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Pet Care in Mexico

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    Report

  • 57 Pages
  • May 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 63572
Pet care in Mexico is set to see solid although slowing retail current value growth in 2025, with all categories anticipated to see sales rise. However, despite continued value growth, pet food is set to see only insignificant growth in retail volume terms in 2025, despite the stronger rise in the pet population, largely due to the growing trend amongst pet owners of opting for smaller pets, which directly influences the amount of food they consume.

The Pet Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Conversion rates increase in Mexico, with more owners feeding their dogs with prepared food, rather than human food scraps
  • Effem maintains its lead in dog food, based on a solid customer focus strategy
  • Pet shops and superstores remains the most significant distribution channel within dog food
PROSPECTS AND OPPORTUNITIES
  • Premiumisation, and commitment to environmental sustainability and social wellbeing set to drive growth
  • E-commerce to continue leveraging dog owners’ need for practicality and convenience
  • Fresh and frozen segments bet on human-grade ingredients and functional benefits
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Household dynamics in Mexico continue to favour cat ownership during 2025
  • A solid customer focus strategy helps Effem maintain its lead in cat food
  • Pet shops and superstores remains the most significant distribution channel, but hypermarkets and retail e-commerce see growth
PROSPECTS AND OPPORTUNITIES
  • Cat food in Mexico set to continue experiencing substantial growth
  • E-commerce to improve customers’ overall experience by going beyond convenience
  • Innovation in cat food expected to go beyond healthy products for cats, also benefiting the health of their owners
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2020-2025
  • Table 37 Cat Population 2020-2025
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 39 Sales of Cat Food by Category: Volume 2020-2025
  • Table 40 Sales of Cat Food by Category: Value 2020-2025
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 48 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers in Mexico increasingly reflect on their pets’ needs from an ethical perspective
  • Traditional brands compete with attributes around functional benefits
  • Pet shops and superstores remains the most significant channel within other pet food in Mexico
PROSPECTS AND OPPORTUNITIES
  • Children and older adults are target consumers to maintain growth of other pet food
  • Retail e-commerce will continue to show sustained growth, offering a comprehensive experience to pet owners
  • Fish food expected to remain one of the few categories within other pet food to show ongoing innovation
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 55 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • “Fur babies” a generational trend driving sales of pet products in Mexico
  • Bayer maintains its lead, but private label cat litter is on a rising trend
  • Pet shops and superstores dominates pet products as these outlets offer comprehensive services
PROSPECTS AND OPPORTUNITIES
  • Pet humanisation and growing pet population set to drive growth
  • E-commerce to continue leveraging pet owners’ need for practicality and convenience
  • Pet care solutions in Mexico will focus on pets’ needs with a sustainable approach
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2020-2025
  • Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 72 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030