Spirits in Romania

The modest volume growth of spirits in Romania in 2024 was primarily driven by rising excise duty and a decline in purchasing power. In response, producers were forced to absorb part of the cost increases through extensive promotions. Romanian consumers remain deeply traditional in their spirits preferences, with a significant share of households continuing to produce homemade rachiu/rakia and tzuica (plum brandy), far surpassing the volume of legally bottled alternatives.

The Spirits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.