The Online Value Chain 2010 - 2012: CDNs, OVPs and Video Advertising Networks

  • ID: 1417357
  • Report
  • Region: Global
  • 365 Pages
  • AccuStream iMedia Research
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The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010. Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market totalThe video value chain share grew by 40.4% in 2010. This extensive report condenses comparative online video market data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts. Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search). Each of the report’s six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings. Specific company analysis is augmented with in-depth Q & A’s including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more. OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided. This report is an essential market intelligence tool for VCs looking at new and expanding investment opportunities inside the online and mobile video business segment, publishers, rights holders, advertisers, ad networks, CDN providers, hosting networks and OVPs.
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FEATURED COMPANIES

  • Adap.tv
  • BBE
  • Eyewonder
  • Kyte
  • Mixpo
  • ScanScout
  • MORE
EXECUTIVE SUMMARY

The Online Media Value Chain Posts Growth of 30% in 2010

Comparative Analysis of Video CDN, OVP and Ad Networks Reveals Higher Overall

Market Growth

Media and Entertainment Percent CDN Revenue: 2006 - 2010

SECTION ONE

The Online Media Value Chain Posts Growth of 30% in 2010

Online Media Value Chain: 2006 - 2012: CDN, Video Ad Networks and OVPS

OVPS and Video Ad Networks Exhibit Higher Growth Rates Compared to CDN

Online Media Value Chain: 2006 - 2012: CDN, Video Ad Networks and OVPS

Comparative Analysis of Video CDN, OVP and Ad Networks Reveals Higher
Overall Market Growth

Media and Entertainment Percent CDN Revenue: 2006 - 2010

Video Advertising Network Revenue Summary

OVP Gross Revenue: 2006 - 2010

Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform

Revenue Growth in Media and Video-Related CDN is Closely Aligned with Overall

CDN Growth

Online Video Value Chain 2006 - 2010: Video CDN, Ad Network and OVP
CDN MRR Averages $8,101 Compared to OVP MRR of $5,064 in 2010

Account Growth: CDN and OVP 2009 - 2010

SECTION TWO

CDN 2010 - 2012: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis

Terminology Definitions

CDN Market Performance Dynamics and Business Trends 2010 – 2012

CDN Market Revenue Analysis: 2003 – 2012

CDN Monthly Recurring Revenue Analysis: 2005 - 2010

CDN Revenues Forecast at $1.52 Billion in 2010, Up 18.5% Over 2009

CDN Market Revenue Analysis: 2003 - 2010

Retail Contracts Forecast to Increase by 26.7 in 2010

CDN Annual Accounts: 2005 - 2010

CDN Revenue and Account Growth Rates: 2006 - 2010

CDN MRR is Forecast to Fall by 8% in 2010

CDN Monthly Recurring Revenue Analysis: 2005 – 2010

Entertainment and Media Forecast to Account for 30.4% of CDN Revenue in 2010, Comparable to 2009

Entertainment Media Revenue Share of CDN Market: 2006 - 2010

Media and Entertainment Contract Value to Exceed $461 Million in 2010

Total Media and Entertainment CDN Contract Value: 2006 - 2010

Server Deployments to Increase by 31% in 2010

CDN Media Server Deployment: 2005 - 2010

Cap Ex Investment Forecast to Rise By 24.8% in 2009

CDN Cap Ex Investment: 2007 - 2010

Server Deployment Growth Rates Tracking More Closely with Account Growth in 2010

Cap Ex Analysis: Server Deployments and Account Growth

U.S. Captures 55.6% of Global CDN Revenue in 2010

Global CDN Market Value (Retail Contract Revenue)

CDN Bandwidth Services Category Share: 2010 Year End Estimate
Commercial Market Value for Audio and Delivery Estimated at $672.2 Million in 2010

Commercial Bandwidth Market Value: Audio/Video 2006 - 2010

COGS and Retail Contract Analysis Indicate CDN Gross Margins are Healthy and Costs/Pricing in Equilibrium in 2010

Average Retail Bandwidth Costs, COGS Analysis: 2006 - 2010

Entertainment and Media Accounts Generated $461.6 Million in Retail and Wholesale

Market Value in 2010

Total Media and Entertainment CDN Contract Value: 2006 - 2010

Streaming/Http Content Category Share: Commercial Market Value 2006 – 2010

Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2010

Compared to 2009

Retail Contract Pricing: 2006 - 2010

Retail Contract Pricing: 2006 - 2010

Pricing Declines for Retail Contracts are Less Steep Than Those Seen in the

Wholesale Business in 2010
Annual Pricing Comparison: Retail Versus Transit 2006 - 2010

CDN Q & A’s

ABACAST

AKAMAI

BITGRAVITY

CACHEFLY

CDNETWORKS

COTENDO

EDGECAST

HIGHWINDS

INTERNAP

LEVEL 3

LIMELIGHT NETWORKS

MIRROR IMAGE

SECTION THREE

OVP Market Analysis 2010 - 2012

Online Video Platform Business Trends, Market Dynamics, Innovations and

Relative Financial Strength

OVP Account Acquisition Driven by Need for Efficiency, Brand Visibility and
Better Asset Exploitation

OVP Segment Total Revenue Comparison: 2007 - 2012

Industrial Grade Online Video Platforms Offer Comprehensive Suites of Integrated

Solutions to An Expanding Set of Customers, Brands and Organizations

Large, Well Funded and Established OVPS Drive Account Share and Product

Segment Dominance

Online Video Platform Segment Share: Revenue Analysis 2007 – 2012

Online Video Platform Segment

Video Advertising Platforms with Deep Library/Indexing Capability are New Market

Positions Growing Faster Than the OVP Group Overall

Online Video Platforms--Indexing and Video Advertising

OVP Integration Providers Pick Best of Breed Solutions for Clients, and Have Wide

Partnership Sets Throughout the Industry

Online Video Platforms--Integration and Encoding
Over 50% of Total OVP Accounts Have Advertising Supported Business Models,

but Non-Media Account Growth is Ramping Up

OVP Business Model Success Predicated on Achieving Deployment Scale

MRR, SAS, Revenue Share and Usage-Based Business Models Perform Well, but Need to Achieve Scale

OVP Pricing: There is Rigorous Deal Competition Based on Price and Features;

Pricing Pressure is Expected to Lower Overall Segment MRR Going Forward

OVP Providers Can Deliver Improved Content Performance, Plus Inventory

Guarantees that Appeal to ROI Clients

OVP Customer Adoption Trends Show a Favorable Mix Media and Non-Media Clients

OVP Operating Efficiency and Marginal Performance Imperative: Automation

Online Video Platform and Services Terminology

OVP Market Revenue Forecast at $480 Million in 2010
Online Video Platform and Service Revenue: 2007 - 2012

OVP Segment Total Revenue Comparison: 2007 - 2012

Online Video Platform Segment Share: Revenue Analysis 2007 - 2012

Online Video Platform Services and Integration Providers: Business Model

Comparison

Online Video Platform Services and Integration Providers: Revenue Analysis: 2007 - 2012

Full Service OVPS on Course for 2010 Revenue of $304 Million

OVP Revenue Analysis: 2007 - 2012

Online Video Platform Segment Revenue Forecast: 2007 - 2012

Online Video Platform Segment Revenue Forecast: 2007 - 2012

OVP Q & A’s

BRIGHTCOVE

DELVE NETWORKS

EPISODIC

FLIQZ

KALTURA
KICKAPPS

KIT DIGITAL

KYTE

MOVE NETWORKS

OOYALA

THEPLATFORM

REALITY DIGITAL

SORENSON MEDIA

TUBEMOGUL

VISIBLE MEASURES

VMIX MEDIA

SECTION FOUR

OVP Sub-Segment Analysis: Video Ad Serving, Indexing and Monetization
Platforms 2010 - 2012

Video Advertising and Indexing: Market Revenue Analysis 2007 - 2012

Online Video Platforms--Indexing and Video Advertising Sub-Segment Revenue Forecast: 2007 - 2012

Online Video Platforms--Indexing and Video Advertising Sub-Segment Revenue Forecast: 2007 - 2012
OVP Advertising, Indexing and Monetization Platforms Q & As

AFFINE SYSTEMS

AUDITUDE

BAY TSP

DIGITALSMITHS

FREEWHEEL

LIMELIGHT/LIMELIGHT NETWORKS MOBILITY AND MONETIZATION SOLUTION

MAGNIFY.NET

MIXPO

RAMP (FORMERLY EVERYZING)

OVP Integration and Related Services Sub-Segments: 2010 - 2012

Video Platform Integration, Encoding and Related Services

Online Video Platforms--Integration and Encoding Services Sub-Segment Revenue

Forecast: 2007 - 2012

OVP Integration and Platform Services Q & A’S

IOKO

MEDIARECALL

ORIGIN DIGITAL
WOWZA MEDIA SYSTEMS

SECTION FIVE

Video Advertising Networks 2010 - 2012

Market Trends and Business Dynamics 2010 – 2012

Online Video Advertising Platforms, Networks Auctions and Targeting Solutions: Revenue 2007 - 2012

Online Video Advertising Platforms, Solutions Providers, Auctions and Networks

3rd Party Video Ad Networks with Pre Roll Sales Capability Generate 75% of the Segment’s Revenue

Online Video Advertising Networks and Platforms: Comparative Revenue

Analytics: 2007 - 2012

Video Ad Network Inventory Expanded by 34% in 2009

Video Advertising Network Inventory Growth: 2008 - 2009

Video Advertising Network: Gross Media Spend Delivered
Online Video Advertising Platforms, Solutions Providers, Auctions and Networks

Video Ad Network Market Growth Drivers: 2010 – 2012

Online Video Advertising Networks Terminology

Online Pre Roll Video Advertising Macro Market Dynamics 2010 - 2012: Inventory

Growth Outpacing Media Spend

Pre-Roll Inventory and Media Spend: 2003 – 2012
Pre-Roll Video Advertising Inventory is Forecast at 42.5 Billion Units in 2010, including YouTube

Pre-Roll Inventory and Media Spend Growth Comparison

Pre Roll Inventory Insertion Ratios

Pre Roll Media Spend: In-House vs Ad Network Sales

3rd Party Pre Roll Video Networks: Revenue Trends 2007 - 2012

3rd Party Video Ad Networks with Sales Teams: 2007 - 2012

Online Video Advertising Platforms and Sales: 3rd Party Pre Roll and Overlay Specialists

Video Advertising Network Q & A’s

Adap.Tv

Audience Science

Blinkx

Truveo

Pre Roll Rep Firm Q & As

BBE

SCANSCOUT

SPOTXCHANGE

TREMOR MEDIA
VIDSENSE

VIDEOEGG

WIZZARD MEDIA

YUME INC

SECTION SIX

In-Banner Video Advertising Platform Analytics 2010 - 2012

In-Banner Ad Serving Platforms Forecast to Grow Revenue by 27.3% in 2010

In Banner Ad Serving Platforms: Revenue 2007 - 2012

Online Video Advertising Platforms: In-Banner Delivery Specialists

Online Video Advertising Platforms: In-Banner Gross Media Spend

In-Banner Gross Media Spend Rose by 8.5% in 2009

In-Page Video Ad Impressions and Gross Media Spend: 2005 - 2009

Market Growth Drivers: 2010 – 2012

In-Banner Video Combining Format Innovation with Media Buy ROI
In-Banner Video Impressions and Media Spend: 2003 - 2012

Video Advertising Platform Q & A’s

EYEWONDER

EYEBLASTER

POINTROLL
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FEATURED COMPANIES

  • Adap.tv
  • BBE
  • Eyewonder
  • Kyte
  • Mixpo
  • ScanScout
  • MORE
ONLINE MEDIA VALUE CHAIN TOPS $2.3 BIL. IN 2010; VIDEO CDN, AD NETWORKS AND OVPs CONTRIBUTE $1.3 BIL.

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010.

Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total, according a report published by AccuStream Research. The video value chain share grew by 40.4% in 2010.

The report, Video Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks, condenses extensive comparative online video market research data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts.
Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).

Each of the report’s six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.

Specific company analysis is augmented with in-depth Q & A’s including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more.

OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market.
OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided.
Note: Product cover images may vary from those shown
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- Akamai
- Limelight Networks
- Internap
- Level 3
- Mirror Image
- Brightcove
- thePlatform
- Kaltura
- Ooyala
- Move Networks
- Kyte
- KickApps
- Kit Digital
- Sorenson Media
- Vmix
- DigitalSmiths
- Auditude
- RAMP
- Magnify.net
- Mixpo
- Affine Systems
- Tremor Media
- SpotXchange
- Adap.tv
- VideoEgg
- Eyewonder
- Pointroll
- Eyeblaster
- YuMe
- ScanScout
- BBE
- Blinkx
- Audience Science
Note: Product cover images may vary from those shown
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