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North America Mobile Marketing Market (2018 - 2024)

  • ID: 4757924
  • Report
  • Region: North America, United States
  • 112 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
The North America Mobile Marketing Market is expected to witness market growth of 21.3% CAGR during the forecast period (2018 - 2024). With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.

Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, mms, and receive advertisements through other means as well.

Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. The marketing of Quick-Response Codes (QR codes) is cheaper than any other mobile marketing solutions because of their associated advantages. QR codes are easily trackable and can be found in many areas (such as social media apps and newspapers) and tend to appeal to people's curiosity. This is therefore expected to stimulate the segment's growth over the forecast period.

Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User.Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems Inc.
  • AT&T Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • Salmat Ltd.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mobile Marketing Market, by Solution Type
1.4.2 North America Mobile Marketing Market, by Organization Size
1.4.3 North America Mobile Marketing Market, by End User
1.4.4 North America Mobile Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.1.4 Players Outlook for the Market
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. North America Mobile Marketing Market by Solution Type
4.1.1 North America Mobile Marketing Mobile Web Market by Country
4.1.1.1 Overview:
4.1.1.2 Market trends and forecast:
4.1.2 North America Mobile Marketing MMS Market by Country
4.1.2.1 Overview:
4.1.2.2 Market trends and forecast:
4.1.3 North America Mobile Marketing QR Codes Market by Country
4.1.3.1 Overview:
4.1.3.2 Market trends and forecast:
4.1.4 North America Mobile Marketing Location Based Marketing Market by Country
4.1.4.1 Overview:
4.1.4.2 Market trends and forecast:
4.1.5 North America Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1 Overview:
4.1.5.2 Market trends and forecast:
4.1.6 North America Mobile Marketing SMS Market by Country
4.1.6.1 Overview:
4.1.6.2 Market trends and forecast:
4.1.7 North America Other Solution Type Mobile Marketing Market by Country
4.1.7.1 Overview:
4.1.7.2 Market trends and forecast:

Chapter 5. North America Mobile Marketing Market by Organization Size
5.1.1 North America Large Enterprises Mobile Marketing Market by Country
5.1.1.1 Overview:
5.1.1.2 Market trends and forecast:
5.1.2 North America Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1 Overview:
5.1.2.2 Market trends and forecast:

Chapter 6. North America Mobile Marketing Market by End User
6.1.1 North America Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1 Overview:
6.1.1.2 Market trends and forecast:
6.1.2 North America Telecom & IT Mobile Marketing Market by Country
6.1.2.1 Overview:
6.1.2.2 Market trends and forecast:
6.1.3 North America Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1 Overview:
6.1.3.2 Market trends and forecast:
6.1.4 North America BFSI Mobile Marketing Market by Country
6.1.4.1 Overview:
6.1.4.2 Market trends and forecast:
6.1.5 North America Government Mobile Marketing Market by Country
6.1.5.1 Market trends and forecast:
6.1.6 North America Healthcare Mobile Marketing Market by Country
6.1.6.1 Overview:
6.1.6.2 Market trends and forecast:
6.1.7 North America Media & Entertainment Mobile Marketing Market by Country
6.1.7.1 Overview:
6.1.7.2 Market trends and forecast:
6.1.8 North America Other End User Mobile Marketing Market by Country
6.1.8.1 Overview:
6.1.8.2 Market trends and forecast:

Chapter 7. North America Mobile Marketing Market by Country
7.1 US Mobile Marketing Market
7.1.1 Overview:
7.1.2 Market trends and forecast:
7.1.3 US Mobile Marketing Market by Solution Type
7.1.4 US Mobile Marketing Market by Organization Size
7.1.5 US Mobile Marketing Market by End User
7.2 Canada Mobile Marketing Market
7.2.1 Overview:
7.2.2 Market trends and forecast:
7.2.3 Canada Mobile Marketing Market by Solution Type
7.2.4 Canada Mobile Marketing Market by Organization Size
7.2.5 Canada Mobile Marketing Market by End User
7.3 Mexico Mobile Marketing Market
7.3.1 Overview:
7.3.2 Market trends and forecast:
7.3.3 Mexico Mobile Marketing Market by Solution Type
7.3.4 Mexico Mobile Marketing Market by Organization Size
7.3.5 Mexico Mobile Marketing Market by End User
7.4 Rest of North America Mobile Marketing Market
7.4.1 Rest of North America Mobile Marketing Market by Solution Type
7.4.2 Rest of North America Mobile Marketing Market by Organization Size
7.4.3 Rest of North America Mobile Marketing Market by End User

Chapter 8. Company profiles
8.1 IBM CORPORATION
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development
8.1.5 Recent strategies and developments:
8.1.5.1 Mergers and acquisitions:
8.1.5.2 Product Launch:
8.1.5.3 Expansion:
8.1.5.4 Partnership:
8.1.6 SWOT Analysis
8.2 AT&T Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental & Regional Analysis
8.2.4 Strategies and developments:
8.2.4.1 Acquisitions:
8.2.5 SWOT Analysis
8.3 SAP SE
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisitions:
8.3.6 SWOT Analysis
8.4 Oracle Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisitions:
8.4.5.2 Product Launch:
8.4.5.3 Partnerships:
8.4.5.4 Expansion:
8.4.6 SWOT Analysis
8.5 Salesforce.com, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 Adobe Systems Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Strategies at a Glance
8.6.5.1 Mergers & Acquisitions
8.6.5.2 Product Launch:
8.6.6 SWOT Analysis
8.7 Salmat Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.8 Vibes Media, LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Acquisitions:
8.8.2.2 Product Launch:
8.9 Mobivity Holdings Corporation
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Recent strategies and developments:
8.9.3.1 Acquisitions:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental and Regional Analysis
Note: Product cover images may vary from those shown
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  • IBM Corporation
  • AT&T Inc.
  • SAP SE
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Inc.
  • Salmat Ltd.
  • Vibes Media LLC
  • Mobivity Holdings Corporation
  • SAS Institute Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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