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Original Equipment Manufacturer (OEM) Strategies for Driver Monitoring Systems in Europe

  • ID: 3446688
  • Report
  • September 2015
  • Region: Europe
  • 63 pages
  • Frost & Sullivan

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Behavior-Based Systems to Remain Strong Until 2021 Despite Advanced Functionality of Inward-Facing Camera-Based Systems

FEATURED COMPANIES

  • Audi
  • BMW
  • Bosch
  • Continental
  • Denso
  • Ford

Driver Monitoring Systems (DMS) analyze driver behavior, detect behavior patterns for micro-sleep, and issue appropriate warnings to alert and refocus the driver’s attention back to the road, thus working to reduce drowsiness-related crashes. DMS functions are achieved using data processed from the steering angle sensor, the sensors on the steering wheel, and a mono camera with lane assist. However, the industry is expected to move from using traditional sensors to camera-based systems. Several OEMs have realized the potential of systems which not only support additional DMS functionalities, but also act as a human machine interface and enhance the driver experience.

Driver Monitoring Systems—Implications

Most OEMs want to maximize the number of functions that can be performed using inexpensive sensors before adopting inward-facing cameras for driver-focused functions.

DMS Market: System Implications, Europe, 2014–2021

Technology and Architecture: Driver behavior is computed using data captured by steering angle sensors, sensors on the steering wheel, or mono cameras that are controlled by stand-alone Electronic Control Units (ECUs) or a steering ECU.

Functions: As of 2014, Driver Monitoring Systems (DMS) can perform up to three functions with minimal additions of hardware and software, whereas the inclusion of additional dedicated hardware, (such as cameras) will be profitable only if four or more functions are deployed.

Volumes: The top five Original Equipment Manufacturers (OEMs) in Europe will lead the way in the volume of passenger vehicles enabled with driver monitoring systems.

Market Outlook: Three German Luxury OEMs are forerunners in the introduction of stereo-camera-based DMS before 2020 in Europe. However, another key German OEM is working to achieve a cost-effective solution with mono-camera-based systems post 2020.

Supplier Base: Only a few suppliers in the market possess a strong DMS portfolio. Key Tier-I suppliers are working together with OEMs and Tier-II providers towards developing a range of both vision-and behavior-based sensors.

Research Scope

  • Base Year: 2014
  • Study Period: 2014-2021
  • Forecast Period: 2015-2021
  • Vehicle Type: Passenger Vehicles
  • Geographical Scope: Europe

Summary of Technological Trends

1. OEMs have specific system architectural preferences for DMS; it can be integrated with the steering ECU or have an ECU of its own. Traditional steering angle sensors can be integrated with steering ECUs, while sensors on the steering wheel and cameras still require a stand-alone
ECU.

2. OEMs can choose between mono cameras and stereo cameras. Stereo cameras can harbor more functions related to driver gestures and eye monitoring, but the downside is their high costs.

3. Driver identification, hands-on-steering detection, gesture recognition, and most importantly drowsiness detection are few of the major DMS functions available. To add to the existing features within DMS, suppliers are trying to bring in advanced features such as mood detection
and driver health monitoring.

4. To facilitate driver monitoring functions (other than the few basic features available), additional hardware such as a stereo or mono camera (either road-facing with lane-assist functionalities or driver-facing) and sensors on the steering wheel along with other devices and sensors would
become a necessity.

Key Questions This Study Will Answer
- What are the hardware options available to achieve driver monitoring functions? What are the OEM preferences by 2021?
- What are the possibilities of sensor integration with a subordinate ECU?
- What are the available functions in driver monitoring systems? What DMS features are expected to be incorporated in the future generation of passenger vehicles?
- Which are the top OEMs in Europe that are offering or planning to offer DMS in their vehicle lines? Which OEMs have plans to incorporate stereo camera-based systems?
- Which are the top Tier-I suppliers with a sturdy portfolio supporting DMS functions?

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Audi
  • BMW
  • Bosch
  • Continental
  • Denso
  • Ford

1. Executive Summary

  • Driver Monitoring Systems—Implications
  • Comparative Analysis—Key OEMs’ Strategies with Vision-based DMS
  • Market Competitors—Key Success Factors
  • Summary of Technological Trends
  • Executive Summary—Associated Multimedia

2. Research Scope

  • Key Questions This Study Will Answer
  • Key Participant Groups Compared in This Study

3. Key Definitions and Market Overview

  • System Classification and Definition
  • Legislative Overview for Driver Monitoring Systems
  • Levels of On-Road Vehicle Automation
  • Evolution of DMS from Safety to Human Machine Interface (HMI)
  • Comparative Analysis of DMS Functions and Technology Preferences
  • DMS—Key Functions Matrix
  • DMS—Additional Functions Possible

4. Drivers and Restraints

  • Unit Shipment Forecast by Technology—Leading OEMs
  • Unit Shipment Forecast by Functions—Leading OEMS
  • Driver Monitoring Systems—OEM Preference of Technology
  • Driver Monitoring Systems—OEM Preference of Functionality
  • Feasibility Analysis of Selected Technologies

5. Forecast and Trends

  • Unit Shipment Forecast by Technology—Leading OEMs
  • Unit Shipment Forecast by Functions—Leading OEMS
  • Driver Monitoring Systems—OEM Preference of Technology
  • Driver Monitoring Systems—OEM Preference of Functionality
  • Feasibility Analysis of Selected Technologies

6. Architectural Overview of Major OEMs with ADAS Strategies

  • Unit Shipment Forecast by Technology—Leading OEMs
  • Unit Shipment Forecast by Functions—Leading OEMS
  • Driver Monitoring Systems—OEM Preference of Technology
  • Driver Monitoring Systems—OEM Preference of Functionality
  • Feasibility Analysis of Selected Technologies

7. Other OEM Strategies with DMS-Outlines

  • DMS Strategies of Other OEMs

8. Major Supplier Base—DMS Roadmap and Key OEM Partnerships

  • Bosch—Focus on Driver Monitoring System
  • Bosch’s Schematic for Integrating DMS with ADAS and Automated Driving
  • Bosch—DMS Roadmap
  • Continental—Driver Monitoring System
  • Continental—DMS Roadmap
  • Case Study—Denso Driver Monitoring System
  • Other Tier-I Suppliers Considering DMS

9. Conclusion and Key Findings

  • Key Conclusions and Future Outlook
  • The Last Word—3 Big Predictions
  • Legal Disclaimer

10. Appendix

  • Market Engineering Methodology
Note: Product cover images may vary from those shown
  • Audi
  • BMW
  • Bosch
  • Continental
  • Denso
  • Ford
  • Mercedes-Benz
  • Volkswagen
Note: Product cover images may vary from those shown
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