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Mobile Advertising: Global Strategic Business Report

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    Report

  • 356 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 1206773

Global Mobile Advertising Market to Reach $1.3 Trillion by 2030

The global market for Mobile Advertising estimated at US$431.1 Billion in the year 2022, is projected to reach a revised size of US$1.3 Trillion by 2030, growing at a CAGR of 14.5% over the analysis period 2022-2030. Display, one of the segments analyzed in the report, is projected to record 18.4% CAGR and reach US$999.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 6.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $117.4 Billion, While China is Forecast to Grow at 21% CAGR

The Mobile Advertising market in the U.S. is estimated at US$117.4 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$332.6 Billion by the year 2030 trailing a CAGR of 21% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.8% and 12.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Select Competitors (Total 208 Featured) -

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Prelude
  • Recent Market Activity
  • Mobile Advertising - In a Nutshell
  • Mobile Advertising - Most Rapidly Growing Solution
  • Impact of Mobile Advertising Trends on the Industry
  • Current and Future Analysis
  • Asia-Pacific Steers the Momentum
  • Display Advertising to Expand the Market Potential
  • Messaging Advertising Sees Dwindling Fortunes
  • Mobile’s Influence on Consumer Lifestyle Enthuses Brands
  • Google Leads World Mobile Ad Market
  • Android Invades Mobile Space
  • Factors Driving Growth in Mobile Advertisement Market
  • Personalized Nature of Advertising
  • Smartphones Find Favor with Mobile Advertising Firms
  • Expansion of Mobile Internet and 3G/4G Technologies
  • New Formats Help Marketers Boost Mobile Video Advertising
  • Infiltration of Social Networks
  • Opt-in Advertising: Giving Consumer the Choice
  • The Benefit of Frequency Cap
  • Custom Targeting
  • Favorable Response Rates & Instant Feedback
  • Value for Money
  • New Forms of Mobile Advertising
  • Mobile Advertising - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • 4INFO (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • Amobee, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant LLC (USA)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • DoubleClick, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA
  • Oath, Inc. (USA)
  • AOL, Inc. (USA)
  • Yahoo!, Inc. (USA)
  • Pandora Media, Inc. (USA)
  • Tencent, Inc. (China)
  • Twitter, Inc. (USA)
  • Velti (UK)
3. MARKET TRENDS & DRIVERS
  • User Engagement: The Focal Point
  • Key Mobile Advertising Trends Shaping the Market
  • Mobile Video Content Set to Rule
  • Hyper-Locality-Trend of Search for Nearby Places
  • Brands Take Advantage of Sponsored Content
  • Messaging Apps
  • Time for Brands to Increase Investment in Mobile Advertising
  • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
  • New-Age Advertisements to Fuel Mobile Marketing Space
  • The Potential of Multimedia Mobile Marketing
  • Mobile Video Ads Surpass Online Video Ads
  • Singular Focus - Boon for Mobile Video Ads
  • Less Distraction
  • Not Limited to Peak Hours
  • Mobile Video Ad Applications Engage Users
  • Easier Frequency Management
  • iPad: Transforming the Mobile Advertising Marketplace
  • Metrics and Analytics Support Drives Mobile Marketing Success
  • Increase in Mobile Local Advertising
  • Telecom Operators to Gain from Mobile Advertising
  • Responsive Site Design to Influence Web-Traffic
  • Technological Advancements Drive Growth
  • NFC - Another Smart Approach
  • RTB - Adding Dynamism to Mobile Advertising
  • Geo-fencing - The New Buzzword for Brand Promotion
  • Economical Price Plans Promote Mobile Content
  • Mobile TV holds Bright Prospects in Mobile Advertising
  • Mobile Advertising to Provide Gains to Ringtone Vendors
  • Programmatic Buying & Selling - The New Growth Area
  • Retailers Rely on Mobile
  • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
  • Select Key Statistical Data
  • Challenges Facing Mobile Advertising Market
  • Factor Restraining Growth in Mobile Advertising Market
  • Mobile Advertising Seeks to Resolve Technical Hurdles
  • Click Fraud - The Negative Aspect of Mobile Advertising
  • Concerns over Data Protection and Privacy
  • Traditional Mass Media Remains Relevant
  • Conflict of Interest in Pay-per-Click Model
  • Key Issues Affecting PPC Account of Mobile Advertisers
  • Mobile Devices - Ideal Partnership of Advertising and Technology
  • Viewpoints on Shaping the Future of Mobile Advertising
  • Giffgaff
  • NewVoiceMedia
  • Crate and Hustle & Grind
  • MonetizeMore
  • Purplegator & Advanced Telecom Services
  • Design & Digital Media, Orchestrate
  • Spatially
  • Choozle
  • FerebeeLane
  • Hylink North America
  • Richardson Marketing
  • Very Large Bits
  • Key Innovative Trends
  • User-Generated Content
  • Proactive Communication Using Chatbots
  • Combining Moving Content with Communication
  • Progressive Web Apps
  • AR and VR
  • AI and Machine Learning
  • Server Side Header Bidding
  • Privacy Protection
  • Fraud Elimination
  • Live Streaming, Out-streaming and Videos
  • Programmatic Advertising
  • Messaging and Chatbots
  • Service-based Monetization
  • Google AMP and ALP
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 5: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 8: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 9: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 11: World Historic Review for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 12: World 16-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 13: World Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Table 14: USA Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 15: USA Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 16: USA 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
CANADA
  • Table 17: Canada Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 18: Canada Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 19: Canada 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
JAPAN
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • Table 20: Japan Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 21: Japan Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 22: Japan 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
CHINA
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Table 23: China Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 24: China Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 25: China 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
EUROPE
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Table 26: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 27: Europe Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 28: Europe 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
  • Table 29: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 30: Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 31: Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
FRANCE
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • Table 32: France Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 33: France Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 34: France 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
GERMANY
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Table 35: Germany Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 36: Germany Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 37: Germany 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
ITALY
  • Table 38: Italy Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 39: Italy Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 40: Italy 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
UNITED KINGDOM
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • Table 41: UK Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 42: UK Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 43: UK 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
SPAIN
  • Table 44: Spain Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 45: Spain Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 46: Spain 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
RUSSIA
  • Table 47: Russia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 48: Russia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 49: Russia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
REST OF EUROPE
  • Table 50: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 51: Rest of Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 52: Rest of Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
ASIA-PACIFIC
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Table 53: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 54: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 55: Asia-Pacific 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
  • Table 56: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 57: Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 58: Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
AUSTRALIA
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • Table 59: Australia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 60: Australia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 61: Australia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
INDIA
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • Table 62: India Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 63: India Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 64: India 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
SOUTH KOREA
  • Table 65: South Korea Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 66: South Korea Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 67: South Korea 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
REST OF ASIA-PACIFIC
  • Table 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 69: Rest of Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 70: Rest of Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
LATIN AMERICA
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • Table 71: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 72: Latin America Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 73: Latin America 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
  • Table 74: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 75: Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 76: Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
ARGENTINA
  • Table 77: Argentina Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 78: Argentina Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 79: Argentina 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
BRAZIL
  • Table 80: Brazil Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 81: Brazil Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 82: Brazil 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
MEXICO
  • Table 83: Mexico Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 84: Mexico Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 85: Mexico 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
REST OF LATIN AMERICA
  • Table 86: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 87: Rest of Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 88: Rest of Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
MIDDLE EAST
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • Table 89: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 90: Middle East Historic Review for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 91: Middle East 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
  • Table 92: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 93: Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 94: Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
IRAN
  • Table 95: Iran Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 96: Iran Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 97: Iran 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
ISRAEL
  • Table 98: Israel Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 99: Israel Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 100: Israel 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
SAUDI ARABIA
  • Table 101: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 102: Saudi Arabia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 103: Saudi Arabia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
UNITED ARAB EMIRATES
  • Table 104: UAE Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 105: UAE Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 106: UAE 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
REST OF MIDDLE EAST
  • Table 107: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 108: Rest of Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 109: Rest of Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
AFRICA
  • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
  • Table 110: Africa Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 111: Africa Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 112: Africa 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2023 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

Table Information