Greeting Cards - Global Market Trajectory & Analytics

Global Greeting Cards Market to Reach US$13.4 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Greeting Cards estimated at US$18.3 Billion in the year 2020, is projected to reach a revised size of US$13.4 Billion by 2027, growing at a CAGR of -4.4% over the analysis period 2020-2027. Birthday, one of the segments analyzed in the report, is projected to grow at a -2.6% CAGR to reach US$4.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Christmas/new Year segment is readjusted to a revised -6.5% CAGR for the next 7-year period. This segment currently accounts for a 32.9% share of the global Greeting Cards market.

The U.S. Accounts for Over 33.9% of Global Market Size in 2020, While China is Forecast to Grow at a 0.7% CAGR for the Period of 2020-2027

The Greeting Cards market in the U.S. is estimated at US$6.2 Billion in the year 2020. The country currently accounts for a 33.88% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$1.5 Billion in the year 2027 trailing a CAGR of 0.7% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at -6.1% and -6.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately -8.3% CAGR while Rest of European market (as defined in the study) will reach US$1.5 Billion by the year 2027.

Valentine's Day Segment Corners a 7.3% Share in 2020

In the global Valentine's Day segment, USA, Canada, Japan, China and Europe will drive the -5.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$962.6 Million in the year 2020 will reach a projected size of US$644.7 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$1.8 Billion by the year 2027.

Select Competitors (Total 294 Featured) -

• American Greetings Corporation
• Carlton Cards Ltd.
• John Sands (Australia) Ltd.
• UK Greetings Ltd.
• Archies Limited
• Avanti Press Inc.
• Budget Greeting Cards Ltd.
• Card Factory plc
• Child Rights and You
• Crane & Co.
• Current Media Group LLC
• Galison Publishing LLC
• Hallmark Cards, Inc.
• IG Design Group Plc
• LovePop, Inc.
• Party City Holdco Inc.
• Simon Elvin Ltd.
• UNICEF

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