Spirits in Vietnam

Spirits in Vietnam saw a moderate decline in volume sales over 2024, due to the weak performance of local white spirits as many consumers faced high costs of living. Local white spirits is the largest category and are mainly purchased by low-income consumers who were hit hard by the economic downturn in Vietnam. The country’s zero tolerance legislation on drink driving also continued to negatively impact on-trade volume sales due to greater enforcement from the police.

The Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.