The lawn mower market is projected to reach USD 36.33 billion by 2032, from USD 23.97 billion in 2025, at a CAGR of 6.1%. Due to the increasing demand for efficient and low-maintenance lawn care solutions, the lawn mower market is growing rapidly across North America and Latin America. In the US and Canada, high-energy-density Li-ion and LFP batteries, combined with brushless motors, enable longer runtime and higher reliability, supporting residential lawns and commercial landscaping fleets. Autonomous mowers, equipped with AI navigation and multi-sensor systems, are gaining traction in urban and suburban areas where precision cutting and adaptive terrain management are critical.Developments and Growing Popularity of Electric and Robotic Mowers to Drive Demand
Advanced blade geometries, mulching systems, and variable-speed drives improve cutting efficiency while reducing energy use, particularly in regions with large property sizes or commercial landscapes, such as golf courses in Mexico and Brazil. Cloud-based diagnostics and fleet management platforms allow predictive maintenance and optimized battery utilization, lowering the total cost of ownership for commercial operators and driving adoption in regions with high operational demands. Modular, upgradable platforms with accessory ecosystems facilitate scalability and technology integration, further strengthening market expansion across these key regions.
Walk-behind lawn mowers are projected to be the largest market during the forecast period.
The walk-behind type leads to the global market demand for lawn mowers in terms of volume due to their affordability, maneuverability, versatile nature, and suitability for small to medium-sized lawn sizes. The comparatively lower upfront cost with simpler maintenance, gasoline & electrical options availability, and ease of storage make this mower type highly effective for residential & small commercial sectors. The noticeable improvement in the battery-powered walk-behind mowers improves with longer run times and lighter batteries; the electric models are increasingly attractive at an affordable price bracket. Moreover, features like self-propelled drives, adjustable cutting heights, and quieter operation add to their usability in tighter yards and noise-sensitive neighborhoods.These walk-behind lawn mowers are primarily purchased, contributing to the maximum end-user segment for regular backyard & garden maintenance. On the other hand, small landscaping businesses and municipal authorities use heavy-duty walk-behinds for sidewalks, small parks, etc. The gasoline-powered walk-behinds deliver better performance in more challenging terrain and longer continuous operation, while electric models gain where emissions, noise, and environmental regulation matter. Hence, walk-behind lawn mowers continue to be in the leading position as they hit a sweet spot of cost vs. capability, mainly for residential users.
Robotic lawn mowers are projected to show the largest share during the forecast period.
The robotic lawn mower segment shows the strongest growth momentum within the electric mower industry, supported by advancements in autonomous navigation, sensor fusion, and AI-based control systems. Boundary-free navigation platforms that use RTK positioning, computer vision, and LiDAR-based mapping have eliminated the installation complexity of perimeter wires and are significantly improving adoption rates. Improvements in battery management are also critical, as lithium-ion and LFP systems now support higher charge-discharge efficiency, faster charging, and longer operational cycles, reducing downtime and extending overall service life.In urban and suburban deployments, regulatory compliance with noise and emission limits is accelerating adoption. IoT-enabled fleet management and predictive maintenance features are beginning to drive uptake in semi-professional landscaping. Manufacturers such as Segway-Ninebot and Ecovacs are scaling production with modular architectures that support multi-zone mapping, over-the-air software updates, and smart home integration. This positions robotic mowers as connected and upgradable platforms within the broader residential energy and automation ecosystem.
Europe is estimated to be one of the prominent markets during the forecast period.
Europe is estimated to be one of the largest lawn mower markets under the review period. The growth of the European lawn mower market is driven by high homeownership and the widespread presence of private and commercial green spaces, creating steady demand for efficient lawn maintenance solutions. The adoption of electric and battery-powered mowers is increasing, and environmental regulations and consumer preference for low-emission equipment support this.Technological improvements, including AI-enabled robotic mowers, autonomous navigation, and high-performance batteries, enhance efficiency and reduce labor requirements. The rise of compact urban gardens and landscaped commercial properties is further driving demand for precise, automated, and low-maintenance lawn care solutions. The market is becoming increasingly technology-driven, environmentally focused, and aligned with evolving operational and regulatory needs. Leading European lawn mower manufacturers include Husqvarna, which is recognized for its high-quality robotic and traditional mowers; Bosch, known for innovative electric and battery-powered solutions; Stihl, offering durable and reliable residential and commercial equipment; Honda, providing a wide range of petrol and electric models with advanced features; and Makita, specializing in cordless and battery-operated mowers that combine efficiency with ease of use.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
- By Company Type: OEMs - 40%, Tier 1 & Tier 2 - 40%, and Others - 20%
- By Designation: CXOs - 35%, Managers - 25%, and Executives - 40%
- By Region: Americas - 30%, Europe - 20%, and Asia Oceania - 50%
Research Coverage
The market study covers the lawn mower market by type (riding lawn mower, walk-behind lawn mower, robotic lawn mower), autonomy (autonomous lawn mower, non-autonomous lawn mower), propulsion (electric lawn mower, internal combustion engine lawn mowers), end-user (residential, commercial), hardware (ultrasonic sensors, lift sensors, tilt sensors, motors, microcontrollers, batteries), lawn size (small lawn size, medium lawn size, large lawn size), distribution channel, and region (Americas, Europe, Asia Oceania). It also covers the competitive landscape and company profiles of the major players in the lawn mower market.Key Benefits of Purchasing this Report
The study offers a detailed competitive analysis of the key players in the market, including their company profiles, important insights into product and business offerings, recent developments, and main market strategies. The report will assist market leaders and new entrants with estimates of revenue figures for the overall lawn mower market and its subsegments. It helps stakeholders understand the competitive landscape and gain additional insights to better position their businesses and develop effective go-to-market strategies. Additionally, the report provides information on key market drivers, restraints, challenges, and opportunities, helping stakeholders keep track of market dynamics.The report provides insights into the following points:
- Analysis of key drivers (increase in demand for lawn mowers in residential and commercial purpose, increase in demand for eco-friendly (battery) mowers, smart city integration & commercial landscaping uptake), restraints (high cost of lawn mowers, competition from artificial/synthetic grass), opportunities [Robotic Lawn Car-as-a-Service (RaaS)], and challenges (seasonal dependency of lawn mowers, technological gap between key players and smaller players) influencing the growth of the lawn mower market
- Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the lawn mower market
- Market Development: Comprehensive information about lucrative markets - the report analyses the lawn mowers across various regions
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the lawn mower market
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Deere & Company (US), Husqvarna AB (Sweden), Stanley Black & Decker, Inc. (US), The Toro Company (US), Kubota Corporation (Japan), in the lawn mower market
Table of Contents
1 Introduction
2 Research Methodology
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Lawn Mower Market, by Type
8 Lawn Mower Market, by Propulsion
9 Lawn Mower Market, by Autonomy
10 Lawn Mower Market, by Lawn Size
11 Lawn Mower Market, by End-user
12 Robotic Lawn Mower Hardware Market, by Component
13 Robotic Lawn Mower Software Market, by Region
14 Lawn Mower Market, by Distribution Channel
15 Lawn Mower Market, by Region
16 Competitive Landscape
17 Company Profiles
18 Analyst's Recommendations
19 Appendix
List of Tables
List of Figures
Companies Mentioned
The key companies profiled in this Lawn Mower market report include:- Deere & Company
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Kubota Corporation
- The Toro Company
- Honda Motor Co. Ltd.
- Yamabiko Corporation
- Robert Bosch GmbH
- Stihl Incorporated
- Ariens Co
- Irobot Corporation
- Greenworks North America LLC
- Ego Power+
- American Lawn Mower Co.
- Briggs & Stratton, LLC
- Bad Boy Mowers
- Lastec LLC
- Textron Specialized Vehicles
- Al-Ko Geräte GmbH
- Stiga S.P.A
- Mamibot Manufacturing USA Inc.
- Zucchetti Centro Sistemi S.P.A
- Techtronic Industries Co. Ltd.
- Graze Robotics
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 305 |
| Published | October 2025 |
| Forecast Period | 2025 - 2032 |
| Estimated Market Value ( USD | $ 23.97 Billion |
| Forecasted Market Value ( USD | $ 36.33 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |
