Frozen Yogurt Market in the US 2017-2021

New Report Released: – Frozen Yogurt Market in the US 2017-2021

The author of the report recognizes the following companies as the key players in the frozen yogurt market in the US: Kahala Franchising, menchie's, TCBY.com, and Yogurtland Franchising.

Other Prominent Vendors in the market are: 16 HANDLES, BRIX Holdings, COOLICIOUS HEALTHY REFRESHMENT, Frosty Boy Australia, FroyoWorld, Fuzzy Peach Frozen Yogurt, General Mills, Kemps, Sweet CeCe's, sweetFrog Premium Frozen Yogurt, and Yobe.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is product line extensions around frozen yogurt. To tap the growing demand in the market, frozen yogurt manufacturers are coming up with new product lines and extending the existing ones. The extension of frozen yogurt product lines will help the manufacturers to attract new consumers as well as retain the existing consumers. It will help the manufacturers to reduce the cost of production and at the same time utilize the existing expertise.”

According to the report, one of the major drivers for this market is emergence of frozen yogurt as a natural and healthy dessert. Consumers consume frozen yogurt as a natural refreshment, and it is gaining popularity among women, young adults, and other groups, who are looking for healthy desserts. Frozen yogurt is consumed as a low-fat meal that is tasty as well as nutritious. Frozen yogurt is mainly based on milk and contains ingredients like granola, fruits, and nuts. It has high nutritional value as it contains probiotics, antioxidants, minerals, fibers, proteins, vitamins, and calcium. These ingredients are crucial for the immune system and digestion. Consumers consume frozen yogurt mainly because of the indulgence factor and its low-fat content. Therefore, health conscious consumers are more inclined towards frozen yogurt. Frozen yogurt contains less saturated fat than ice cream of the same weight and flavor.

Further, the report states that one of the major factors hindering the growth of this market is increased competition from substitute products. Consumers purchase frozen yogurt products mainly because of the indulgence factor and the health benefits associated with these products. However, food manufacturers are currently producing various other products that also offer indulgence and health benefits. These products act as substitutes for frozen yogurt products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.