In 2024, beer in Singapore continued its modest recovery, with total volume sales rising by 1% to reach 136 million litres. Despite ongoing challenges such as inflation and high living costs, consumer sentiment began to stabilise, leading to a cautious but growing interest in beer. This recovery was driven by a mix of value-conscious behaviour and a rising demand for premium and creative offerings, indicating a gradual shift in consumer preferences.
The Beer in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beer in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS- 2024 DEVELOPMENTS
- Beer volume sales marginally rise, in line with improved consumer spending
- Asia Pacific Breweries retains strong leadership of beer
- Supermarkets remains dominant distribution channel for beer
- PROSPECTS AND OPPORTUNITIES
- Consumer interest in beer to remain high with greater brand engagement expected
- Premiumisation will be at the forefront of brand strategy
- Innovation to reshape consumer engagement and brand differentiation
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2024
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2019-2024
- Table 2 Sales of Beer by Category: Total Value 2019-2024
- Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Beer by Craft vs Standard 2019-2024
- Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN SINGAPORE
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
