Wine in Greece

Total volume sales of wine in Greece posted a further slight rise in 2024. Wine benefited from changes in consumer behaviour as a result of the impact of inflation and strong pressure on disposable incomes. For instance, the shift from the on-trade to the off-trade channel boosted wine, which is more commonly consumed at home, in comparison to spirits. Thus, the on-trade consumption of wine rose as consumers traded down from spirits.

The Wine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.