Consumers have been gradually shifting from accessing the Internet via smartphones from Cellular to Wifi Devices. About 1/3rd of the worlds population owns a smartphone which is growing by the day.
Internet has become a huge sensation mainly due to the ease of content access and creation. Hence people across the world have become addicted to using internet. We know that there is a shift in accessing patterns of internet from Cellular to Wifi devices. This mainly is happenning due to higher wifi network speeds, convenience of accessing and logging in at outlet stores such as shopping malls, train stations and cheaper data plans. Hence internet accessing is changing dramatically and gradually across the countries with increase in smartphone penetration and wifi connection plans (fibre optics).
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3. Smartphone usage split by wi-fi and cellular insghts for Australia and Singapore