Wine in Japan

Total volume sales of wine declined in Japan in 2024. In 2023 and 2024, major players such as Kirin Brewery Co Ltd and Takara Shuzo increased their product prices as a result of soaring materials prices and tax reformation. As a result, some consumers shifted from wine to RTDs, and a lesser extent beer, with consumers becoming increasingly thrifty in an inflationary environment.

The Wine in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.