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RTD Coffee in Vietnam

  • ID: 64385
  • Report
  • December 2020
  • Region: Vietnam
  • 33 Pages
  • Euromonitor International
Although total volume sales of RTD coffee continued to increase from a low base in Vietnam during 2020, growth rates in the category were much slower than what was recorded during 2018 or 2019. In particular, on-trade sales drop substantially over the course of the year, dragging total volume growth down as retail volume growth accelerated. The reason for the emergence of these sales trends was the huge impact of the COVID-19 pandemic on Vietnam’s society and economy.

The RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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KEY DATA FINDINGS

2020 IMPACT
  • Non-essential status of RTD coffee proves crucial as growth slows down in 2020
  • On-trade sales and grab-and-go sales in convenience stores come under pressure
  • Category players respond to pressures on demand with new launches

RECOVERY AND OPPORTUNITIES
  • Robust recovery expected in RTD coffee as sales continue to rise from a low base
  • The recovery of on-trade demand set to be crucial to overall category growth
  • Innovation likely to be seen as category players seek to capture rising demand

CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on soft drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for soft drinks?
  • Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
  • Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX
  • Fountain sales in Vietnam
  • Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
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