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Beer in Belgium

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    Report

  • 31 Pages
  • June 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 64187
Following the outbreak of COVID-19 and the closure of pubs and bars, the complete re-opening of the Horeca channel led to growth in the on-trade for 2022. In addition, the return of international travel acted as a further boost for sales, while the good weather in summer drove up beer sales in on-trade channels, with lager being a top performer, regaining the importance it lost during the pandemic.

The analyst's Beer in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN BELGIUMKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fast decrease in retail sales as younger adult consumers look for healthier options
  • Consumers search for new tastes as players launch beers with extra flavours
  • Non-alcoholic beer performs well, aligning with consumers growing demands
PROSPECTS AND OPPORTUNITIES
  • Rising health consciousness continues to negatively impact sales of beer
  • Cans to rise in popularity, as manufacturers prefer the production process
  • Innovation aligns with flavour trends and non-alcoholic options
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
  • Table 1 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2017-2022
  • Table 3 Sales of Beer by Category: Total Value 2017-2022
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 10 Sales of Beer by Craft vs Standard 2017-2022
  • Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Table 18 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Scottish & Newcastle Plc
- Haacht NV SA, Brouwerij
- Palm NV, Brouwerij
- Duvel Moortgat NV
- Carlsberg A/S
- Diageo Plc
- Bacardi & Co Ltd
- Abdij der Trappisten van Westmalle
- Modelo SA de CV, Grupo
- Abbaye Notre Dame de Scourmont
- Abbaye Notre Dame de Saint-Remy
- Pernod Ricard Groupe
- Rodenbach NV SA
- Bavick NV
- InBev
- Bacardi Martini Belgium SA
- Alken Maes NV SA, Brouweijen
- Heineken NV
- Abbaye Notre Dame d'Orval
- De Koninck NV SA, Brouwerij
- John Martin SA
- Rémy Cointreau Group
- Sogrape - Vinhos de Portugal SA
- Caves Bernard Massard