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Travel in Australia

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    Report

  • 47 Pages
  • October 2025
  • Region: Australia
  • Euromonitor International
  • ID: 63766
In 2025, retail value of travel sales in Australia continued to grow. However, travel began shifting in a new direction, influenced by changing international conditions that shaped consumer preferences. The cost of travelling abroad, particularly to North America and Europe, has risen significantly due to the reintroduction of US tariffs, ongoing inflation, and increasing long-haul travel expenses.

The Travel in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Travel in 2025: The Big Picture
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2020-2025
  • Table 2 Surface Travel Modes Online Sales: Value 2020-2025
  • Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
  • Table 5 In-Destination Spending: Value 2020-2025
  • Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cost pressures slow the recovery of inbound tourism in Australia
  • Rising costs lead Australians toward regional and experience-driven destinations
PROSPECTS AND OPPORTUNITIES
  • Connectivity and bespoke travel are expected to create new inbound opportunities
  • here is set to be a shift towards regional and purpose-driven outbound travel
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2020-2025
  • Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 9 Inbound City Arrivals 2020-2025
  • Table 10 Inbound Tourism Spending: Value 2020-2025
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
  • Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
  • Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
  • Table 15 Domestic Spending: Value 2020-2025
  • Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
  • Table 17 Forecast Domestic Spending: Value 2025-2030
  • Table 18 Outbound Departures: Number of Trips 2020-2025
  • Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 20 Outbound Tourism Spending: Value 2020-2025
  • Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
  • Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australia’s domestic airlines shift towards duopoly and regulatory reform
  • Virgin Australia gains momentum in 2025 as Qantas Airways consolidates its leadership
PROSPECTS AND OPPORTUNITIES
  • Regional airport investment and infrastructure upgrades are expected to support expansion
  • Qantas Airways and Virgin Australia are set to define airlines across the forecast period
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2020-2025
  • Table 25 Airlines Online Sales: Value 2020-2025
  • Table 26 Airlines: Passengers Carried 2020-2025
  • Table 27 Airlines NBO Company Shares: % Value 2020-2024
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
  • Table 31 Forecast Airlines Sales: Value 2025-2030
  • Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Regulatory reforms reshapes lodging (destinations) in Australia in 2025
  • Airbnb Inc faces challenges and while Quest Apartment Hotels gains ground
PROSPECTS AND OPPORTUNITIES
  • Regional lodging (destinations) are expected to benefit from a long-term tourism strategy
  • Australia’s Hotel industry is set to shift toward regional growth and flexible accommodation
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2020-2025
  • Table 34 Lodging (Destination) Online Sales: Value 2020-2025
  • Table 35 Hotels Sales: Value 2020-2025
  • Table 36 Hotels Online Sales: Value 2020-2025
  • Table 37 Other Lodging Sales: Value 2020-2025
  • Table 38 Other Lodging Online Sales: Value 2020-2025
  • Table 39 Lodging (Destination) Outlets: Units 2020-2025
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
  • Table 42 Hotels NBO Company Shares: % Value 2020-2024
  • Table 43 Hotel Brands by Key Performance Indicators 2025
  • Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
  • Table 46 Forecast Hotels Sales: Value 2025-2030
  • Table 47 Forecast Hotels Online Sales: Value 2025-2030
  • Table 48 Forecast Other Lodging Sales: Value 2025-2030
  • Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tech-first solutions and economic pressures reshape Australia’s booking preferences
  • Flight Centre Travel Group Ltd retains its lead while Viator from TripAdvisor records strong growth
PROSPECTS AND OPPORTUNITIES
  • Mobile-first and AI-powered platforms are set to drive the next phase of growth
  • Cruise tourism is set to regain momentum as consumer demand and strategic investment drive growth
CATEGORY DATA
  • Table 51 Booking Sales: Value 2020-2025
  • Table 52 Business Travel Sales: Value 2020-2025
  • Table 53 Leisure Travel Sales: Value 2020-2025
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
  • Table 55 Forecast Booking Sales: Value 2025-2030
  • Table 56 Forecast Business Travel Sales: Value 2025-2030
  • Table 57 Forecast Leisure Travel Sales: Value 2025-2030