Home category data, The consumer: Kitchen furniture
Summary
The UK: Home Category Data, The Consumer - Kitchen furniture 2026 report offers a comprehensive insight into consumer attitudes in the UK Kitchen furniture market. The report focuses on three key subcategories: sinks & taps, kitchen cabinets, cupboard doors & accessories, worktops, and under counter lighting. Consumer data is based on our March 2026 UK Kitchen furniture survey, using a panel of 2,000 nationally representative consumers.Key Highlights
- Amazon holds the highest conversion rate in the overall Kitchen furniture market, followed by IKEA.
- Sinks & taps is the most purchased sub-category in the Kitchen furniture market.
- New home is the most important driver influencing purchases of Kitchen furniture.
Scope
- 15.4% of UK consumers have purchased Kitchen furniture products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Kitchen furniture, followed by IKEA and Dunelm.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From By Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Things retailers should improve on by retailer
List of Figures
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Replacement Cycle
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - IKEA, 2026
- Retailer Profile - B&Q, 2026
- Retailer Profile - The Range, 2026
- Retailer Profile - John Lewis & Partners, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views On Online Shopping for Kitchen furniture, 2026
- Satisfaction With Online Shopping for Kitchen furniture, 2026
- Views Prior to Purchase, 2026
- Factors Of Importance When Purchasing Kitchen furniture, 2026
- Opinions On Kitchen furniture, 2026
- Preference in kitchen style, 2026
- Changes preference in kitchen, 2026
- Changes in terms of size, 2026
- Consumer secondhand penetration, 2026
- Consumer seconhand Penetration by Subcategory, 2026
- Channels used for purchasing secondhand Kitchen furniture
- Why consumers bought secondhand Kitchen furniture
- Why consumers have not bought secondhand Kitchen furniture
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&M
- B&Q
- DIY Kitchens
- Howdens
- IKEA
- Jewson
- John Lewis & Partners
- Kutchenhaus
- Screwfix
- The Kitchen Partners
- The Range
- Wickes
- Wren
