The rice drink market size is expected to see strong growth in the next few years. It will grow to $3.04 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to rising demand for sustainable and low carbon beverages, expansion of functional and fortified beverage innovation, growth of e commerce driven beverage sales, increasing adoption of plant based nutrition trends globally, advancement in food fortification and clean label formulation technologies. Major trends in the forecast period include growing demand for plant based dairy alternative beverages, expansion of clean label and additive free rice drink formulations, increasing adoption of fortified rice drinks with added calcium and vitamins, rising popularity of barista style rice drinks for coffee applications, growth of organic and non gmo rice beverage variants.
The growth of vegan and plant-based diets is expected to propel the growth of the rice drink market going forward. A vegan diet eliminates all animal-derived products, while a plant-based diet primarily emphasizes plant-based foods but may include limited amounts of animal products. The adoption of vegan and plant-based diets is increasing mainly due to growing health awareness, as more individuals choose plant-based foods to support heart health and lower the risk of lifestyle-related diseases. Rice drink supports vegan and plant-based diets by offering a dairy-free substitute for milk, providing a plant-based beverage that aligns with the exclusion of animal products while remaining suitable for daily consumption. For instance, in April 2024, according to Finder, a US-based personal finance comparison site, approximately 2.5 million people in the UK were vegan in 2024, accounting for 4.7% of the population, compared to 1.4 million vegans (2.5%) in 2023. This represents an increase of 1.1 million vegans in the UK between 2023 and 2024. Therefore, the growth of vegan and plant-based diets is driving the growth of the rice drink market.
The growing health and wellness awareness is expected to propel the growth of the rice drink market going forward. Health and wellness awareness refers to the recognition of the importance of maintaining overall well-being through healthy lifestyle practices and preventive healthcare. Health and wellness awareness is increasing mainly because of greater access to digital health information, enabling individuals to learn more about diseases, nutrition, and fitness while making better-informed lifestyle decisions. Rice drink supports health and wellness awareness by providing a plant-based alternative that complements healthier dietary choices, particularly for individuals aiming to reduce dairy consumption, manage lactose intolerance, and embrace more health-conscious eating habits. For instance, in June 2024, according to the International Food Information Council (IFIC), a US-based nonprofit organization, the proportion of Americans following a specific diet remained high at 54%, while interest in increasing protein intake rose steadily from 59% in 2022 to 67% in 2023 and 71% in 2024. Therefore, the growing health and wellness awareness is driving the growth of the rice drink market.
In November 2024, Refresco Group B.V., a Netherlands-based beverage company, acquired Frías Nutrición S.A. for an undisclosed amount. Through this acquisition, Refresco Group B.V. aimed to enhance its production and supply of rice drinks and other plant-based beverages by increasing its manufacturing capacity, strengthening access to key European customers, and expanding its portfolio of dairy-alternative beverage products. Frías Nutrición S.A. is a Spain-based manufacturing company specializing in the production of rice drinks.
Major companies operating in the rice drink market report are Danone S.A., Ebro Foods S.A., The Hain Celestial Group Inc., Vitasoy International Holdings Limited, SunOpta Inc., Alpro NV, Pacific Foods of Oregon LLC, Riso Scotti S.p.A., Pureharvest Pty Ltd., Bridge S.r.l. Società Benefit, Axiom Foods Inc., Rita Food and Drink Co. Ltd., Rude Health Foods Ltd., Provamel, Amandin, Natumi GmbH, OKF Corporation, Lima NV/SA, Isola Bio, Borges, Oatly, Dream, Minor Figures, Califia Farms, Earth's Own.
North America was the dominating region in the rice drink market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the rice drink market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the rice drink market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
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Table of Contents
Executive Summary
Rice Drink Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses rice drink market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for rice drink? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The rice drink market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product Type: Sweetened Rice Drink; Unsweetened Rice Drink; Flavored Rice Drink; Organic Rice Drink; Fortified Rice Drink2) By Packaging Type: Cartons; Bottles; Pouches; Multiserve Packs; Single Serve
3) By Distribution Channel: Supermarkets And Hypermarkets; Online Retailers; Health Food Stores; Convenience Stores; Specialty Food Stores
4) By Application: Ready-To-Drink Beverages; Dairy Alternatives; Bakery And Confectionery Applications; Smoothies And Functional Beverage Bases; Beverage Mixing Applications; Other Applications
Subsegments:
1) By Sweetened Rice Drink: Vanilla Sweetened Rice Drink; Chocolate Sweetened Rice Drink; Honey Sweetened Rice Drink; Cane Sugar Sweetened Rice Drink; Low Calorie Sweetened Rice Drink2) By Unsweetened Rice Drink: Plain Unsweetened Rice Drink; Organic Unsweetened Rice Drink; Gluten Free Unsweetened Rice Drink; Calcium Enriched Unsweetened Rice Drink; Barista Style Unsweetened Rice Drink
3) By Flavored Rice Drink: Vanilla Flavored Rice Drink; Chocolate Flavored Rice Drink; Strawberry Flavored Rice Drink; Coffee Flavored Rice Drink; Coconut Flavored Rice Drink
4) By Organic Rice Drink: Certified Organic Plain Rice Drink; Certified Organic Vanilla Rice Drink; Certified Organic Unsweetened Rice Drink; Certified Organic Fortified Rice Drink; Certified Organic Low Fat Rice Drink
5) By Fortified Rice Drink: Vitamin Enriched Rice Drink; Calcium Fortified Rice Drink; Protein Fortified Rice Drink; Fiber Fortified Rice Drink; Mineral Enriched Rice Drink
Companies Mentioned: Danone S.A.; Ebro Foods S.A.; The Hain Celestial Group Inc.; Vitasoy International Holdings Limited; SunOpta Inc.; Alpro NV; Pacific Foods of Oregon LLC; Riso Scotti S.p.A.; Pureharvest Pty Ltd.; Bridge S.r.l. Società Benefit; Axiom Foods Inc.; Rita Food and Drink Co. Ltd.; Rude Health Foods Ltd.; Provamel; Amandin; Natumi GmbH; OKF Corporation; Lima NV/SA; Isola Bio; Borges; Oatly; Dream; Minor Figures; Califia Farms; Earth's Own
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
- Danone S.A.
- Ebro Foods S.A.
- The Hain Celestial Group Inc.
- Vitasoy International Holdings Limited
- SunOpta Inc.
- Alpro NV
- Pacific Foods of Oregon LLC
- Riso Scotti S.p.A.
- Pureharvest Pty Ltd.
- Bridge S.r.l. Società Benefit
- Axiom Foods Inc.
- Rita Food and Drink Co. Ltd.
- Rude Health Foods Ltd.
- Provamel
- Amandin
- Natumi GmbH
- OKF Corporation
- Lima NV/SA
- Isola Bio
- Borges
- Oatly
- Dream
- Minor Figures
- Califia Farms
- Earth's Own

