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Marketing Automation Market Size, Share & Trends Analysis Report by Solution (Email, Social Media), by Deployment (On-premise, Cloud), by Enterprise Size, by End Use, by Region, and Segment Forecasts, 2020 - 2027

  • ID: 4240451
  • Report
  • March 2020
  • Region: Global
  • 104 pages
  • Grand View Research
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FEATURED COMPANIES

  • Act-On Software, Inc.
  • Adobe systems Inc.
  • Cognizant
  • HubSpot, Inc.
  • IBM Corporation.
  • Infusionsoft
  • MORE
The global marketing automation market size is expected to reach USD 8.42 billion by 2027, expanding at a CAGR of 9.8% from 2020 to 2027. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost market growth over the forecast period.

Further key findings from the report suggest:
  • The reporting and analytics segment is likely to dominate the marketing automation market in the coming years. Increasing use of artificial intelligence and machine learning to engage with customers through various channels such as messaging, voice, and IoT devices are some of the key driving factors
  • Cloud deployment was the most preferred way of deploying the software in 2019, and the segment is predicted to maintain its dominance over the next eight years. Growth in cloud computing technology and its services such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) will foster the growth
  • The small and medium enterprises segment is anticipated to be the fastest growing segment over the forecast period. Innovation in marketing strategies, increase in productivity, and customer retention are some of the factors that are propelling SMEs to adopt marketing automation solutions
  • Discrete manufacturing is anticipated to emerge as the fastest growing segment by 2027. Integration of CRM with marketing service solutions to eliminate redundant tasks and to retain customers is likely to promote the applications of marketing automation among manufacturers
  • Asia Pacific is expected to experience the highest growth over the forecast period, attributed to the presence of emerging economies such as India and China, who possess large customer base. Moreover, increasing awareness about the marketing tools and services, growing penetration of internet, rise in number of social media platforms, and usage of smart devices is likely to promote the growth
  • Market comprises of some prominent players such as Adobe Inc., Cognizant, Act-On Software, Inc., HubSpot, Inc., Oracle Corporation, Salesforce.com, Inc., IBM Corporation, Keap, Marketo, Inc., and Teradata Corporation, among others. Moreover, large vendors are observed acquiring other players to consolidate their market share and expand their existing portfolio

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FEATURED COMPANIES

  • Act-On Software, Inc.
  • Adobe systems Inc.
  • Cognizant
  • HubSpot, Inc.
  • IBM Corporation.
  • Infusionsoft
  • MORE
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources

Chapter 2 Executive Summary
2.1 Marketing Automation Market- Industry Snapshot & Key Buying Criteria, 2016 - 2027
2.2 Global Marketing Automation Market, 2016 - 2027
2.2.1 Global marketing automation market, by region, 2016 - 2027
2.2.2 Global marketing automation market, by solution, 2016 - 2027
2.2.3 Global marketing automation market, by deployment, 2016 - 2027
2.2.4 Global marketing automation market, by enterprise size, 2016 - 2027
2.2.4 Global marketing automation market, by end use, 2016 - 2027

Chapter 3 Marketing Automation Industry Outlook
3.1 Market Segmentation & Scope
3.2 Market Size and Growth Prospects
3.3 Marketing Automation Market - Value Chain Analysis
3.4 Marketing Automation - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Proliferation of Internet of Things
3.4.1.2 Increasing demand for automation, efficieny, and quality in enterprises
3.4.2 Market challenge analysis
3.4.2.1 Security concerns
3.5 Penetration and Growth Prospect Mapping
3.6 Marketing Automation Market - Key Company Analysis, 2019
3.7 Marketing Automation Market - Porter’s Analysis
3.8 Marketing Automation Market - PESTEL Analysis
3.9 Marketing Automation Market - Key Company Analysis, 2019

Chapter 4 Marketing Automation Solution Outlook
4.1 Marketing Automation Market Share by Solution, 2019 & 2027
4.2 Campaign Management
4.2.1 Marketing automation market in marketing campaign management, 2016 - 2027
4.2.2 Marketing automation market in campaign management, by region, 2016 - 2027
4.3 Email Marketing
4.3.1 Marketing automation market in email marketing, 2016 - 2027
4.3.2 Marketing automation market in email marketing, by region, 2016 - 2027
4.4 Mobile Application
4.4.1 Marketing automation market in mobile application, 2016 - 2027
4.4.2 Marketing automation market in mobile application, by region, 2016 - 2027
4.5 Inbound Marketing
4.5.1 Marketing automation market in inbound marketing, 2016 - 2027
4.5.2 Marketing automation market in inbound marketing, by region, 2016 - 2027
4.6 Lead Nurturing & Lead Scoring
4.6.1 Marketing automation market in lead nurturing & lead scoring, 2016 - 2027
4.6.2 Marketing automation market in lead nurturing & lead scoring, by region, 2016 - 2027
4.7 Reporting & Analytics
4.7.1 Marketing automation market in reporting & analytics, 2016 - 2027
4.7.2 Marketing automation market in reporting & analytics, by region, 2016 - 2027
4.8 Social Media Marketing
4.8.1 Marketing automation market in social media marketing, 2016 - 2027
4.8.2 Marketing automation market in social media marketing, by region, 2016 - 2027
4.9 Others
4.9.1 Other marketing automation solutions market, 2016 - 2027
4.9.2 Other marketing automation solutions market, by region, 2016 - 2027

Chapter 5 Marketing Automation Deployment Outlook
5.1 Marketing Automation Market Share by Deployment, 2019 & 2027
5.2 On-premise
5.2.1 On-premise marketing automation market, 2016 - 2027, 2016 - 2027
5.2.2 On-premise marketing automation market, by region, 2016 - 2027
5.3 Cloud
5.3.1 Cloud marketing automation market, 2016 - 2027
5.3.2 Cloud marketing automation market, by region, 2016 - 2027

Chapter 6 Marketing Automation Enterprise Size Outlook
6.1 Marketing Automation Market Share by Enterprise Size, 2019 & 2027
6.2 Large Enterprises
6.2.1 Marketing automation market in large enterprises, 2016 - 2027
6.2.2 Marketing automation market in large enterprises, by region, 2016 - 2027
6.3 Small & Medium Enterprises
6.3.1 Marketing automation market in small & medium enterprises, 2016 - 2027
6.3.2 Marketing automation market in small & medium enterprises, by region, 2016 - 2027

Chapter 7 Marketing Automation End Use Outlook
7.1 Marketing Automation Market Share by End Use, 2019 & 2027
7.2 BFSI
7.2.1 Marketing automation market in BFSI, 2016 - 2027
7.2.2 Marketing automation market in BFSI, by region, 2016 - 2027
7.3 Retail
7.3.1 Marketing automation market in retail, 2016 - 2027
7.3.2 Marketing automation market in retail, by region, 2016 - 2027
7.4 Healthcare
7.4.1 Marketing automation market in healthcare, 2016 - 2027
7.4.2 Marketing automation market in healthcare, by region, 2016 - 2027
7.5 Telecom & IT
7.5.1 Marketing automation market in telecom & IT, 2016 - 2027
7.5.2 Marketing automation market in telecom & IT, by region, 2016 - 2027
7.6 Discrete Manufacturing
7.6.1 Marketing automation market in discrete manufacturing, 2016 - 2027
7.6.2 Marketing automation market in discrete manufacturing, by region, 2016 - 2027
7.7 Government & Education
7.7.1 Marketing automation market in government & education, 2016 - 2027
7.7.2 Marketing automation market in government & education, by region, 2016 - 2027
7.8 Others
7.8.1 Marketing automation market in other end use, 2016 - 2027
7.8.2 Marketing automation market in other end use, by region, 2016 - 2027

Chapter 8 Marketing Automation Regional Outlook
8.1 Marketing Automation Market Share by Region, 2019 & 2027
8.2 North America
8.2.1 North America marketing automation market, 2016 - 2027
8.2.2 North America marketing automation market, by solution, 2016 - 2027
8.2.3 North America marketing automation market, by deployment, 2016 - 2027
8.2.4 North America marketing automation market, by enterprise size, 2016 - 2027
8.2.5 North America marketing automation market, by end use, 2016 - 2027
8.2.6 U.S.
8.2.6.1 U.S. marketing automation market, 2016 - 2027
8.2.6.2 U.S. marketing automation market, by solution, 2016 - 2027
8.2.6.3 U.S. marketing automation market, by deployment, 2016 - 2027
8.2.6.4 U.S. marketing automation market, by enterprise size, 2016 - 2027
8.2.6.5 U.S. marketing automation market, by end use, 2016 - 2027
8.2.7 Canada
8.2.7.1 Canada marketing automation market, 2016 - 2027
8.2.7.2 Canada marketing automation market, by solution, 2016 - 2027
8.2.7.3 Canada marketing automation market, by deployment, 2016 - 2027
8.2.7.4 Canada marketing automation market, by enterprise size, 2016 - 2027
8.2.7.5 Canada marketing automation market, by end use, 2016 - 2027
8.3 Europe
8.3.1 Europe marketing automation market, 2016 - 2027
8.3.2 Europe marketing automation market, by solution, 2016 - 2027
8.3.3 Europe marketing automation market, by deployment, 2016 - 2027
8.3.4 Europe marketing automation market, by enterprise size, 2016 - 2027
8.3.5 Europe marketing automation market, by end use, 2016 - 2027
8.3.6 U.K.
8.3.6.1 U.K. marketing automation market, 2016 - 2027
8.3.6.2 U.K. marketing automation market, by solution, 2016 - 2027
8.3.6.3 U.K. marketing automation market, by deployment, 2016 - 2027
8.3.6.4 U.K. marketing automation market, by enterprise size, 2016 - 2027
8.3.6.5 U.K. marketing automation market, by end use, 2016 - 2027
8.3.7 Germany
8.3.7.1 Germany marketing automation market, 2016 - 2027
8.3.7.2 Germany marketing automation market, by solution, 2016 - 2027
8.3.7.3 Germany marketing automation market, by deployment, 2016 - 2027
8.3.7.4 Germany marketing automation market, by enterprise size, 2016 - 2027
8.3.7.5 Germany marketing automation market, by end use, 2016 - 2027
8.4 Asia Pacific
8.4.1 Asia Pacific marketing automation market, 2016 - 2027
8.4.2 Asia Pacific marketing automation market, by solution, 2016 - 2027
8.4.3 Asia Pacific marketing automation market, by deployment, 2016 - 2027
8.4.4 Asia Pacific marketing automation market, by enterprise size, 2016 - 2027
8.4.5 Asia Pacific marketing automation market, by end use, 2016 - 2027
8.4.6 China
8.4.6.1 China marketing automation market, 2016 - 2027
8.4.6.2 China marketing automation market, by solution, 2016 - 2027
8.4.6.3 China marketing automation market, by deployment, 2016 - 2027
8.4.6.4 China marketing automation market, by enterprise size, 2016 - 2027
8.4.6.5 China marketing automation market, by end use, 2016 - 2027
8.4.7 Japan
8.4.7.1 Japan marketing automation market, 2016 - 2027
8.4.7.2 Japan marketing automation market, by solution, 2016 - 2027
8.4.7.3 Japan marketing automation market, by deployment, 2016 - 2027
8.4.7.4 Japan marketing automation market, by enterprise size, 2016 - 2027
8.4.7.5 Japan marketing automation market, by end use, 2016 - 2027
8.4.8 India
8.4.8.1 India marketing automation market, 2016 - 2027
8.4.8.2 India marketing automation market, by solution, 2016 - 2027
8.4.8.3 India marketing automation market, by deployment, 2016 - 2027
8.4.8.4 India marketing automation market, by enterprise size, 2016 - 2027
8.4.8.5 India marketing automation market, by end use, 2016 - 2027
8.5 Latin America
8.5.1 Latin America marketing automation market, 2016 - 2027
8.5.2 Latin America marketing automation market, by solution, 2016 - 2027
8.5.3 Latin America marketing automation market, by deployment, 2016 - 2027
8.5.4 Latin America marketing automation market, by enterprise size, 2016 - 2027
8.5.5 Latin America marketing automation market, by end use, 2016 - 2027
8.5.6 Brazil
8.5.6.1 Brazil marketing automation market, 2016 - 2027
8.5.6.2 Brazil marketing automation market, by solution, 2016 - 2027
8.5.6.3 Brazil marketing automation market, by deployment, 2016 - 2027
8.5.6.4 Brazil marketing automation market, by enterprise size, 2016 - 2027
8.5.6.5 Brazil marketing automation market, by end use, 2016 - 2027
8.6 MEA
8.6.1 MEA marketing automation market, 2016 - 2027
8.6.2 MEA marketing automation market, by solution, 2016 - 2027
8.6.3 MEA marketing automation market, by deployment, 2016 - 2027
8.6.4 MEA marketing automation market, by enterprise size, 2016 - 2027
8.6.5 MEA marketing automation market, by end use, 2016 - 2027

Chapter 9 Competitive Landscape
9.1 Act-On Software, Inc.
9.1.1 Company overview
9.1.2 Financial performance
9.1.3 Product benchmarking
9.1.4 Strategic initiatives
9.2 Adobe systems Inc.
9.2.1 Company overview
9.2.2 Financial performance
9.2.3 Product benchmarking
9.2.4 Strategic initiatives
9.3 Cognizant
9.3.1 Company overview
9.3.2 Financial performance
9.3.3 Product benchmarking
9.3.4 Strategic initiatives
9.4 HubSpot, Inc.
9.4.1 Company overview
9.4.2 Financial performance
9.4.3 Product benchmarking
9.4.4 Strategic initiatives
9.5 IBM Corporation.
9.5.1 Company overview
9.5.2 Financial performance
9.5.3 Product benchmarking
9.5.4 Strategic initiatives
9.6 Infusionsoft
9.6.1 Company overview
9.6.2 Financial performance
9.6.3 Product benchmarking
9.6.4 Strategic initiatives
9.7 Marketo, Inc
9.7.1 Company overview
9.7.2 Financial performance
9.7.3 Product benchmarking
9.7.4 Strategic initiatives
9.8 Oracle Corporation.
9.8.1 Company overview
9.8.2 Financial performance
9.8.3 Product benchmarking
9.8.4 Strategic initiatives
9.9 Salesforce.com
9.9.1 Company overview
9.9.2 Financial performance
9.9.3 Product benchmarking
9.9.4 Strategic initiatives
9.10 Teradata Corporation
9.10.1 Company overview
9.10.2 Financial performance
9.10.3 Product benchmarking
9.10.4 Strategic initiatives
9.11 Other Key Players

Note: Product cover images may vary from those shown
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  • Act-On Software, Inc.
  • Adobe systems Inc.
  • Cognizant
  • HubSpot, Inc.
  • IBM Corporation.
  • Infusionsoft
  • Marketo, Inc
  • Oracle Corporation.
  • Salesforce.com
  • Teradata Corporation
Note: Product cover images may vary from those shown
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