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India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013-2023

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    Report

  • November 2018
  • Region: India
  • TechSci Research
  • ID: 4669148
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According to “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013-2023” cinema advertising market is projected to grow at a CAGR of more than 25% by 2023, predominantly on the back of growing number of multiplexes across India.

Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years. India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

“India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013-2023” discusses the following aspects of cinema advertising market in India:
  • Cinema Advertising Market Size, Share & Forecast

  • Segmental Analysis - By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec)

  • Competitive Analysis

  • Changing Market Trends & Emerging Opportunities


Why You Should Buy This Report?
  • To gain an in-depth understanding of cinema advertising market in India

  • To identify the on-going trends and anticipated growth in the next five years

  • To help industry consultants, cinema advertising distributors and other stakeholders align their market-centric strategies

  • To obtain research-based business decisions and add weight to presentations and marketing material

  • To gain competitive knowledge of leading market players

  • To avail of 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs


Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with cinema advertising distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Cinema Advertising: An Introduction2. Research Methodology3. Analyst View
4. Voice of Customer/Customer Behavior Analysis
4.1. Proportion of Ad Budget Allocated to Cinema Advertising
4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain
5. Global Cinema Advertising Market Overview
6. India Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)
7. India Cinema Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
7.2.2. By Region
7.2.3. By Company
7.3. Market Attractiveness Index
7.3.1. By Running Time
7.3.2. By Region
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends & Developments10. Policy & Regulatory Landscape11. India Economic Profile
12. Competitive Landscape
12.1. Competition Outlook
12.2. Company Profiles
12.2.1. PVR Limited
12.2.2. INOX Leisure Ltd.
12.2.3. Cinepolis India Private Limited
12.2.4. Miraj Entertainment Limited
12.2.5. Carnival Films Private Limited
12.2.6. Mukta Arts Limited
12.2.7. Asian Cinema & Multiplexes Private Limited
12.2.8. Wave Digital Cinemas Private Limited
12.2.9. Movie Times Cineplex Private Limited
12.2.10. Gold Digitech Theaters Pvt Ltd
13. Strategic Recommendations
*Full List of Figures Available on Enquiry.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • PVR Limited
  • INOX Leisure Ltd.
  • Cinepolis India Private Limited
  • Miraj Entertainment Limited
  • Carnival Films Private Limited
  • Mukta Arts Limited
  • Asian Cinema & Multiplexes Private Limited
  • Wave Digital Cinemas Private Limited
  • Movie Times Cineplex Private Limited
  • Gold Digitech Theaters Pvt Ltd