Beer in Hungary

Following a period of contraction, total volume sales of beer in Hungary recorded marginal growth in 2024. This modest recovery was primarily supported by two diverging trends: premiumisation and the increasing appeal of non-alcoholic alternatives. As inflationary pressures persisted throughout the year, consumers became more discerning in their spending, shifting their focus from quantity to perceived quality and value.

The Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.