Global Automotive Multimedia Touchpad Market 2018-2022 - Product Image

Global Automotive Multimedia Touchpad Market 2018-2022

  • ID: 4703274
  • Report
  • Region: Global
  • 113 pages
  • TechNavio
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FEATURED COMPANIES

  • Continental
  • Panasonic
  • Preh
  • Robert Bosch
  • Synaptics
  • Visteon
  • MORE
The global automotive market is observing an increase in proliferation of infotainment systems following the introduction of touchscreen interfaces. Touchscreens are easy to operate and are familiar to customers from their deployment in smartphones. These factors have made touchscreens important for the success of infotainment systems in modern vehicles. However, with the center consoles of vehicles becoming more complex, floating touchscreen displays have aroused significant interest in automotive industry stakeholders. The need to bring the display closer to the driver's sight is enhancing the use of floating touchscreens. Thus, increasing preference of touchpad as viable input source for infotainment system will drive the automotive multimedia touchpad market growth.

Market Overview

Development of touchpad steering wheel to eliminate traditional switches and buttons

These days, steering wheels of vehicles come with several switches and buttons to control a range of gadgets from ratio to navigation systems. The principal aim was to mitigate driver distraction as also to make it easy to operate a vehicle's features while driving. Developments achieved at curbing driver distraction has ushered in the touchpad that controls infotainment systems from the panel located near the driver.

High cost associated with multimedia touchpad

The high cost of touchpad-based multimedia systems is a major challenge for the market as automotive manufacturers struggle to keep product prices low. Automotive manufacturers need to either keep their profit margins low or pass the cost burden onto consumers. But the market is price-sensitive, with customers looking for products that offer maximum value for money.

For the detailed list of factors that will drive and challenge the growth of the automotive multimedia touchpad market during the 2018-2022, view the report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Synaptics and Visteon the competitive environment is quite intense. Factors such as preference of touchpad as viable input source for infotainment system, will provide considerable growth opportunities to automotive multimedia touchpad manufactures. Continental, Preh, Panasonic, Robert Bosch, Synaptics, and Visteon are some of the major companies covered in this report.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Continental
  • Panasonic
  • Preh
  • Robert Bosch
  • Synaptics
  • Visteon
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY APPLICATION
  • Segmentation by application
  • Comparison by application
  • Luxury cars - Market size and forecast 2017-2022
  • Mid-size passenger cars- Market size and forecast 2017-2022
  • Market opportunity by application
PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Americas - Market size and forecast 2017-2022
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS

PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Continental
  • Preh
  • Panasonic
  • Robert Bosch
  • Synaptics
  • Visteon
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global automotive infotainment market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Application - Market share 2017-2022 (%)
Exhibit 19: Comparison by application
Exhibit 20: Luxury cars - Market size and forecast 2017-2022 ($ mn)
Exhibit 21: Luxury cars- Year-over-year growth 2018-2022 (%)
Exhibit 22: Mid-size passenger cars - Market size and forecast 2017-2022 ($ mn)
Exhibit 23: Mid-size passenger cars - Year-over-year growth 2018-2022 (%)
Exhibit 24: Market opportunity by application
Exhibit 25: Customer landscape
Exhibit 26: Global - Market share by geography 2017-2022 (%)
Exhibit 27: Regional comparison
Exhibit 28: EMEA - Market size and forecast 2017-2022 ($ mn)
Exhibit 29: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 30: Top 3 countries in EMEA
Exhibit 31: APAC - Market size and forecast 2017-2022 ($ mn)
Exhibit 32: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 33: Top 3 countries in APAC
Exhibit 34: Americas - Market size and forecast 2017-2022 ($ mn)
Exhibit 35: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 36: Top 3 countries in Americas
Exhibit 37: Market opportunity
Exhibit 38: Vendor landscape
Exhibit 39: Landscape disruption
Exhibit 40: Vendors covered
Exhibit 41: Vendor classification
Exhibit 42: Market positioning of vendors
Exhibit 43: Continental overview
Exhibit 44: Continental - Business segments
Exhibit 45: Continental - Organizational developments
Exhibit 46: Continental - Geographic focus
Exhibit 47: Continental - Segment focus
Exhibit 48: Continental - Key offerings
Exhibit 49: Preh - Overview
Exhibit 50: Preh - Product segments
Exhibit 51: Preh - Organizational developments
Exhibit 52: Preh - Key offerings
Exhibit 53: Panasonic overview
Exhibit 54: Panasonic- Business segments
Exhibit 55: Panasonic- Organizational developments
Exhibit 56: Panasonic- Geographic focus
Exhibit 57: Panasonic- Segment focus
Exhibit 58: Panasonic- Key offerings
Exhibit 59: Robert Bosch overview
Exhibit 60: Robert Bosch - Business segments
Exhibit 61: Robert Bosch - Organizational developments
Exhibit 62: Robert Bosch - Geographic focus
Exhibit 63: Robert Bosch - Segment focus
Exhibit 64: Robert Bosch - Key offerings
Exhibit 65: Synaptics overview
Exhibit 66: Synaptics - Product segments
Exhibit 67: Synaptics - Organizational developments
Exhibit 68: Synaptics - Geographic focus
Exhibit 69: Synaptics - Key offerings
Exhibit 70: Visteon - Overview
Exhibit 71: Visteon - Business segments
Exhibit 72: Visteon - Organizational developments
Exhibit 73: Visteon - Geographic focus
Exhibit 74: Visteon - Segment focus
Exhibit 75: Visteon - Key offerings
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Continental
  • Panasonic
  • Preh
  • Robert Bosch
  • Synaptics
  • Visteon
  • MORE
The author of the report recognizes the following companies as the key players in the global automotive multimedia touchpad market: Continental, Preh, Panasonic, Robert Bosch, Synaptics, and Visteon.

Commenting on the report, an analyst from the research team said: “One trend in the market is development of genuine glass surface to enhance control functionality and feel. The center consoles of vehicles have remained the focus of leading OEMs to differentiate themselves from rivals. Automotive OEMs and suppliers are constantly striving to reduce driver distraction when the system is being navigated. The quality of material used is also crucial in determining the performance of user interfaces. In 2013. Preh developed a genuine glass surface based on optical bonding technology, which enhanced readability significantly.”

According to the report, one driver in the market is development of touchpad steering wheel to eliminate traditional switches and buttons. These days, steering wheels of vehicles come with several switches and buttons to control a range of gadgets from ratio to navigation systems. The principal aim was to mitigate driver distraction as also to make it easy to operate a vehicle's features while driving. Developments achieved at curbing driver distraction has ushered in the touchpad that controls infotainment systems from the panel located near the driver.

Further, the report states that one challenge in the market is high cost associated with multimedia touchpad. The high cost of touchpad-based multimedia systems is a major challenge for the market as automotive manufacturers struggle to keep product prices low. Automotive manufacturers need to either keep their profit margins low or pass the cost burden onto consumers. But the market is price-sensitive, with customers looking for products that offer maximum value for money.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Continental
  • Preh
  • Panasonic
  • Robert Bosch
  • Synaptics
  • Visteon
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
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