Wine in Austria

Volume sales of wine in Austria decreased marginally in 2024 due to lower consumption in both the off-trade and on-trade. The long-term trend towards drinking less alcohol has also impacted wine, primarily led by the changing demands of younger adults. Lighter alcoholic beverages have continued to increase in Austria, which has helped to drive sales of wine-based RTDs at the expense of sparkling wine and still light wine.

The Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.