Wine in Denmark

Wine in Denmark saw slight volume decline over 2024 as Danes continued to cut back on drinking alcohol. Still red wine remained the largest category, but its popularity is falling as consumers transition towards lighter wines such as still rosé wine and sparkling wine. Red wine is therefore being challenged by these changing preferences for lighter alternatives, notably among younger adult generations. Other niche categories evolving positively include non-alcoholic wines.

The Wine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.