Kenya Digital TV Forecasts

  • ID: 3609789
  • Report
  • Region: Kenya
  • 7 Pages
  • Digital TV Research
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Pay TV Penetration is Forecast to Climb from 38.2% in 2015 to 51.7% in 2021
Kenya has the most competitive pay TV arena in Africa. However, the market is overcrowded considering the relatively-limited rewards on offer. As competition bites, most operators are reducing subscription fees despite depreciation of the local currency.

Kenya is experiencing a digital TV boom due to the launches of DTT and satellite TV platforms. Pay TV penetration is forecast to climb from 38.2% in 2015 to 51.7% in 2021.

Published in January 2016, the seven-page PDF and excel report comprises:

- Six-page Digital TV Briefing PDF;
- One-page excel Digital TV Forecasts (see next pages);
- Four tables.

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Forecasts (2010-2021) contain the following detail:

- Households (000)
- TV households (000)
- Digital cable subs (000)
- Analog cable subs (000)
- Pay IPTV subscribers (000)
- Pay digital satellite TV subs (000)
- Digital free satellite TV homes (000)
- Analog satellite TV households (000)
- Analog terrestrial households (000)
- Primary FTA DTT households (000)
- Primary Pay DTT households (000)
- Digital homes (000)
- Analog homes (000)
- Pay TV subscribers (000)
- Total DTT homes (000)

- Digital cable subs/TV HH
- Analog cable subs/TV HH
- Pay IPTV subs/TV HH
- Pay satellite TV/TV HH
- Digital free satellite TV/TV HH
- Analog satellite TV/TV HH
- Analog terrestrial/TVHH
- Primary FTA DTT/TV HH
- Primary pay DTT/TV HH
- TVHH/HH
- Digital/TV HH
- Analog/TV HH
- Pay TV Subs/TV HH
- Total DTT/TVHH

- Stand-alone digital cable subs (000)
- Dual-play digital cable subs (000)
- Triple-play digital cable subs (000)
- Stand-alone pay IPTV subs (000)
- Dual-play pay IPTV subs (000)
- Triple-play pay IPTV subs (000)

- Revenues (US$ million)
- Stand-alone digital cable revs
- Dual-play digital cable TV revenues
- Triple-play digital cable TV revenues
- Digital cable TV subs revenues
- Digital cable TV on-demand revs
- Digital cable TV revenues
- Analog cable TV subs revs
- Cable TV revenues

- Stand-alone IPTV revenues
- Dual-play IPTV revenues
- Triple-play IPTV revenues
- IPTV subscription revenues
- IPTV on-demand revenues
- IPTV revenues

- Satellite TV subscription revenues
- Satellite TV on-demand revenues
- Satellite TV revenues

- DTT subscription revs
- DTT on-demand revenues
- DTT revenues

- Subscription revenues
- On-demand revenues
- Total revenues

- Average Revenue Per User (ARPU - US$)
- Stand-alone digital cable subs
- Dual-play digital cable TV subs
- Triple-play digital cable TV subs
- Average digital cable (subs & VOD)
- Analog cable TV subs
- Stand-alone IPTV subs
- Dual-play IPTV subs
- Triple-play IPTV subs
- Average IPTV (subs and VOD)
- Pay satellite TV (subs)
- Pay satellite TV (subs and PPV)
- Pay DTT (subs)
- Pay DTT (subs and PPV)
- Average monthly ARPU
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