Spirits in Japan

In 2024, total volume sales of spirits decreased in Japan. While on-trade volume sales continued to rise as consumers returned to dining and drinking outside the home post-pandemic, sales failed to return to anywhere near the pre-pandemic level. Meanwhile, off-trade volume sales continued to fall, partly due to the growth of on-trade sales, and also due to a move by some consumers towards lower alcohol drinks, or non-alcoholic beverages.

The Spirits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.