The green information technology (it) services market size is expected to see rapid growth in the next few years. It will grow to $64.01 billion in 2030 at a compound annual growth rate (CAGR) of 17.3%. The growth during the forecast period can be attributed to increasing demand for sustainable IT lifecycle management, rising adoption of IT equipment refurbishment and reuse, growing need for specialized green IT consulting services, expanding demand for energy efficiency assessment services, and increasing organizational investment in environmentally responsible IT procurement. Major trends during the forecast period include green IT consulting and sustainability assessment services, IT equipment refurbishment and reuse services, electronic waste collection and recycling services, sustainable IT procurement and asset lifecycle services, and IT infrastructure energy auditing and optimization services.
The growing adoption of cloud computing is expected to drive the growth of the green information technology (IT) services market going forward. Cloud computing refers to the provision of computing services, including servers, storage, databases, networking, software, and analytics, over the internet on a pay-as-you-go basis. The adoption of cloud computing is increasing due to its ability to offer scalable and cost-efficient IT infrastructure, facilitate flexible resource management, and lower operational expenses. Cloud computing supports green IT services by optimizing resource utilization, lowering energy consumption, and enabling sustainable IT infrastructure management through efficient cloud-based technologies. For instance, in June 2026, according to Eurostat, Luxembourg-based official statistical office of the European Union, the share of enterprises using paid cloud computing services in the European Union (EU) increased by 7.42 percentage points in 2025 compared with 2023. Therefore, the growing adoption of cloud computing is driving the growth of the green information technology (IT) services market.
Major companies operating in the green information technology (IT) services market are increasingly focusing on innovative initiatives such as green software development practices to improve energy efficiency, reduce carbon emissions from IT operations, and support sustainable digital transformation. Green software development practices involve designing, developing, and operating software applications through methods that minimize energy consumption, optimize computing resources, and reduce the environmental impact of software throughout its lifecycle compared with conventional software development approaches. For instance, in May 2023, Salesforce, Inc., a US-based cloud-based software company, launched the Green Code initiative, a sustainability-focused program aimed at helping technology professionals reduce carbon emissions associated with the software development lifecycle. The initiative provides sustainability best practices for UX designers, software developers, system architects, and IT operations teams to develop more energy-efficient applications. It emphasizes sustainable design, optimized software architecture, energy-efficient coding practices, and enhanced IT operations, including workload optimization and the use of renewable energy-powered cloud infrastructure. The initiative also promotes techniques such as minimizing unnecessary data flows, improving application performance, optimizing cloud resource utilization, and developing software that consumes less energy at scale.
In June 2025, Kyndryl Holdings Inc., a US-based enterprise technology services company, partnered with Google Cloud to help organizations enhance the sustainability of AI and IT infrastructure operations. Through this partnership, Kyndryl Holdings Inc. and Google Cloud aim to enable customers to assess and optimize energy consumption, lower carbon emissions, identify carbon-efficient regions for AI workloads, and develop sustainable large language model (LLM) deployments using AI-powered infrastructure management and sustainability solutions. Google Cloud is a US-based cloud computing company specializing in cloud infrastructure, artificial intelligence, data analytics, and digital transformation services.
Major companies operating in the green information technology (IT) services market are Accenture plc, Deloitte Touche Tohmatsu Limited, International Business Machines Corporation, PricewaterhouseCoopers International Limited, NTT DATA Group Corporation, Tata Consultancy Services Limited, Capgemini SE, Fujitsu Limited, Cognizant Technology Solutions Corporation, Infosys Limited, Kyndryl Holdings Inc, HCL Technologies Limited, DXC Technology Company, CGI Inc, Wipro Limited, Atos SE, Sopra Steria Group SA, Tech Mahindra Limited, LTIMindtree Limited, Hitachi Ltd.
North America was the dominant region in the green information technology (IT) services market in 2025. Asia-Pacific is expected to be the rapidly growing region in the forecast period. The regions covered in the green information technology (IT) services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the green information technology (IT) services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The green information technology (IT) services market includes revenues earned by entities by providing services such as energy-efficient IT consulting, sustainable IT infrastructure management, green data center optimization, carbon footprint assessment, IT asset lifecycle management, electronic waste management, cloud sustainability services, and environmental compliance support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
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Table of Contents
Executive Summary
Green Information Technology (IT) Services Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses green information technology (it) services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for green information technology (it) services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The green information technology (it) services market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Component: Software; Services2) By Deployment Model Type: On Premise; Cloud; Hybrid
3) By Organization Size Type: Large Enterprises; Small And Medium Enterprises
4) By End Use: Information Technology And Telecommunications; Banking, Financial Services, And Insurance; Healthcare And Life Sciences; Manufacturing; Retail; Government And Public Sectors; Energy And Utilities; Other End Uses
Subsegments:
1) By Software: Energy Management Software; Carbon Footprint Management Software; Resource Optimization Software; Green Data Center Management Software; Sustainability Reporting Software; Environmental Monitoring Software2) By Services: Consulting Services; Implementation Services; Managed Services; Maintenance And Support Services; Energy Efficiency Services; Sustainability Assessment Services
Companies Mentioned: Accenture plc; Deloitte Touche Tohmatsu Limited; International Business Machines Corporation; PricewaterhouseCoopers International Limited; NTT DATA Group Corporation; Tata Consultancy Services Limited; Capgemini SE; Fujitsu Limited; Cognizant Technology Solutions Corporation; Infosys Limited; Kyndryl Holdings Inc; HCL Technologies Limited; DXC Technology Company; CGI Inc; Wipro Limited; Atos SE; Sopra Steria Group SA; Tech Mahindra Limited; LTIMindtree Limited; Hitachi Ltd
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits
- Bi-Annual Data Update
- Customisation
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Companies Mentioned
- Accenture plc
- Deloitte Touche Tohmatsu Limited
- International Business Machines Corporation
- PricewaterhouseCoopers International Limited
- NTT DATA Group Corporation
- Tata Consultancy Services Limited
- Capgemini SE
- Fujitsu Limited
- Cognizant Technology Solutions Corporation
- Infosys Limited
- Kyndryl Holdings Inc
- HCL Technologies Limited
- DXC Technology Company
- CGI Inc
- Wipro Limited
- Atos SE
- Sopra Steria Group SA
- Tech Mahindra Limited
- LTIMindtree Limited
- Hitachi Ltd

