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Concentrates in Austria

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    Report

  • 30 Pages
  • November 2025
  • Region: Austria
  • Euromonitor International
  • ID: 63857
Sales of concentrates benefit from the rollout of the new deposit scheme by reducing the need to return bottles with such frequency. Brands and retailers have responded by expanding the offer of concentrates, including limited edition flavours, as they have looked to capitalise on the uptick in demand.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates benefits from new deposit scheme
INDUSTRY PERFORMANCE
  • Concentrates benefits from new bottle deposit regulations
  • Liquid concentrates gaining appeal in the on-trade and off-trade
WHAT’S NEXT?
  • Upward trend in concentrates expected to continue
  • Plenty of untapped potential for new flavour variants in concentrates
  • Domestic brands and private label both pivotal to category growth
COMPETITIVE LANDSCAPE
  • Mautner Markhof extends its lead with a wide range of variants
  • Adolf Darbo finds success by promoting the premium quality of its syrups
CHANNELS
  • Supermarkets quick to respond to the impact of the new deposit scheme
  • E-commerce picks up share
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mixed performances seen across soft drinks but overall sales decline in 2025
  • New bottle deposit scheme has a big impact on the market
  • On-trade sales continue to recover thanks to improving consumer sentiment
WHAT’S NEXT?
  • Players likely to respond to deposit scheme with new packaging innovations
  • Tap water could pose a threat to sales of soft drinks
  • New product development likely to focus on healthier options
COMPETITIVE LANDSCAPE
  • Coca-Cola retains the lead but loses share in 2025
  • Competition heats up with private label making further inroads
CHANNELS
  • Supermarkets dominate thanks to the channel’s strong reach
  • Vending and e-commerce continue to win share but challenges remain
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources