The Licensing Letter Royalty Trends Report 2017

  • ID: 3345004
  • Report
  • Region: Global
  • Plain Language Media LLP
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All-New 2017 Edition Available Now!

The Licensing Letter Royalty Trends Report gives you an extensive look at trends for royalty rates, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them.

In addition to current royalty rates, you’ll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand among others so you can benchmark your deals against industry norms.

With your copy of the Royalty Trends Report you’ll also have royalty rates broken out for 16 key product categories and 9 subcategories, from Apparel and Accessories to Toys/Games and Food/Beverages, including ranges that will help you maximize the return from your licensing agreements.

Plus, make sure your new licensing agreements are competitive by learning the secrets behind the most creative royalty/guarantee/advance-based deal points.

The 2017 Licensing Letter Royalty Trends Report gives you 39 charts, tables and graphs filled with data you’ll use to formulate realistic and fair intellectual property licensing agreements that foster genuine partnerships between licensors and manufacturers.

Note: Product cover images may vary from those shown
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Introduction

  • Royalties Trends by Property Type
  • Royalty Trends by Product Category

Part I: Royalties, Advances and Guarantees - The Basics

  • Royalties, Guarantees & Advances: Understanding the Core of Licensing Agreements
  • Average Royalty by Property Type, 2016
  • Average Royalty by Product Category, 2016
  • Factors Affecting Royalty Rates and Guarantees
  • Variations
  • Average Length of New Licensing Agreements, 2016
  • Allowable Deductions
  • Advertising Adjustments and Marketing Funds
  • Average Contribution to Central Marketing Fund, 2016
  • Average Required Commitment to Licensee Advertising, as a Percentage of Net or Wholesale Sales, 2016
  • Royalties Applied to the Retail Price
  • Direct-To-Retail (DTR)
  • F.O.B. Pricing
  • Split or Combination Royalties
  • Bundling and Cross-Collateralization
  • Summary

Part II: Assessing Royalty Trendlines - Stability as New Deals Reflect Fresh Guarantee, Advance Strategies

  • Property Types and Product Categories
  • Royalty Ranges
  • Average Royalty by Property Type, 2007-2016
  • Average Royalty by Product Category, 2007-2016
  • Value of 10-Year Trendlines
  • Retail Consolidation
  • Property Overload
  • Add-Ons
  • Linking Royalties to Sales Benchmarks
  • Guarantees

Part III: Royalty Rates by Property Type

  • 10-Year Average of Reported Royalties, by Property Type, 2007-2016
  • Royalty Profile for Art-Based Licensed Merchandise
  • Royalty Profile for Celebrity-Based Licensed Merchandise
  • Royalty Profile for Collegiate-Based Licensed Merchandise
  • Royalty Profile for Entertainment/Character-Based Licensed Merchandise
  • Royalty Profile for Estate-Based Licensed Merchandise
  • Royalty Profile for Fashion-Based Licensed Merchandise
  • Royalty Profile for Music-Based Licensed Merchandise
  • Royalty Profile for Non-Profit-Based Licensed Merchandise
  • Royalty Profile for Print Publishing-Based Licensed Merchandise
  • Royalty Profile for Sports-Based Licensed Merchandise
  • Royalty Profile for Trademark/Brand-Based Licensed Merchandise
  • Royalty Profile for Traditional Toys/Games-Based Licensed Merchandise
  • Royalty Profile for Video Games/Interactive/Online-Based Licensed Merchandise

Part IV: Royalty Rates by Product Category

  • 10-Year Average of Royalties, by Product Category, 2007-2016
  • Royalty Profile for Licensed Accessories
  • Royalty Profile for Licensed Apparel
  • Royalty Profile for Licensed Consumer Electronics
  • Royalty Profile for Licensed Domestics
  • Royalty Profile for Licensed Food/Beverages
  • Royalty Profile for Licensed Footwear
  • Royalty Profile for Licensed Furniture/Home Furnishings
  • Royalty Profile for Licensed Gifts/Novelties
  • Royalty Profile for Licensed Health and Beauty Products
  • Royalty Profile for Licensed Housewares
  • Royalty Profile for Licensed Infant Products
  • Royalty Profile for Licensed Publishing
  • Royalty Profile for Licensed Sporting Goods
  • Royalty Profile for Licensed Stationery/Paper Products
  • Royalty Profile for Licensed Toys/Games
  • Royalty Profile for Licensed Video Games/Software

Appendix: the Licensing Letter Guide to Property Types & Product Categories

  • Property Types
  • Product Categories
  • About the Licensing Letter
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