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Beer in Hungary

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    Report

  • 30 Pages
  • June 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 63811
While total volume sales of beer in Hungary continued to increase in 2022, growth was slower than in 2021 and by the end of the year they had still not reached pre-pandemic levels. Overall demand was constrained by rising prices and falling purchasing power as inflation soared due to the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine.

The analyst's Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High inflation tempers volume growth and inhibits premiumisation
  • Innovation helps to maintain consumer interest in non/low alcohol beer and ale
  • Rising cost of living subdues recovery in on-trade beer consumption
PROSPECTS AND OPPORTUNITIES
  • Inflationary pressures will continue to constrain volume growth in the short term
  • Beer likely to witness expansion of economy brand portfolios and private label lines
  • Non/low alcohol beer expected to post fastest growth in total volume sales
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2017-2022
  • Table 2 Sales of Beer by Category: Total Value 2017-2022
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Beer by Craft vs Standard 2017-2022
  • Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 17 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources