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RTD Coffee in Saudi Arabia

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    Report

  • 27 Pages
  • November 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 64378
RTD coffee in Saudi Arabia experienced double-digit growth in 2025, propelled by deep cultural ties to coffee, the hot climate, and evolving on-the-go lifestyles. Luna Ice Coffee emerged as the leading brand, leveraging social media and small local grocers, while Nescafé also grew significantly, and local players intensified the competition.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Culture, climate, and innovation drive dynamic growth for RTD coffee
INDUSTRY PERFORMANCE
  • Cultural roots and flavour variation drive dynamic expansion in RTD coffee
  • On-the-go lifestyles and hot climate fuel dynamism for RTD coffee
WHAT’S NEXT?
  • Convenience and cultural flavours will shape growth in RTD coffee in Saudi Arabia
  • RTD coffee expected to innovate to meet evolving health demands
  • Local flavours and speciality outlets are set to shape RTD coffee
COMPETITIVE LANDSCAPE
  • Luna's rise reshapes the competitive landscape of RTD coffee
  • Nestlé and local innovators also fuel rapid evolution in RTD coffee
CHANNELS
  • The supremacy of hypermarkets and the rise of discounters
  • Supermarkets and online platforms are reshaping the distribution of RTD coffee
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Health and localisation drive the evolution of soft drinks in Saudi Arabia
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising tourism, high temperatures, and demand for hydration drive solid volume growth
  • Vision 2030 and sugar tax reshape soft drinks preferences in Saudi Arabia
WHAT’S NEXT?
  • Vision 2030 tourism boom set to fuel expansion for soft drinks
  • Tiered sugar tax and local flavours to drive future innovation
  • Sustainability likely to be prioritised amidst national waste targets
COMPETITIVE LANDSCAPE
  • Global brands face rising competition, while bottled water brands continue to lead
  • “Made in Saudi” momentum: Local brands reshape the soft drinks landscape
CHANNELS
  • Accessibility and strategy shape soft drinks sales in Saudi Arabia
  • Discounters and retail e-commerce see growth in soft drinks distribution
  • Off-trade dominance but on-trade acceleration
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Saudi Arabia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources