Global Mobile Advertising Market 2018-2022 - Product Image

Global Mobile Advertising Market 2018-2022

  • ID: 4721360
  • Report
  • Region: Global
  • 101 pages
  • TechNavio
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FEATURED COMPANIES

  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon
  • MORE
Rapid growth of programmatic advertising is expected to drive growth in the market. Programmatic advertising eliminates the need for middlemen, and thus has proven to be a beneficial tool for businesses. It offers to a wide range of benefits to advertisers. The analysts have predicted that the mobile advertising market will register a CAGR of almost 13% by 2022.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are associated with mobile advertisement is one of the major challenges of the global mobile advertising market.

For the detailed list of factors that will drive and challenge the growth of the mobile advertising market during the 2018-2022, view this report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Alphabet and Facebook, the competitive environment is quite intense. Factors such as the growth in in-app advertising and the rapid growth of programmatic advertising, will provide considerable growth opportunities to mobile advertising manufactures. Alphabet, Facebook, InMobi, matomy, Verizon are some of the major companies covered in this report.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY TYPE
  • Segmentation by type
  • Comparison by type
  • Display - Market size and forecast 2017-2022
  • Search - Market size and forecast 2017-2022
  • SMS - Market size and forecast 2017-2022
  • Market opportunity by type
PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Rapid growth of programmatic advertising
  • Incorporation of AR in advertising
  • Increasing utilization of VR videos
PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive landscape
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global ad spending market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global mobile advertising market - Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global mobile advertising market - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Global mobile advertising market by type - Market share 2017-2022 (%)
Exhibit 19: Comparison by type
Exhibit 20: Display - Market size and forecast 2017-2022 ($ bn)
Exhibit 21: Display - Year-over-year growth 2018-2022 (%)
Exhibit 22: Search - Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Search - Year-over-year growth 2018-2022 (%)
Exhibit 24: SMS - Market size and forecast 2017-2022 ($ bn)
Exhibit 25: SMS - Year-over-year growth 2018-2022 (%)
Exhibit 26: Market opportunity by type
Exhibit 27: Customer landscape
Exhibit 28: Global mobile advertising market by geography - Market share 2017-2022 (%)
Exhibit 29: Regional comparison
Exhibit 30: Americas - Market size and forecast 2017-2022 ($ bn)
Exhibit 31: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ bn)
Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 34: APAC - Market size and forecast 2017-2022 ($ bn)
Exhibit 35: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 36: Key leading countries
Exhibit 37: Market opportunity
Exhibit 38: Vendor landscape
Exhibit 39: Landscape disruption
Exhibit 40: Vendors covered
Exhibit 41: Vendor classification
Exhibit 42: Market positioning of vendors
Exhibit 43: Alphabet: An overview
Exhibit 44: Alphabet - Business segments
Exhibit 45: Alphabet - Organizational developments
Exhibit 46: Alphabet - Geographic focus
Exhibit 47: Alphabet - Segment focus
Exhibit 48: Alphabet - Key offerings
Exhibit 49: Facebook: An overview
Exhibit 50: Facebook - Business segments
Exhibit 51: Facebook - Organizational developments
Exhibit 52: Facebook - Geographic focus
Exhibit 53: Facebook - Key offerings
Exhibit 54: InMobi: An overview
Exhibit 55: InMobi - Organizational developments
Exhibit 56: InMobi - Key offerings
Exhibit 57: matomy: An overview
Exhibit 58: matomy - Business segments
Exhibit 59: matomy - Organizational developments
Exhibit 60: matomy - Geographic focus
Exhibit 61: matomy - Key offerings
Exhibit 62: Verizon: An overview
Exhibit 63: Verizon - Business segments
Exhibit 64: Verizon - Organizational developments
Exhibit 65: Verizon - Segment focus
Exhibit 66: Verizon - Key offerings
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon
  • MORE
Global Mobile Advertising Market 2019-2023

The analyst recognizes the following companies as the key players in the global mobile advertising market: Alphabet, Facebook, InMobi, matomy, Verizon.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the rapid growth of programmatic advertising.”

According to the report, one of the major drivers for this market is the growth in in-app advertising.

Further, the report states that one of the major factors hindering the growth of this market is the rising privacy and security concerns.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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