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Pet Care in Poland

  • PDF Icon

    Report

  • 52 Pages
  • June 2022
  • Region: Poland
  • Euromonitor International
  • ID: 63574
Description Jump to:
Pet care in Poland continues to build on the strong gains seen during the COVID-19 pandemic in 2022. The main reason for this is the increase seen in Poland’s pet population, with many people choosing to adopt a pet during 2020 and 2021 due to the boredom and loneliness created by home confinement. While this accounts for the volume growth being seen in pet care in Poland, value growth also benefited from the growing interest in luxury pet food items.

The Pet Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Pet Care In 2022: The Big Picture

2022 Key Trends

Competitive Landscape


Retailing Developments


What Next For Pet Care?

Market Indicators

Table 1 Pet Populations 2017-2022

Market Data

Table 2 Sales Of Pet Food By Category: Volume 2017-2022
Table 3 Sales Of Pet Care By Category: Value 2017-2022
Table 4 Sales Of Pet Food By Category: % Volume Growth 2017-2022
Table 5 Sales Of Pet Care By Category: % Value Growth 2017-2022
Table 6 Nbo Company Shares Of Pet Food: % Value 2017-2021
Table 7 Lbn Brand Shares Of Pet Food: % Value 2018-2021
Table 8 Nbo Company Shares Of Dog And Cat Food: % Value 2017-2021
Table 9 Lbn Brand Shares Of Dog And Cat Food: % Value 2018-2021
Table 10 Penetration Of Private Label In Pet Care By Category: % Value 2017-2022
Table 11 Distribution Of Pet Care By Format: % Value 2017-2022
Table 12 Distribution Of Pet Care By Format And Category: % Value 2022
Table 13 Distribution Of Dog And Cat Food By Format: % Value 2017-2022
Table 14 Distribution Of Dog And Cat Food By Format And Category: % Value 2022
Table 15 Forecast Sales Of Pet Food By Category: Volume 2022-2027
Table 16 Forecast Sales Of Pet Care By Category: Value 2022-2027
Table 17 Forecast Sales Of Pet Food By Category: % Volume Growth 2022-2027
Table 18 Forecast Sales Of Pet Care By Category: % Value Growth 2022-2027

Disclaimer


Sources


Summary 1 Research Sources


Dog Food In Poland


Key Data Findings


2022 Developments


New Product Launches Help Invigorate Demand For Dog Food


Premiumisation Fuelling Sales As Consumers Become More Selective


Economic Pressures Forcing Players To Raise Their Prices And Adopt New Sales Strategies


Prospects And Opportunities


Pet Shops Expected To Retain Important Position In The Distribution Of Dog Food Despite The Rise Of E-Commerce


Economic Pressures Should Benefit Sales Of Economy Dog Food


Leading Players Expected To Consolidate Their Lead

Category Indicators

Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption Of Dog Food By Prepared Vs Non-Prepared: % Analysis 2017-2022

Category Data

Summary 2 Dog Food By Price Band 2022
Table 22 Sales Of Dog Food By Category: Volume 2017-2022
Table 23 Sales Of Dog Food By Category: Value 2017-2022
Table 24 Sales Of Dog Food By Category: % Volume Growth 2017-2022
Table 25 Sales Of Dog Food By Category: % Value Growth 2017-2022
Table 26 Sales Of Dry Dog Food By Life-Cycle: % Value 2017-2022
Table 27 Sales Of Wet Dog Food By Life-Cycle: % Value 2017-2022
Table 28 Nbo Company Shares Of Dog Food: % Value 2017-2021
Table 29 Lbn Brand Shares Of Dog Food: % Value 2018-2021
Table 30 Lbn Brand Shares Of Dog Treats And Mixers: % Value 2018-2021
Table 31 Distribution Of Dog Food By Format: % Value 2017-2022
Table 32 Forecast Sales Of Dog Food By Category: Volume 2022-2027
Table 33 Forecast Sales Of Dog Food By Category: Value 2022-2027
Table 34 Forecast Sales Of Dog Food By Category: % Volume Growth 2022-2027
Table 35 Forecast Sales Of Dog Food By Category: % Value Growth 2022-2027

Cat Food In Poland


Key Data Findings


2022 Developments


Pet Humanization Sustaining Performance Of Premium Segment


Wet Cat Food Retains The Preferred Choice Of Cats And Their Owners


Growing Cat Population Supports Stable Growth In Demand For Cat Food


Prospects And Opportunities


Premiumisation Set To Continue Over The Forecast Period


E-Commerce Set For Further Gains


Major Players Expected To Come Out On Top As Poland’S Economy Comes Under Pressure

Category Indicators

Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption Of Cat Food By Prepared Vs Non-Prepared: % Analysis 2017-2022

Category Data

Summary 3 Cat Food By Price Band 2022
Table 39 Sales Of Cat Food By Category: Volume 2017-2022
Table 40 Sales Of Cat Food By Category: Value 2017-2022
Table 41 Sales Of Cat Food By Category: % Volume Growth 2017-2022
Table 42 Sales Of Cat Food By Category: % Value Growth 2017-2022
Table 43 Sales Of Dry Cat Food By Life-Cycle: % Value 2017-2022
Table 44 Sales Of Wet Cat Food By Life-Cycle: % Value 2017-2022
Table 45 Nbo Company Shares Of Cat Food: % Value 2017-2021
Table 46 Lbn Brand Shares Of Cat Food: % Value 2018-2021
Table 47 Lbn Brand Shares Of Cat Treats And Mixers: % Value 2018-2021
Table 48 Distribution Of Cat Food By Format: % Value 2017-2022
Table 49 Forecast Sales Of Cat Food By Category: Volume 2022-2027
Table 50 Forecast Sales Of Cat Food By Category: Value 2022-2027
Table 51 Forecast Sales Of Cat Food By Category: % Volume Growth 2022-2027
Table 52 Forecast Sales Of Cat Food By Category: % Value Growth 2022-2027

Other Pet Food In Poland


Key Data Findings


2022 Developments


Majority Of Sales In The Hands Of Four Companies


Bird Keeping Increasingly Seen As Problematic


Tight Cooperation Between Brands And Pet Shops


Prospects And Opportunities


E-Commerce Set For Further Growth While Leading Players Are Expected To Consolidate Their Positions


Negative Effect Of Expenditure Reduction


New Product Innovation Could Build On The Pet Humanisation Trend

Category Indicators

Table 53 Other Pet Population 2017-2022

Category Data

Table 54 Sales Of Other Pet Food By Category: Volume 2017-2022
Table 55 Sales Of Other Pet Food By Category: Value 2017-2022
Table 56 Sales Of Other Pet Food By Category: % Volume Growth 2017-2022
Table 57 Sales Of Other Pet Food By Category: % Value Growth 2017-2022
Table 58 Lbn Brand Shares Of Bird Food: % Value 2018-2021
Table 59 Lbn Brand Shares Of Fish Food: % Value 2018-2021
Table 60 Lbn Brand Shares Of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution Of Other Pet Food By Format: % Value 2017-2022
Table 62 Forecast Sales Of Other Pet Food By Category: Volume 2022-2027
Table 63 Forecast Sales Of Other Pet Food By Category: Value 2022-2027
Table 64 Forecast Sales Of Other Pet Food By Category: % Volume Growth 2022-2027
Table 65 Forecast Sales Of Other Pet Food By Category: % Value Growth 2022-2027

Pet Products In Poland


Key Data Findings


2022 Developments


Focus On The Health And Wellbeing Of Pets Driving New Product Development


Premiumisation Fuelling Sales As Owners Look For The Best For Their Pets


New Players Continue To Enter Pet Products In 2022


Prospects And Opportunities


Premiumisation Within Pet Products Set To Continue But Economic Pressures Could Take Their Toll


Pet Healthcare Expected To Receive Further Investment Fuelled By Ageing Pet Population


New And Innovative Services Could Provide Opportunities For Pet Products

Category Data

Table 66 Sales Of Pet Products By Category: Value 2017-2022
Table 67 Sales Of Pet Products By Category: % Value Growth 2017-2022
Table 68 Sales Of Pet Healthcare By Type: % Value 2017-2022
Table 69 Sales Of Other Pet Products By Type: % Value 2017-2022
Table 70 Nbo Company Shares Of Pet Products: % Value 2017-2021
Table 71 Lbn Brand Shares Of Pet Products: % Value 2018-2021
Table 72 Distribution Of Pet Products By Format: % Value 2017-2022
Table 73 Forecast Sales Of Pet Products By Category: Value 2022-2027
Table 74 Forecast Sales Of Pet Products By Category: % Value Growth 2022-2027

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