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Hot Drinks in Indonesia

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    Report

  • 40 Pages
  • December 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 64322
Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Price hikes and innovation drive value growth in hot drinks amidst channel shifts
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price rises and innovation drive value growth in hot drinks
  • Price hikes drive coffee value sales, while tea finds volume growth in health and convenience
  • Growing matcha consumption impacts hot drinks, led by younger demographics
WHAT’S NEXT?
  • Value growth to be driven by price hikes and innovation amidst maturity
  • Hot drinks brands to blend promotions and education for enhanced loyalty
  • Electric motorcycle charging at convenience stores to fuel growth in hot drinks
COMPETITIVE LANDSCAPE
  • Leaders in hot drinks navigate intensifying competition
  • Innovation and distribution important for the top performers in hot drinks
CHANNELS
  • Sachet sales and local access drive growth for small local grocers in hot drinks
  • Value and variety drive the rise of retail e-commerce in hot drinks
  • Café culture and affordable options drive dynamic shifts in coffee in foodservice
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN INDONESIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price hikes drive dynamic value growth for coffee amidst stagnant volumes
INDUSTRY PERFORMANCE
  • Despite stagnant volumes, coffee achieves strong value growth through price rises
  • Fresh ground coffee pods is dynamic, and instant coffee mixes resilient
WHAT’S NEXT?
  • Future growth will hinge on price stability and youth-focused innovation
  • From mass-market promotions to premium regional products and flavoured offers
  • Convenience and customisation to drive growth in coffee
COMPETITIVE LANDSCAPE
  • Santos Jaya Abadi leads through brand building and consumer engagement
  • Mayora Indah achieves strongest volume growth via promotions and partnerships
CHANNELS
  • Small local grocers dominates distribution by accessibility and micro-transactions
  • Price promotions and premium exclusivity drive growth for retail e-commerce
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN INDONESIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea is saturated yet growing - players adapt with smaller packs and online reach
INDUSTRY PERFORMANCE
  • Price hikes drive value growth for tea amidst volume saturation
  • Affordability and youth engagement fuel success of black tea in Indonesia
WHAT’S NEXT?
  • Tea expected to see smaller packs and younger consumers in the forecast period
  • The evolving landscape of Indonesian tea consumption
  • Iced tea boom to fuel sales of loose black tea in Indonesia
COMPETITIVE LANDSCAPE
  • Flavour innovation and aggressive marketing drive Unilever's leadership in tea
CHANNELS
  • Small local grocers is dominant in tea distribution due to accessibility and credit
  • Product range and promotions fuel growth for retail e-commerce in tea
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN INDONESIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth amidst saturation, driven by youth focus and innovation
INDUSTRY PERFORMANCE
  • Price hikes and large young consumer group propel value growth for other hot drinks
  • New variants and child-centric strategies drive growth for other plant-based hot drinks
WHAT’S NEXT?
  • Value growth for other hot drinks amidst saturation, led by plant-based innovation
  • Child-centric innovation to drive the future of other hot drinks in Indonesia
  • Dual strategy of discounts and school engagement will aim to drive brand loyalty
COMPETITIVE LANDSCAPE
  • Nestlé leads other hot drinks through brand strength and strategic innovation
  • Targeted innovation powers Mayora’s growth in plant-based hot drinks
CHANNELS
  • Sachet sales and proximity to consumers cement lead of small local grocers
  • Retail e-commerce sees dynamic growth and reshapes hot drinks in Indonesia
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER