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Beer in the Netherlands

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    Report

  • 33 Pages
  • July 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 63825
Beer was heavily impacted by the COVID-19 pandemic and continued to struggle due to lockdown measures in 2021. In the second year of the pandemic, the on-trade was forced to close down for long periods of time with volume sales recording some recovery, but overall levels remained well below pre-pandemic levels. Consumers relied on the off-trade even more in 2021 with sales reaching a new high and supporting overall recovery in the beer category.

The Beer in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Beer in the Netherlands
  • Key Data Findings
  • 2021 Developments
  • On-Trade Still Suffers from Lockdown Measures
  • Dark Beer Continues to Entice Consumers
  • Inbev Enters High Growth Category in Non-Alcoholic Lager
  • Prospects and Opportunities
  • Outlook for Beer is Positive as On-Trade Will See Full Recovery
  • Mature Lager Category Has Limited Growth Potential
  • Major Brewers Focus on Premium Lagers as Mid-Priced Comes Under Pressure
  • Category Background
  • Lager Price Band Methodology
  • Summary 1 Lager by Price Band 2021
  • Table 1 Number of Breweries 2016-2021
  • Category Data
  • Table 2 Sales of Beer by Category: Total Volume 2016-2021
  • Table 3 Sales of Beer by Category: Total Value 2016-2021
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 7 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
  • Table 8 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 9 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 10 Sales of Beer by Craft vs Standard 2016-2021
  • Table 11 Gbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 12 Nbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 13 Lbn Brand Shares of Beer: % Total Volume 2018-2021
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
  • Alcoholic Drinks in the Netherlands
  • Executive Summary
  • Alcoholic Drinks in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • On-Trade vs Off-Trade Split
  • What Next for Alcoholic Drinks?
  • Market Background
  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments
  • Summary 2 Number of On-Trade Establishments by Type 2015-2021
  • Taxation and Duty Levies
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Operating Environment
  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports
  • Key New Product Launches
  • Outlook
  • Market Indicators
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
  • Market Data
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 23 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
  • Table 24 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
  • Table 25 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
  • Table 26 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
  • Table 27 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 4 Research Sources