Vietnam Pet Treats - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The vietnam pet treats market size was valued at USD 63.03 million in 2025 and is estimated to grow from USD 66.89 million in 2026 to reach USD 90.18 million by 2031, at a CAGR of 6.16% during the forecast period 2026 to 2031. This report is Segmented by Sub Product (Dental Treats, Crunchy Treats, Soft and Chewy Treats, Freeze-Dried and Jerky Treats, and Other Pet Treats), by Pets (Cats, Dogs, and Other Pets), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Vietnam Pet Treats Market Trends and Insights

Premiumization of Pet Snack Purchases in Urban Households

Urban households are increasingly purchasing pet treats as part of routine pet care rather than as an occasional product. Rising pet humanization and higher spending on pet wellness are contributing to greater demand for premium pet treats in urban areas. This trend is particularly evident among young pet owners living in apartments in major cities such as Ho Chi Minh City and Hanoi, where pets are increasingly regarded as companion animals. These consumers place greater emphasis on ingredient quality, functional benefits, and product credibility when selecting pet treats. As a result, premium dental chews, freeze-dried protein treats, and branded cat treats are gaining stronger market acceptance than conventional biscuit-based products. In the Vietnam pet treats market, companies offering high-quality products, reliable functional claims, and consistent product availability are better positioned to maintain premium pricing and strengthen their competitive position.

Rising Multi-Pet and Snack-Occasion Buying Behavior

Multi-pet ownership is becoming an important demand driver for the Vietnam pet treats market. The growing number of households with more than one pet is increasing the frequency of treat purchases, as owners buy products for multiple animals on a regular basis. This trend is supporting volume growth beyond the rise in the overall pet population because households with multiple pets purchase a wider variety of treats more frequently. These households also incorporate treats into daily activities such as reward-based training, bonding, and mealtime enrichment, encouraging demand across several product categories. As a result, consumers are increasingly purchasing mixed baskets that include crunchy treats, dental chews, lickable treats, and freeze-dried toppers. In the Vietnam pet treats market, companies with broad product portfolios and multiple price points are better positioned to increase consumer spending while offering premium options within the same brand portfolio.

Rural Price Sensitivity and Channel Fragmentation

Rural affordability remains a real limit on the Vietnam pet treats market. The largest cities support premium growth, but a large share of the population still lives outside those urban centers, where discretionary pet spending is much lower. In these areas, treats are often occasional purchases instead of daily routine items. The problem is not just lower income, but also limited product choice at the point of sale. Small pet shops, mixed grocery outlets, and mobile vendors usually stock only a few basic treat SKUs, so the trial of premium formats stays weak. Products priced above VND 50,000 per unit (USD 1.9) in 2025 were harder to sell as repeat purchases in lower-income districts. International brands also face a route-to-market problem because they must redesign pack size, pricing, and distribution together before rural expansion can work. In the Vietnam pet treats market, this keeps premium demand concentrated in urban areas and slows the pace of national category expansion.

Other drivers and restraints analyzed in the detailed report include:

• Expansion of Specialty Pet Retail and Clinic-Assisted Selling
• Social Media-Led Demand for Functional and Visual Appeal Treats
• Imported Ingredient Dependence for Premium Treats

Segment Analysis

Crunchy treats held 24.3% of the Vietnam pet treats market share in 2025, making them the largest sub-product category by revenue. Their lead came from familiarity, broad shelf presence, and price accessibility across different income groups. In the Vietnam pet treats industry, crunchy formats work well for first-time buyers because they are simple to understand and easy to compare on the shelf. Dental treats, soft and chewy treats, and other formats also kept visible positions, with dental chews benefiting from stronger credibility in specialty and clinic-linked channels.

Freeze-dried and jerky treats are projected to grow at a 7.1% CAGR through 2031, which makes them the fastest-growing sub-product group in the Vietnam pet treats market. Their momentum comes from clean-label appeal, visible ingredient quality, and a storage profile that fits urban households better than fresh treats do. Nu Pet has used FDA and ISO 22000 certifications as a trust signal for its locally positioned freeze-dried line, which is important in a category where consumers look for proof of quality before paying more. Inaba Foods’ plant expansion in Thailand in September 2025 also points to stronger regional preparation for continued growth in premium wet and treat formats across Southeast Asia.

Complete Report Scope:

• By Sub Product
  • Dental Treats
  • Crunchy Treats
  • Soft and Chewy Treats
  • Freeze-Dried and Jerky Treats
  • Other Treats
• By Pets
  • Dogs
  • Cats
  • Other Pets
• By Distribution Channel
  • Convenience Stores
  • Online Channel
  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Other Distribution Channels

List of Companies Covered in this Report:

• Mars, Incorporated
• Nestlé (Purina)
• Charoen Pokphand Group
• Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
• Perfect Companion Group Co., Ltd.
• DoggyMan H.A. Co., Ltd.
• VAFO PRAHA s.r.o.
• Schell and Kampeter, Inc. (Diamond Pet Foods)
• Virbac
• Inaba Foods Co., Ltd.
• Thai Union Group PCL. (i-Tail Corporation PCL.)
• Pet Lovers Centre Pte Ltd.
• Pet Center
• Nu Pet
• Pet Honesty LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support