Tea in Japan

In 2025, tea in Japan saw a resurgence to retail value growth, driven by price increases, although retail volumes continued to decline. Green tea declined slightly, while other tea and fruit/herbal tea saw growth due to their health benefits and cost-effectiveness. An increasing number of players have been launching cold brew teas to take advantage of longer summers. Retail e-commerce has been gaining traction, although supermarkets remained the leading distribution channel.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.