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State of the Industry: Whiskey in the U.S. (14th Edition)

  • Report

  • 83 Pages
  • November 2025
  • Region: United States
  • Sundale Research
  • ID: 5206406

Analyze Consumer Price Trends and Demographic Trends for Expenditures on Whiskey and Distilled Spirits

The 14th edition of this Whiskey industry report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report features historical, current, and future trends covering the 2010-2029 period.

It is an essential resource for the Whiskey industry covering the most important trends for the busy executive, including detailed data on:

  • whiskey sales and consumption by price point and whiskey type
  • flavored whiskey trends
  • sales for the leading brands
  • foreign trade activity
  • distilled spirits expenditures by demographic groups
  • and pricing trends.

Utilizing various sources and primary research, the report also analyzes important developments shaping the industry, such as:

  • the soaring popularity of ready-to-drink (RTD) cocktails
  • the trend toward high end and super premium whiskey consumption
  • demographic consumption patterns
  • solid demand for craft whiskey and bourbon
  • the use of natural and premium ingredients
  • new and unique flavors and flavor combinations
  • the use of different barrel types
  • health and wellness trends
  • social media’s influence
  • and the impact of the economy and tariffs.

Table of Contents

Written Analysis
  • Drivers of Industry Growth
  • Demographics Support Upscale Whiskey Consumption
  • Overall Whiskey Sales Trends
  • Sales by Price Point
  • Flavored Whiskey Sales and Market Shares
  • Bourbon and American Whiskey
  • Canadian Whiskey
  • Single Malt and Blended Scotch Whiskey
  • Blended Whiskey, Other Than Scotch
  • Irish Whiskey
  • Per Capita Consumption Trends
  • Foreign Trade and Tariffs
  • Leading Whiskey Brands
  • Demographic Trends for Expenditures on Whiskey and Distilled Spirits
  • Consumer Price Trends for Whiskey and Distilled Spirits
  • Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth
  • Economy’s Impact on Whiskey Sales
  • Social Media is a Vital Marketing Tool for Whiskey Companies
  • Greener Practices Can Boost Profits and Demand
  • Sources and Methodology
Statistical Tables
  • Dollar and Volume Sales of Whiskey in the U.S., 2010-2029
  • Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2010-2029
  • Dollar Sales of Whiskey in the U.S., by Price Point, 2010-2029
  • Volume Sales of Whiskey in the U.S., by Price Point, 2010-2029
  • Distribution of Whiskey Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029
  • Dollar Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Volume Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Dollar and Volume Sales of Bourbon and American Whiskey in the U.S., 2010-2029
  • Dollar and Volume Sales of Canadian Whiskey in the U.S., 2010-2029
  • Dollar and Volume Sales of Blended Scotch Whiskey in the U.S., 2010-2029
  • Dollar and Volume Sales of Single Malt Scotch Whiskey in the U.S., 2010-2029
  • Dollar and Volume Sales of Blended Whiskey, Other Than Scotch, in the U.S., 2010-2029
  • Dollar and Volume Sales of Irish Whiskey in the U.S., 2010-2029
  • Per Capita Consumption of Whiskey in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024
  • Value and Volume of U.S. Whiskey Imports, 2010-2029
  • U.S. Imports of Whiskey, by Top 10 Import Countries, 2023 and 2024
  • Value and Volume of U.S. Whiskey Exports, 2010-2029
  • U.S. Exports of Whiskey, by Top 10 Export Countries, 2023 and 2024
  • Top 25 Brands of Whiskey, Ranked by Global Sales, 2024
  • Top 10 Brands of North American Whiskey, Ranked by Global Sales, 2024
  • Top 10 Brands of Scotch Whiskey, Ranked by Global Sales, 2024
  • Average Annual Household Expenditures on Whiskey, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029
  • U.S. Consumer Price Trends for Whiskey, 2010-2029
  • U.S. Consumer Price Trends for Distilled Spirits, 2010-2029
  • U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029
Graphs
  • Dollar Sales of Whiskey in the U.S., 2019-2029
  • Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2019-2029
  • Per Capita Consumption of Whiskey in the U.S., 2019-2029