Tea in South Korea

Tea in South Korea experienced substantial retail value growth in 2025, driven by increasing consumer interest in health and wellness. Green tea was a standout performer, fuelled by the "matcha-core" trend and the consumer focus on wellness and natural ingredients. Osulloc and Dongsuh focused on product launches to interest consumers, while retail e-commerce became the dominant distribution channel, driven by convenience and a wide product selection.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.