Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023

  • ID: 4621817
  • Report
  • Region: Global
  • 188 Pages
  • Markets and Markets
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The Author Expects the Global Customer Data Platform Market Size to Grow from USD 903.7 Million in 2018 to USD 3,265.4 Million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% During the Forecast Period.

FEATURED COMPANIES

  • ActionIQ
  • Ascent360
  • Fospha
  • NGDATA
  • Salesforce
  • SessionM
  • MORE

“The global customer data platform market to grow at a CAGR of 29.3% during the forecast period”

The Author expects the global customer data platform market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period. Major growth drivers for the market include increasing demand for omni-channel experience and actionable insights by marketers, focus on effective tracking of customers to understand their behavior for target marketing activities, and increasing pressure on CMOs to deliver personalized customer experience. However, the lack of tools to integrate online and offline customer data in real-time and requirement of huge infrastructure or scalable solutions for collection and storage of large volumes of customer data may restrain the market growth.

“Customer engagement and retention segment to grow at the highest CAGR during the forecast period”

In the customer data platform market by application, the customer engagement and retention application segment is expected grow at the highest CAGR during the forecast period. Major growth drivers for the segment include the marketers’ preference for customer data platform for customer treatments, such as personalized messages, real-time interactions, content recommendations, and customer journey orchestration helping to enhance customer loyalty and their organizations’ ROI.

“APAC to grow at the highest CAGR during the forecast period”

Among regions, APAC is expected to grow at the highest CAGR in the global customer data platform market during the forecast period. Many private vendors in the region offer CDP solutions and services for data assembly, analytics, and customer engagements. The analytics applications include customer segmentation, machine learning, predictive modeling, revenue attribution, and customer journey mapping.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the global customer data platform market.

  • By Company Type: Tier I: 12%, Tier II: 48%, and Tier III: 40%
  • By Designation: C-Level: 26%, Director Level: 42%, and Others: 32%
  • By Region: North America: 42%, EMEA: 20%, and APAC: 38%

Research Coverage

The report segments the global customer data platform market by type, application, component, enterprise size, delivery mode, vertical and region. The market by type includes access, analytics, and engagement. The application segment includes marketing data segmentation, personalized recommendation, predictive analytics, campaign management, customer engagement and retention, security management, and other applications. The component segment covers solution and services. The customer data platform market by enterprise size has Small and Medium-sized Enterprises (SMEs) and large enterprises segments. The market by delivery mode has the cloud and on-premises categories. The vertical segment of the customer data platform includes retail and eCommerce, IT and telecommunications, travel and hospitality, BFSI, media and entertainment, automobile, healthcare and life sciences, and others. The report covers the customer data platform market in 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the global customer data platform market in the following ways:

  • The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
  • The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
  • The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.
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FEATURED COMPANIES

  • ActionIQ
  • Ascent360
  • Fospha
  • NGDATA
  • Salesforce
  • SessionM
  • MORE

1 Introduction

2 Research Methodology

3 Executive Summary

3.1 Attractive Opportunities in the Market
3.2 Top 3 Verticals
3.3 Top 3 Applications and Regions
3.4 Global Customer Data Platform Market, By Region
3.5 Market By Delivery Mode
3.6 Market By Region
3.7 Market Investment Scenario

4 Market Overview and Industry Trends

4.1 Introduction
4.2 Market Dynamics
       4.2.1 Drivers
                4.2.1.1 Demand for Omni-channel Experience and Actionable Insights By Marketers
                4.2.1.2 Effective Tracking of Customers to Understand Their Behavior for Targeted Marketing Activities
                4.2.1.3 Increasing Pressure on CMOs to Deliver Personalized Customer Experience is Leading to High Demand for Real-Time Data Availability
       4.2.2 Restraints
                4.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
       4.2.3 Opportunities
                4.2.3.1 Increasing Investment and Funding in CDP Start-ups
       4.2.4 Challenges
                4.2.4.1 Requirement of Huge Infrastructure and Scalable Solutions for Collecting and Storing Large Volumes of Customer Data
                4.2.4.2 Lack of Tools to Integrate Online and Offline Customer Data in Real Time
4.3 Use Cases
       4.3.1 Introduction
       4.3.2 Use Case: Scenario 1
       4.3.3 Use Case: Scenario 2
       4.3.4 Use Case: Scenario 3
       4.3.5 Use Case: Scenario 4
       4.3.6 Use Case: Scenario 5
       4.3.7 Use Case: Scenario 6
4.4 Regulatory Implications
       4.4.1 Introduction
       4.4.2 General Data Protection Regulation (GDPR)
       4.4.3 Can–Spam
       4.4.4 ePrivacy Directive (EPR)
       4.4.5 Governance, Risk, and Compliance (GRC)
       4.4.6 SOC 2 Type 2 Compliance
4.5 Customer Data Platform: Value Chain Analysis
       4.5.1 Data Collection
       4.5.2 Profile Unification
       4.5.3 Segmentation
       4.5.4 Activation

5 Customer Data Platform Market, By Type

5.1 Introduction
5.2 Access
5.3 Analytics
5.4 Engagement

6 Market, By Application

6.1 Introduction
6.2 Marketing Data Segmentation
6.3 Personalized Recommendation
6.4 Predictive Analytics
6.5 Campaign Management
6.6 Customer Engagement and Retention
6.7 Security Management
6.8 Others

7 Customer Data Platform Market, By Component

7.1 Introduction
7.2 Solutions
       7.2.1 Software Tools
       7.2.2 Platforms
7.3 Services
       7.3.1 Consulting Services
       7.3.2 Support and Maintenance Services

8 Market, By Delivery Mode

8.1 Introduction
8.2 Cloud
8.3 On-Premises

9 Market, By Enterprise Size

9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 Customer Data Platform Market, By Vertical

10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Retail and Ecommerce
10.4 Media and Entertainment
10.5 IT and Telecommunication
10.6 Travel and Hospitality
10.7 Energy and Utilities
10.8 Automobile
10.9 Healthcare and Life Sciences
10.10 Others

11 Customer Data Platform Market, By Region

11.1 Introduction
11.2 North America
        11.2.1 United States
        11.2.2 Canada
11.3 Europe
        11.3.1 United Kingdom
        11.3.2 Netherlands
        11.3.3 France
        11.3.4 Rest of Europe
11.4 Asia Pacific
        11.4.1 Australia
        11.4.2 Japan
        11.4.3 India
        11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
        11.5.1 Middle East
        11.5.2 Africa
11.6 Latin America
        11.6.1 Brazil
        11.6.2 Mexico
        11.6.3 Rest of Latin America

12 Competitive Landscape

12.1 Introduction
12.2 Top Players in the Market
12.3 Competitive Scenario
        12.3.1 New Product Launches and Product Enhancements
        12.3.2 Partnerships and Agreements
        12.3.3 Acquisitions

13 Company Profiles

13.1 Introduction
13.2 Oracle
13.3 SAP
13.4 Salesforce
13.5 Adobe
13.6 Nice
13.7 SAS Institute
13.8 Tealium
13.9 Segment
13.10 Zaius
13.11 AgilOne
13.12 ActionIQ
13.13 BlueConic
13.14 Ascent360
13.15 Evergage
13.16 Lytics
13.17 mParticle
13.18 NGDATA
13.19 IgnitionOne
13.20 Signal
13.21 Usermind
13.22 Amperity
13.23 Reltio
13.24 Ensighten
13.25 Fospha
13.26 SessionM

14 Appendix

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Customer Data Platform Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 3 Funding Raised By Major CDP Vendors Till June 2018
Table 4 Major Customer Data Platform Providers, By Type
Table 5 Customer Data Platform Market Size, By Type, 2016–2023 (USD Million)
Table 6 Access: Market Size, By Region, 2016–2023 (USD Million)
Table 7 Analytics: Market Size, By Region, 2016–2023 (USD Million)
Table 8 Engagement: Market Size, By Region, 2016–2023 (USD Million)
Table 9 Customer Data Platform Market Size, By Application, 2016–2023 (USD Million)
Table 10 Marketing Data Segmentation: Market Size, By Region, 2016–2023 (USD Million)
Table 11 Personalized Recommendation: Market Size, By Region, 2016–2023 (USD Million)
Table 12 Predictive Analytics: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Campaign Management: Market Size, By Region, 2016–2023 (USD Million)
Table 14 Customer Engagement and Retention: Market Size, By Region, 2016–2023 (USD Million)
Table 15 Security Management: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 17 Customer Data Platform Market Size, By Component, 2016–2023 (USD Million)
Table 18 Solutions: Market Size, By Type, 2016–2023 (USD Million)
Table 19 Software Tools Market Size, By Region, 2016–2023 (USD Million)
Table 20 Platforms Market Size, By Region, 2016–2023 (USD Million)
Table 21 Services: Market Size, By Type, 2016–2023 (USD Million)
Table 22 Consulting Services Market Size, By Region, 2016–2023 (USD Million)
Table 23 Support and Maintenance Services Market Size, By Region, 2016–2023 (USD Million)
Table 24 Customer Data Platform Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 25 Cloud: Market Size, By Region, 2016–2023 (USD Million)
Table 26 On-Premises: Market Size, By Region, 2016–2023 (USD Million)
Table 27 Customer Data Platform Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 28 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 29 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 30 Customer Data Platform Market Size, By Vertical, 2016–2023 (USD Million)
Table 31 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 32 Retail and Ecommerce: Market Size, By Region, 2016–2023 (USD Million)
Table 33 Major Retailers Across the Globe
Table 34 Media and Entertainment: Market Size, By Region, 2016–2023 (USD Million)
Table 35 IT and Telecommunication: Market Size, By Region, 2016–2023 (USD Million)
Table 36 Travel and Hospitality: Market Size, By Region, 2016–2023 (USD Million)
Table 37 Energy and Utilities: Market Size, By Region, 2016–2023 (USD Million)
Table 38 Automobile: Market Size, By Region, 2016–2023 (USD Million)
Table 39 Healthcare and Life Sciences: Market Size, By Region, 2016–2023 (USD Million)
Table 40 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 41 Customer Data Platform Market Size, By Region, 2016–2023 (USD Million)
Table 42 Smartphone Users in North America, 2018–2023 (Million)
Table 43 North America: Customer Data Platform Market Size, By Country, 2016–2023 (USD Million)
Table 44 North America: Market Size, By Type, 2016–2023 (USD Million)
Table 45 North America: Market Size, By Application, 2016–2023 (USD Million)
Table 46 North America: Market Size, By Component, 2016–2023 (USD Million)
Table 47 North America: Market Size, By Solution, 2016–2023 (USD Million)
Table 48 North America: Market Size, By Service, 2016–2023 (USD Million)
Table 49 North America: Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 50 North America: Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 51 North America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 52 Smart Phone Users in Europe, 2018–2023 (Million)
Table 53 Europe: Customer Data Platform Market Size, By Country, 2016–2023 (USD Million)
Table 54 Europe: Market Size, By Type, 2016–2023 (USD Million)
Table 55 Europe: Market Size, By Application, 2016–2023 (USD Million)
Table 56 Europe: Market Size, By Component, 2016–2023 (USD Million)
Table 57 Europe: Market Size, By Solution, 2016–2023 (USD Million)
Table 58 Europe: Market Size, By Service, 2016–2023 (USD Million)
Table 59 Europe: Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 60 Europe: Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 61 Europe: Market Size, By Vertical, 2016–2023 (USD Million)
Table 62 Smartphone Users in Asia Pacific, 2018–2023 (Million)
Table 63 Asia Pacific: Customer Data Platform Market Size, By Country, 2016–2023 (USD Million)
Table 64 Asia Pacific: Market Size, By Type, 2016–2023 (USD Million)
Table 65 Asia Pacific: Market Size, By Application, 2016–2023 (USD Million)
Table 66 Asia Pacific: Market Size, By Component, 2016–2023 (USD Million)
Table 67 Asia Pacific: Market Size, By Solution, 2016–2023 (USD Million)
Table 68 Asia Pacific: Market Size, By Service, 2016–2023 (USD Million)
Table 69 Asia Pacific: Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 70 Asia Pacific: Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 71 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Million)
Table 72 Smartphone Users in Middle East and Africa, 2018–2023 (Million)
Table 73 Middle East and Africa: Customer Data Platform Market Size, By Subregion, 2016–2023 (USD Million)
Table 74 Middle East and Africa: Market Size, By Type, 2016–2023 (USD Million)
Table 75 Middle East and Africa: Market Size, By Application, 2016–2023 (USD Million)
Table 76 Middle East and Africa: Market Size, By Component, 2016–2023 (USD Million)
Table 77 Middle East and Africa: Market Size, By Solution, 2016–2023 (USD Million)
Table 78 Middle East and Africa: Market Size, By Service, 2016–2023 (USD Million)
Table 79 Middle East and Africa: Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 80 Middle East and Africa: Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 81 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Million)
Table 82 Smartphone Users in Latin America, 2018–2023 (Million)
Table 83 Latin America: Customer Data Platform Market Size, By Country, 2016–2023 (USD Million)
Table 84 Latin America: Market Size, By Type, 2016–2023 (USD Million)
Table 85 Latin America: Market Size, By Application, 2016–2023 (USD Million)
Table 86 Latin America: Market Size, By Component, 2016–2023 (USD Million)
Table 87 Latin America: Market Size, By Solution, 2016–2023 (USD Million)
Table 88 Latin America: Market Size, By Service, 2016–2023 (USD Million)
Table 89 Latin America: Market Size, By Delivery Mode, 2016–2023 (USD Million)
Table 90 Latin America: Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 91 Latin America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 92 Market Ranking for Customer Data Platform Market, 2018
Table 93 New Product Launches and Product Enhancements, 2016–2018
Table 94 Partnerships and Agreements, 2017–2018
Table 95 Acquisitions, 2016–2018

List of Figures

Figure 1 Market Segmentation
Figure 2 Regional Scope
Figure 3 Customer Data Platform Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Customer Data Platform Market: Assumptions
Figure 9 North America is Estimated to Have the Largest Market Share in 2018
Figure 10 Customer Data Platform Market Snapshot, By Type, 2017
Figure 11 Market Snapshot, By Application, 2017
Figure 12 Market Snapshot, By Component, 2017
Figure 13 Market Snapshot, By Solution, 2017
Figure 14 Market Snapshot, By Service, 2017
Figure 15 Market Snapshot, By Delivery Mode, 2017
Figure 16 Market Snapshot, By Enterprise Size, 2017
Figure 17 Market Snapshot, By Vertical, 2017
Figure 18 The Global Customer Data Platform Market is Expected to Witness Significant Growth During the Forecast Period
Figure 19 Retail and Ecommerce Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Personalized Recommendation Application and North America are Estimated to Have the Largest Market Shares in the Customer Data Platform Market in 2018
Figure 21 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 22 Cloud Delivery Mode is Expected to Have the Larger Market Size During the Forecast Period
Figure 23 North America is Estimated to Have the Highest Market Share in 2018
Figure 24 Asia Pacific is Expected to Emerge as the Best Region for Investments During the Forecast Period
Figure 25 Customer Data Platform Market: Drivers, Restraints, Opportunities, and Challenges
Figure 26 Market Value Chain Analysis
Figure 27 Analytics Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Customer Engagement and Retention Segment is Expected to Record the Highest CAGR During the Forecast Period
Figure 29 Services Segment is Expected to Record A Higher CAGR During the Forecast Period
Figure 30 Software Tools Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 31 Support and Maintenance Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 Cloud Delivery Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 33 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 34 Retail and Ecommerce Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 North America is Estimated to Account for the Largest Market Size in 2018
Figure 36 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 37 North America: Market Snapshot
Figure 38 Customer Engagement and Retention is Expected to Grow at Highest CAGR During Forecast Period
Figure 39 Customer Engagement and Retention is Expectedt to Grow at Highest CAGR During Forecast Period
Figure 40 Asia Pacific: Market Snapshot
Figure 41 Customer Engagement and Retention is Expected to Grow at Highest CAGR During Forecast Period
Figure 42 Customer Engagement and Retention is Expected to Grow at Highest CAGR During Forecast Period
Figure 43 Customer Engagement and Retention is Expected to Grow at Highest CAGR During Forecast Period
Figure 44 Key Developments By the Leading Players in the Customer Data Platform Market During 2016–2018
Figure 45 Oracle: Company Snapshot
Figure 46 Oracle: SWOT Analysis
Figure 47 SAP: Company Snapshot
Figure 48 SAP: SWOT Analysis
Figure 49 Salesforce: Company Snapshot
Figure 50 Salesforce: SWOT Analysis
Figure 51 Adobe: Company Snapshot
Figure 52 Adobe: SWOT Analysis
Figure 53 Nice: Company Snapshot
Figure 54 Nice: SWOT Analysis
Figure 55 SAS Institute: Company Snapshot
Figure 56 SAS Institute: SWOT Analysis
Figure 57 Tealium: SWOT Analysis

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  • Oracle
  • SAP
  • Salesforce
  • Adobe
  • Nice
  • SAS Institute
  • Tealium
  • Segment
  • Zaius
  • AgilOne
  • ActionIQ
  • BlueConic
  • Ascent360
  • Evergage
  • Lytics
  • mParticle
  • NGDATA
  • IgnitionOne
  • Signal
  • Usermind
  • Amperity
  • Reltio
  • Ensighten
  • Fospha
  • SessionM
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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