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India Digital TV Forecasts

  • ID: 1940451
  • Report
  • Region: India
  • 15 Pages
  • Digital TV Research
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Digital TV penetration reached 68.9% (118.26 million) of TV households by end-2015, and is expected to climb to 77.2% (136.34 million) by end-2016. Massive uptake is forecast, with 98.0% penetration (198.71 million) expected by 2021.

Digital cable TV is responsible for much of this growth as the government imposed conversion targets spread through the country. Half (103.2 million) of TV households will subscribe to digital cable by 2021, up from 3.5% (5.0 million) in 2010.

However, analog cable penetration will fall in a mirror fashion (losing 84 million subscribers between 2010 and 2021). Not all analog cable homes will convert to digital cable as the satellite TV operators have already enticed many over in the cities where analog cable switch-off has taken place. IPTV and triple-play will become more of a competitive threat.

Published in March 2016 by Digital TV Research, the 15-page PDF and excel report comprises:

- 13-page Digital TV Briefing PDF;
- Two-page excel Digital TV Forecasts (see next pages);
- 13 tables.

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Forecasts (2010-2021) contain the following detail:

Households (000)

TV households (000)

Digital cable subs (000)

Analog cable subs (000)

Pay IPTV subscribers (000)

Pay digital satellite TV subs (000)

Digital free satellite TV homes (000)

Analog satellite TV households (000)

Analog terrestrial households (000)

Primary FTA DTT households (000)

Primary Pay DTT households (000)

Digital homes (000)

Analog homes (000)

Pay TV subscribers (000)

Total DTT homes (000)

Digital cable subs/TV HH

Analog cable subs/TV HH

Pay IPTV subs/TV HH

Pay satellite TV/TV HH

Digital free satellite TV/TV HH

Analog satellite TV/TV HH

Analog terrestrial/TVHH


Primary pay DTT/TV HH


Digital/TV HH

Analog/TV HH

Pay TV Subs/TV HH


Stand-alone digital cable subs (000)

Dual-play digital cable subs (000)

Triple-play digital cable subs (000)

Stand-alone pay IPTV subs (000)

Dual-play pay IPTV subs (000)

Triple-play pay IPTV subs (000)

Revenues (US$ million)

Stand-alone digital cable revs

Dual-play digital cable TV revenues

Triple-play digital cable TV revenues

Digital cable TV subs revenues

Digital cable TV on-demand revs

Digital cable TV revenues

Analog cable TV subs revs

Cable TV revenues

Stand-alone IPTV revenues

Dual-play IPTV revenues

Triple-play IPTV revenues

IPTV subscription revenues

IPTV on-demand revenues

IPTV revenues

Satellite TV subscription revenues

Satellite TV on-demand revenues

Satellite TV revenues

DTT subscription revs

DTT on-demand revenues

DTT revenues

Subscription revenues

On-demand revenues

Total revenues

Average Revenue Per User (ARPU - US$)

Stand-alone digital cable subs

Dual-play digital cable TV subs

Triple-play digital cable TV subs

Average digital cable (subs & VOD)

Analog cable TV subs

Stand-alone IPTV subs

Dual-play IPTV subs

Triple-play IPTV subs

Average IPTV (subs and VOD)

Pay satellite TV (subs)

Pay satellite TV (subs and PPV)

Pay DTT (subs)

Pay DTT (subs and PPV)

Average monthly ARPU
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