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Organic beverage market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4622497
  • Report
  • March 2022
  • Region: Global
  • 110 Pages
  • Mordor Intelligence


  • Anheuser-Busch InBev
  • Bison Organic Beer
  • Danone SA
  • James White Drinks
  • Nestlé S.A.
  • Organic Valley
Global organic beverage market is projected to grow at a CAGR of 13% during the forecast period (2022 - 2027).

During the Covid-19 pandemic, the health benefits of organic drinks have been instrumental in driving the growth of the market. The organic beverage market is driven by a paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. Organic beverages, which can help in improving the health conditions of the gut by maintaining the balance of the intestine and thereby increasing immunity.

The ongoing COVID-19 pandemic has changed the eating and drinking habits of people. People have become more conscious about the food they have been consuming on a day-to-day basis. Moreover, there is an increasing demand for pure and natural ingredients in organic beverages which have led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based organic drinks.

The growth in the Organic beverage market is largely driven by demand for natural and clean label products among the consumers globally.

Key Market Trends

Non-Alcoholic Beverages Leading the Organic Beverage market

Globally, there is an increase in demand for organic beverages as consumers are becoming health conscious and are preferring beverages that are free from flavoring agents, preservatives and synthetic pesticide-free. Fruits and Vegetables contributed to a major share among Non-alcoholic beverages owing to their high nutrient content. Manufacturers are focusing on new product development by bringing various blends of fruit and vegetable juices to attract the consumer base. Further, companies have embraced the organic trend by reformulating their beverages brands, including juice, tea, coffee, and dairy products or introducing a new product line. With an increase in supportive policies from various countries towards organic business, the market growth for Non-alcoholic beverages is expected to grow further during the forecast period.

North America is the Largest Market

North America remains to be the largest market for organic beverages owing to the shift in consumer interest towards natural and clean label products. In the United States, organic products, including beverages have shifted from being a lifestyle choice to being consumed at least occasionally by the majority of Americans. Organic fruit and vegetable juices continued to perform well as consumers become more aware of the growing process and as well as certifications such as USDA, which is driving them to go for beverages from organic sources rather than conventional ones. With the number of private-label beverage manufacturers entering the segment, the market for organic beverages is projected to grow further during the forecast period.

Moreover, market in Asia-Pacific is expected to represent favorable growth during the forecast period. Increasing awareness level for organic products among the consumers as well as continuous launch of new product variants is expected to support the organic beverages market across the Asia Pacific region.

Competitive Landscape

Anheuser-Busch InBev, Nestl SA, PepsiCo (Lipton), Danone SA (Horizon Organic) and Parkers Organic Juices are the major companies that are operating in this market. These companies are embarking into mergers and acquisitions and new product development as their key strategies to strengthen their position and optimize their offerings respectively. For instance, Danone acquired WhiteWave to expand its product portfolio for dairy products. Further, the acquisition will strengthen the company's product line with brands including Horizon Organic milk.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Note: Product cover images may vary from those shown


  • Anheuser-Busch InBev
  • Bison Organic Beer
  • Danone SA
  • James White Drinks
  • Nestlé S.A.
  • Organic Valley

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Alcoholic Wine Beer Spirits Others
5.1.2 Non-Alcoholic Fruits & Vegetable Juices Dairy Coffee & Tea Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist retailers
5.2.4 Online retailers
5.2.5 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa United Arab Emirates Rest of Middle East and Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Anheuser-Busch InBev
6.4.2 Drake's Organic Spirits, LLC
6.4.3 Parkers Organic Juices PTY LTD
6.4.4 James White Drinks
6.4.5 Nestlé S.A.
6.4.6 PepsiCo, Inc
6.4.7 Danone SA
6.4.8 Whitewave Foods Company
6.4.9 Bison Organic Beer
6.4.10 Organic Valley
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Anheuser-Busch InBev
  • Drake's Organic Spirits, LLC
  • Parkers Organic Juices PTY LTD
  • James White Drinks
  • Nestlé S.A.
  • PepsiCo, Inc
  • Danone SA
  • Whitewave Foods Company
  • Bison Organic Beer
  • Organic Valley
Note: Product cover images may vary from those shown