Thailand Pet Treats - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The thailand pet treats market was valued at USD 334.46 million in 2025 and is forecast to grow from USD 356.69 million in 2026 to USD 503.75 million by 2031, at a CAGR of 7.15% during the forecast period 2026-2031. This report is Segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-Dried and Jerky Treats, and More), by Pets (Cats, Dogs, and More), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Thailand Pet Treats Market Trends and Insights

Pet Humanization and Premium Treat Adoption

Pet ownership in Thailand is increasingly associated with higher routine spending on care products, supporting steady demand for premium snacks and wellness-focused treats. Thailand's domestic pet food market reached USD 2.25 billion in 2025, indicating that treat purchases are being supported by a broader rise in pet-related household spending. Premium positioning is proving viable, as Royal Canin Thailand reported USD 49.8 million in revenue in 2025, attributing part of that performance to demand for senior pet food and cat-related products. This trend supports the Thailand pet treats market, as owners are showing greater willingness to spend on products that fit daily health, bonding, and reward routines rather than serving only as occasional indulgences.

Rising Cat Ownership and Treat-Focused Spending

Cat ownership grew faster than dog ownership in Thailand between 2021 and 2025, expanding the addressable base for cat-focused treats, particularly soft, moist, and lickable formats. According to the United States Department of Agriculture Foreign Agricultural Service (USDA FAS) report in 2025, Thailand had 1.94 million pet cats, a base large enough to support specialized product planning rather than treating cat treats as a minor extension of dog portfolios. Multi-pet households add another layer of demand, increasing the likelihood of cross-category purchases that include multiple treat types in a single transaction. Inaba Petfood Co., Ltd. illustrates how brands are responding with its Churu range, produced at its Saraburi facility in Thailand and built around a format suited to daily cat feeding habits. Longer feline lifespans are also driving greater attention toward age-specific and function-led products, providing the Thailand pet treats market a clear path to expand beyond simple flavor-led offerings.

Imported Ingredient Price Volatility

Thailand has a strong domestic protein base, but several treat inputs still depend on imports, including specialty fats, grain binders, probiotics, glucosamine, and chondroitin. According to the United States Department of Agriculture Foreign Agricultural Service in 2025, Thailand's pet food imports increased from USD 66 million in 2021 to USD 122 million in 2024. Over the same period, China's share of Thailand's pet food imports rose from 3% to 39%. This trend indicates the extent to which price competition from imported inputs can affect local producers, particularly those without scale purchasing or long-term contracts. The risk increases as brands move into more advanced formats, since functional treats typically require a higher proportion of specialized ingredients than standard snacks. This keeps margin pressure high for mid-sized producers seeking to premiumize but lacking the export volumes needed to spread sourcing risk.

Other drivers and restraints analyzed in the detailed report include:

• Expansion of E-Commerce, Social Commerce, and Quick-Commerce Channels
• Growth of Modern Trade and Pet Specialty Retail
• Strong Price Sensitivity Outside Major Urban Centers

Segment Analysis

Dental treats held 24.5% of the Thailand pet treats market share in 2025, making them the largest sub product category. This position reflects a category where owners see a clear daily use case and retailers can communicate product benefits more easily than they can for less familiar functional claims. JerHigh's September 2025 launch of Den-T Chews illustrates how domestic players are expanding dental care into a broader platform with added positioning around memory, joint health, and coat support. Crunchy treats remain a large everyday format due to their ease of stocking, pricing, and distribution across mass and specialty channels.

Freeze-dried and jerky treats are anticipated to expand at an 8.2% CAGR between 2026 and 2031, making them the fastest-growing sub product category in the Thailand pet treats market. Growth is supported by premium urban buyers who respond to meat-led textures, limited-ingredient positioning, and minimally processed formats. Soft and chewy products also have room to grow, as they suit cat preferences and older pets better than hard formats. Other treats, including meat sticks and toppers, remain active in specialty channels where small-batch brands and targeted claims can find shelf space. Overall, the product mix indicates that the Thailand pet treats market is shifting from shelf-stable reward snacks toward more purpose-led and texture-led purchasing.

Complete Report Scope:

• By Sub Product
  • Crunchy Treats
  • Dental Treats
  • Freeze-Dried and Jerky Treats
  • Soft and Chewy Treats
  • Other Treats
• By Pets
  • Dogs
  • Cats
  • Other Pets
• By Distribution Channel
  • Specialty Stores
  • Online Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Other Distribution Channels

List of Companies Covered in this Report:

• International Pet Food Company Limited (Charoen Pokphand Group Co., Ltd.)
• Betagro Public Company Limited
• Mars, Incorporated
• Nestlé Purina PetCare (Nestlé S.A.)
• Hill’s Pet Nutrition, Inc. (Colgate-Palmolive Company)
• General Mills, Inc.
• Inaba Petfood Co., Ltd.
• Unicharm Corporation
• Virbac S.A.
• i-Tail Corporation (Thai Union Group PCL)
• Wellness Pet Company (Clearlake Capital Group, L.P.)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support