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Rapid Application Development Market by Type (Low-code and No-code), Tool (Mobile-based, Web-based, Desktop-based, and Server-based), Business Function, Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

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    Report

  • 138 Pages
  • February 2019
  • Region: Global
  • Markets and Markets
  • ID: 4753650

In-house software development is flexible and scalable, and come with best-in-class security mechanisms, thus eliminating the skill gap required for software development and rise in business mobility are some of the key factors driving the growth of the market

The author estimates the global rapid application development market to grow from USD 7.8 billion in 2018 to USD 46.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 42.9% during the forecast period. The key factors driving the rapid application development market include rising need for customized applications and expanding BYOD into enterprise have changed the mobile landscape, thus accelerating the adoption of rapid application development. Furthermore, the growing accessibility to business applications, services, and data on-the-go is a major factor for growing business mobility.

Utilization of advanced technologies, such as Cloud, Internet of Things (IoT), big data and analytics, mobility, and social media, leading innovation and thereby eliciting a positive growth in the business ecosystem

Enterprises have started incorporating big data and BI to obtain real-time information, gain actionable insights, understand customer requirements, and facilitate growth in their overall productivity. This has led to an increase in demand for digital transformation solutions in various industry verticals. The rise in digital transformation has led organizations to meet the need of clients instantly, and is one of the major factors leading to the growing adoption of cloud based RAD tools.

Flexibility to customize solutions as per an organization’s dynamic requirements along with security and privacy, is driving implementation of RAD for sales and marketing solutions

RAD applications are scattered across diverse business functions that are designed to replenish the unique demands of the business segments. RAD platforms help create various applications to analyze marketing initiatives and measure the performance of key metrics, such as market attribution, RoI, and ad-campaign effectiveness. Sales organizations reap the benefits of RAD platforms by developing applications to implement the best practices for customer service and monitor the performance of the sales force.

SMEs in APAC have realized the benefits of cloud computing and are migrating their applications to cloud to drive business results and improve their efficiency and productivity

The growing existence of large enterprises, increasing technical expertise, application modernization, enhanced services, and expanding cloud based service providers are some factors that is leading to tremendous growth in the APAC region. China, Japan, India, and Singapore are major countries in the region to adopt the latest technologies. Being a growing market with a reliable workforce, the rapid application development vendors have shown their interest in establishing the market in this country. Also, the robust growth of the industrial and manufacturing sectors in this region and the need to eliminate repetitive tasks are also expected to contribute to the growth of the market in this region.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the rapid application development market.

  • By Company: Tier 1: 20%, Tier 2: 55%, and Tier 3: 25%
  • By Designation: C-Level: 50%, Director Level: 25%, and Others: 25%
  • By Region: North America: 60%, Europe: 20%, APAC: 10%, and RoW: 10%

The major vendors offering rapid application development globally include The major vendors offering rapid application development globally include IBM (US), AWS (US), Google (US), Microsoft (US), Oracle (US), Salesforce (US), Appian (US), Mendix (US), Zoho Corporation (India), OutSystems (US), LANSA (US), Ninox (US), Oro (US), Matsoft (UK), Kony (US), Pegasystems (US), ServiceNow (US), WaveMaker (US), KiSSFLOW (India), Radzen (Balkans), AmpleLogic (India), FileMaker (US), QuickBase (US), AppSheet (US), and K2 (South Africa). The study includes in-depth competitive analysis of these key players in the rapid application development market with their company profiles, recent developments, and key market strategies.

Research Coverage
The rapid application development market revenue is primarily classified into revenues from solutions, tools, and platforms. The revenue is associated with software and platform offerings associated with support and maintenance, training and education, and consulting services. Other segmentation comprises type, component, business function, deployment model, organization size, industry vertical, and region.

Key Benefits
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall rapid application development market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with the information on the key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Research Methodology
2.1.1.1 Key Industry Insights
2.1.1.2 Breakup of Primaries
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Rapid Application Development Market
4.2 Market By Deployment Model, 2018
4.3 North America Market, By Component and By Type
4.4 Market Share Across Regions
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Need for Rapid Customization and Scalability
5.2.1.2 Enterprise Mobility to Drive the Adoption of Smartphones in Businesses
5.2.1.3 Elimination of Gaps in the Required IT Skills
5.2.2 Restraints
5.2.2.1 Dependency on Vendor-Supplied Customization
5.2.3 Opportunities
5.2.3.1 Growing Digital Transformation in the IT Industry
5.2.4 Challenges
5.2.4.1 Legacy Software in Need of Upgradation
5.3 Use Cases
5.3.1 Use Case # 1: Enhancing the Legacy System to Deliver Faster Business Transactions and Reduce Costs
5.3.2 Use Case # 2: Enhancing the Agile Approach for Higher Customer Satisfaction
5.3.3 Use Case # 3: Green-Screen Legacy System’s Transformation to Modern Web-Based Applications
5.4 Regulatory Implications
5.4.1 Payment Card Industry Data Security Standard
5.4.2 Health Insurance Portability and Accountability Act
5.5 Future Outlook
5.5.1 Application Development With Advanced AI, ML, and Automation
6 Rapid Application Development Market, By Type
6.1 Introduction
6.2 Low-Code Development Platforms
6.2.1 Organizational Need to Develop Customer-Centric Applications
6.3 No-Code Development Platforms
6.3.1 No-Code Development Platforms to Benefit Non-Developers in Designing Applications Without Coding
7 Rapid Application Development Market, By Component
7.1 Introduction
7.2 Tools
7.2.1 Mobile-Based
7.2.1.1 The Increase in the Number of Mobile Device Users Calls for More Mobile-Based Applications
7.2.2 Web-Based
7.2.2.1 Increasing Automation and Advancements in Technologies, Such as IoT, AI, and ML
7.2.3 Desktop-Based
7.2.3.1 Increasing Demand for Simplifying the Development Process to Streamline IT Operations
7.2.4 Server-Based
7.3 Services
7.3.1 Professional Services
7.3.1.1 Support and Maintenance
7.3.1.1.1 The Need for Technical Support and Assistance
7.3.1.2 Deployment and Integration
7.3.1.2.1 The Need to Integrate Vendors’ Systems and Customers’ Systems With Minimum Deviations to Meet the Requirements
7.3.1.3 Consulting
7.3.1.3.1 The Benefit of Improving the Performance of the Deployed RAD Platforms
8 Rapid Application Development Market, By Business Function
8.1 Introduction
8.2 Sales and Marketing
8.2.1 Increasing Need to Build Applications
8.3 HR and Operations
8.3.1 The Need to Maintain A Record of Operational Activities, Employees’ Attendance, and Their Involvement in Other Departments
8.4 Finance
8.4.1 The Need to Streamline Accounting Processes and Procedures, Payrolls, Travel and Reimbursements, Tax, and Budget, and Reporting Applications
8.5 IT
8.5.1 The Increasing Need for File Sharing, Data Security and Storage, Email and Collaboration, and Infrastructure and Network Management Applications
9 Rapid Application Development Market, By Deployment Model
9.1 Introduction
9.2 Cloud
9.2.1 Scalability, Flexibility, and Reliability Benefits
9.3 On-Premises
9.3.1 Need for Highly Secure Operating Environment
10 Rapid Application Development Market, By Organization Size
10.1 Introduction
10.2 Small and Medium-Sized Enterprises
10.2.1 The Need for Cost-Effective Solutions to Meet Budgets and Lead to Business Growth
10.3 Large Enterprises
10.3.1 The Need to Manage Huge Heaps of Accumulated Data Over A Public Or Private Cloud
11 Rapid Application Development Market, By Industry Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.2.1 The Need to Deliver Enriched Customer Experience Using New Financial Products and Services
11.3 Manufacturing and Automotive
11.3.1 The Need to Face Challenges in Quickly Delivering Goods
11.4 Retail and Consumer Goods
11.4.1 The Need to Understand Real-Time Customers’ Behavior for Improving Decision-Making Skills
11.5 Telecommunications and IT
11.5.1 Organizations’ Need for Many Application Development Solutions
11.6 Government and Public Sector
11.6.1 Rapidly Digitizing Governments and Increasing Need for Web- and Mobile-Based Applications
11.7 Healthcare
11.7.1 The Need for Applications That Monitor Patients’ Condition and Related Critical Information
11.8 Media and Entertainment
11.8.1 The Need to Exponentially Increase the Popularity of Media and Entertainment Creates A Need for New Applications
11.9 Education
11.9.1 Increasing Adoption of Online Education Creates Opportunities for Mobile- and Web-Based RAD Platforms
11.9.2 Others
12 Rapid Application Development Market, By Region
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.1.1 The Presence of Leading Global Players and Early Adoption of Cloud Solutions
12.2.2 Canada
12.2.2.1 Growing Investments in Data Management Solutions for Making Better Decisions
12.3 Europe
12.3.1 United Kingdom
12.3.1.1 Strategic Partnerships and Supportive Government Mandates to Drive Business Models in Data-Driven Industries
12.3.2 Germany
12.3.2.1 Numerous Industry Sectors, Such as Pharmaceuticals and Healthcare, to Adopt IoT and Big Data
12.3.3 France
12.3.3.1 Significant Investments in AI and Big Data
12.3.4 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.1.1 Increasing Investments in New Technologies and Rising Demand to Deal With Huge Data Volumes
12.4.2 China
12.4.2.1 Increasing Digitalization and Regulatory Mandates at the Forefront
12.4.3 Singapore
12.4.3.1 Strategic Partnerships and Acquisitions By Companies
12.4.4 India
12.4.4.1 The Increasing Number of Collaborations Between Global and Local Players to Offer the Best-In-Class Customer Experience
12.4.5 Rest of Asia Pacific
12.5 Middle East and Africa
12.5.1 Middle East
12.5.1.1 United Arab Emirates, Qatar, and Saudi Arabia to Witness Higher Adoption of Cloud-Based IoT Solutions
12.5.2 Africa
12.5.2.1 Supportive Government Policies
12.6 Latin America
12.6.1 Brazil
12.6.1.1 The Increasing Government Regulations
12.6.2 Mexico
12.6.2.1 The Rapid Growth of Web and Mobile Applications
12.6.3 Rest of Latin America
13 Competitive Landscape
13.1 Competitive Leadership Mapping
13.1.1 Visionaries
13.1.2 Innovators
13.1.3 Dynamic Differentiators
13.1.4 Emerging Companies
13.2 Strength of Product Portfolio
13.3 Business Strategy Excellence
14 Company Profiles
14.1 Microsoft
14.2 AWS
14.3 Oracle
14.4 IBM
14.5 Google
14.6 Salesforce
14.7 Appian
14.8 Zoho Corporation
14.9 Kissflow
14.10 Outsystems
14.11 Mendix
14.12 Lansa
14.13 Kony
14.14 ORO
14.15 Matssoft
15 Appendix
15.1 Insights From Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Subscription Portal
15.4 Available Customization
15.5 Related Reports
15.6 Author Details
List of Tables
Table 1 Rapid Application Development Market Analysis
Table 2 Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 3 Market Size By Type, 2016–2023 (USD Million)
Table 4 Low-Code Development Platforms: Market Size By Region, 2016–2023 (USD Million)
Table 5 No-Code Development Platforms: Market Size By Region, 2016–2023 (USD Million)
Table 6 Rapid Application Development Market Size, By Component, 2016–2023 (USD Million)
Table 7 Tools: Market Size By Type, 2016–2023 (USD Million)
Table 8 Mobile-Based Market Size, By Region, 2016–2023 (USD Million)
Table 9 Web-Based Market Size, By Region, 2016–2023 (USD Million)
Table 10 Desktop-Based Market Size, By Region, 2016–2023 (USD Million)
Table 11 Server-Based Market Size, By Region, 2016–2023 (USD Million)
Table 12 Services: Market Size By Type, 2016–2023 (USD Million)
Table 13 Professional Services: Market Size By Type, 2016–2023 (USD Million)
Table 14 Rapid Application Development Market Size, By Business Function, 2016–2023 (USD Million)
Table 15 Market Size By Deployment Model, 2016–2023 (USD Million)
Table 16 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 17 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 18 Rapid Application Development Market Size, By Organization Size, 2016–2023 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 20 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Rapid Application Development Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 22 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Manufacturing and Automotive: Market Size By Region, 2016–2023 (USD Million)
Table 24 Retail and Consumer Goods: Market Size By Region, 2016–2023 (USD Million)
Table 25 Telecommunications and IT: Market Size By Region, 2016–2023 (USD Million)
Table 26 Government and Public Sector: Market Size By Region, 2016–2023 (USD Million)
Table 27 Healthcare: Market Size By Region, 2016–2023 (USD Million)
Table 28 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 29 Education: Market Size By Region, 2016–2023 (USD Million)
Table 30 Others: Market Size By Region, 2016–2023 (USD Million)
Table 31 Rapid Application Development Market Size, By Region, 2016–2023 (USD Million)
Table 32 North America: Market Size By Type, 2016–2023 (USD Million)
Table 33 North America: Market Size By Component, 2016–2023 (USD Million)
Table 34 North America: Market Size By Tool, 2016–2023 (USD Million)
Table 35 North America: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 36 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 37 North America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 38 North America: Market Size By Country, 2016–2023 (USD Million)
Table 39 Europe: Rapid Application Development Market Size, By Type, 2016–2023 (USD Million)
Table 40 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 41 Europe: Market Size By Tool, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 46 Asia Pacific: Rapid Application Development Market Size, By Type, 2016–2023 (USD Million)
Table 47 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 48 Asia Pacific: Market Size By Tool, 2016–2023 (USD Million)
Table 49 Asia Pacific: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 53 Middle East and Africa: Rapid Application Development Market Size, By Type, 2016–2023 (USD Million)
Table 54 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Market Size By Tool, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 58 Middle East and Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 60 Latin America: Rapid Application Development Market Size, By Type, 2016–2023 (USD Million)
Table 61 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Tool, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Deployment Model, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 65 Latin America: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 66 Latin America: Market Size By Country, 2016–2023 (USD Million)
List of Figures
Figure 1 Rapid Application Development Market: Research Design
Figure 2 Market Bottom-Up and Top-Down Approaches
Figure 3 Market to Witness High Growth During the Forecast Period
Figure 4 Market By Component (2018–2023)
Figure 5 Market By Tool (2018-2023)
Figure 6 Market By Professional Service (2018–2023)
Figure 7 Market By Deployment Model (2018–2023)
Figure 8 Market By Industry Vertical (2018–2023)
Figure 9 Increasing Need for Rapid Application Customization, Coupled With Rising Business Mobility, is Expected to Be the Major Factor Contributing to the Growth of the Rapid Application Development Market
Figure 10 Cloud to Hold the Largest Market Share in 2018
Figure 11 Low-Code Development Platform in North America to Account for the Largest Market Share in 2018
Figure 12 North America to Hold the Highest Market Share in 2018
Figure 13 Drivers, Restraints, Opportunities, and Challenges: Rapid Application Development Market
Figure 14 No-Code Development Platforms Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 16 Mobile-Based Segment to Grow at the Highest CAGR During the Forecast Period
Figure 17 Professional Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 18 Consulting Segment to Grow at the Highest CAGR During the Forecast Period
Figure 19 Sales and Marketing Segment to Grow at the Highest CAGR During the Forecast Period
Figure 20 Cloud Deployment Model to Grow at A Higher CAGR During the Forecast Period
Figure 21 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 22 Telecommunications and IT Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 23 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Rapid Application Development Market (Global) Competitive Leadership Mapping, 2018
Figure 27 Microsoft: Company Snapshot
Figure 28 SWOT Analysis: Microsoft
Figure 29 AWS: Company Snapshot
Figure 30 SWOT Analysis: AWS
Figure 31 Oracle: Company Snapshot
Figure 32 SWOT Analysis: Oracle
Figure 33 IBM: Company Snapshot
Figure 34 SWOT Analysis: IBM
Figure 35 Google: Company Snapshot
Figure 36 SWOT Analysis: Google
Figure 37 Salesforce: Company Snapshot
Figure 38 SWOT Analysis: Salesforce
Figure 39 Appian: Company Snapshot
Figure 40 SWOT Analysis: Appian

Executive Summary

Companies Mentioned

  • Appian
  • AWS
  • Google
  • IBM
  • Kissflow
  • Kony
  • Lansa
  • Matssoft
  • Mendix
  • Microsoft
  • Oracle
  • ORO
  • Outsystems
  • Salesforce
  • Zoho Corporation

Table Information