Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical and Region - Global forecast to 2022

  • ID: 4376280
  • Report
  • Region: Global
  • 180 Pages
  • Markets and Markets
1 of 6
The Global Social Media Analytics Market Size is Expected to Grow from USD 2.71 Billion in 2017 to USD 9.54 Billion By 2022, at a CAGR of 28.6%.

FEATURED COMPANIES

  • Adobe Systems
  • Clarabridge
  • Gooddata
  • Netbase
  • Salesforce
  • Simply Measured
  • MORE

Increased focus on the market and competitive intelligence is expected to propel the social media analytics market growth

The increasing user engagement in social media using smartphones and the need for social media measurement to enhance the customer experience is expected to be fueling the growth of the social media analytics market. Complexities in the analytical workflow is the biggest restraint for the social media analytics market. Voluminous data generation through social media platforms, the increasing cloud adoption trends, and the high adoption rate of social media analytics solutions among the Small and Medium-Sized Enterprises (SMEs) are expected to create opportunities for the growth of this market.

Sales and marketing management application is expected to record the largest market size in 2017 in the social media analytics market

The need to analyze unstructured data to understand customer behaviors and detect the trend are expected to drive the sales and marketing management application in the global social media analytics market. Advanced analytics, such as predictive and descriptive analytics proved to be beneficial to analyze the historical and real-time data, and to build effective marketing strategies by identifying the market trends. Predictive analytics helps predict the sales figures and take necessary actions proactively.

Asia Pacific (APAC) is projected to grow at the highest rate during the forecast period

The growth of the social media analytics market in APAC has started to gain momentum and is expected to witness the highest growth rate in the next few years. The rising need to generate insights from the social media data, supplemented with competently designed social media analytics solutions offered by the vendors present in this region, have led APAC to become a highly potential market. This region is witnessing an increasing demand for cloud-driven social media analytics solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

The break-up of the profiles of the primary participants is given below:

  • By Company: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
  • By Designation: C-level: 30%, Director level: 45%, and Others: 25%
  • By Region: North America: 48%, Europe: 30%, and APAC: 22%

The key vendors profiled in the report are as follows:
1. Salesforce (US)
2. Oracle Corporation (US)
3. SAS Institute Inc. (US)
4. Adobe Systems Incorporated (US)
5. International Business Machines Corporation (US)
6. GoodData Corporation (US)
7. Brandwatch (UK)
8. Clarabridge, Inc. (US)
9. Digimind (US)
10. Crimson Hexagon, Inc. (US)
11. Sysomos (Canada)
12. Simply Measured, Inc. (US)
13. Talkwalker Inc. (Luxembourg)
14. Unmetric Inc. (US)
15. Netbase Solutions, Inc. (US)
16. Cision US Inc. (US)
17. Simplify360, Inc. (India)
18. Hootsuite Media Inc. (Canada)
19. Meltwater (US)
20. Germinait Solutions Private Limited (India)
21. Socialbakers (US)
22. Spredfast, Inc. (US)
23. Sprinkler, Inc. (US)
24. Lithium Technologies, Inc. (US)
25. Synthesio (US)
26. Tableau Software Inc. (US)

Research Coverage

The report segments the social media analytics market based on components, which include software and services; the services segment is segmented into managed services and professional services. Under professional services, the report is further segmented into support and maintenance, and consulting. Based on deployment models, the market is segmented into on-premises and cloud. Under the organization sizes, it is segmented into SMEs and large enterprises, whereas under the application segment, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others (workforce management and compliance management).

Under the analytics types, the market includes predictive, prescriptive, diagnostic, and descriptive analytics. Under the industry verticals, the market includes Banking, Financial Services, and Insurance (BFSI); telecommunications and IT; retail and eCommerce; healthcare and life sciences; manufacturing; government and defense; energy and utilities; media and entertainment; travel and hospitality; transportation and logistics; and others (education, research, real estate, and outsourcing). The regions are segmented into North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

Reasons to buy the Report

The report will help the market leaders/new entrants in this market in the following ways:

This report segments the social media analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different industry verticals and regions.

1. The report helps stakeholders to understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

2. This report will help stakeholders to better understand the competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/upgrades;
partnerships, collaborations; acquisitions, and expansions.

READ MORE
Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Adobe Systems
  • Clarabridge
  • Gooddata
  • Netbase
  • Salesforce
  • Simply Measured
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions And Limitations
2.5 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Social Media Analytics Market
4.2 Social Media Analytics Market: Market Share, By Region
4.3 Social Media Analytics Market: By Industry Vertical And Region
4.4 Lifecycle Analysis, By Region, 2017

5 Market Overview And Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.3 Drivers
5.1.3.1 Increased Focus On Market And Competitive Intelligence
5.1.3.2 Increasing User Engagement of Social Media Using Smartphones
5.1.3.3 Need of Social Media Measurement to Enhance the Customer Experience
5.1.4 Restraints
5.1.4.1 Complexities in the Analytical Workflow
5.1.5 Opportunities
5.1.5.1 Voluminous Data Generation Through Social Media Platforms
5.1.5.2 Increasing Cloud Adoption Trends
5.1.5.3 High Adoption Rate of Social Media Analytics Solutions Among Smes
5.1.6 Challenges
5.1.6.1 Lack of Standard Measures for Social Media Analytics
5.1.6.2 Lack of a Single Solution to Manage the Increasing Unstructured Data
5.2 Industry Trends
5.2.1 Social Media Analytics Ecosystem
5.2.2 Use Cases
5.2.2.1 Use Case 1: Banking Services
5.2.2.2 Use Case 2: Telecommunications and IT
5.2.2.3 Use Case 3: Hospitality Industry
5.2.2.4 Use Case 4: Media And Entertainment
5.2.2.5 Use Case 5: Energy And Utilities
5.2.2.6 Use Case 6: Healthcare And Life Sciences
5.2.2.7 Use Case 7: Manufacturing
5.2.2.8 Use Case 8: Retail And Ecommerce
5.2.2.9 Use Case 9: Government And Defense
5.2.2.10 Use Case 10: Transportation And Logistics
5.2.3 Technologies in Social Media Analytics
5.2.3.1 Machine Learning
5.2.3.2 Big Data
5.2.3.3 Natural Language Processing (Nlp)

6 Social Media Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Support And Maintenance
6.3.2.2 Consulting Services

7 Social Media Analytics Market, By Application
7.1 Introduction
7.2 Sales And Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management And Fraud Detection
7.6 Public Safety And Law Enforcement
7.7 Others

8 Social Media Analytics Market, By Analytics Type
8.1 Introduction
8.2 Predictive Analytics
8.3 Prescriptive Analytics
8.4 Diagnostic Analytics
8.5 Descriptive Analytics

9 Social Media Analytics Market, By Deployment Model
9.1 Introduction
9.2 On-Premises
9.3 Cloud

10 Social Media Analytics Market, By Organization Size
10.1 Introduction
10.2 Small And Medium-Sized Enterprises
10.3 Large Enterprises

11 Social Media Analytics Market, By Industry Vertical
11.1 Introduction
11.2 Banking, Financial Services, And Insurance (Bfsi)
11.3 Telecommunications And IT
11.4 Retail And Ecommerce
11.5 Healthcare And Life Sciences
11.6 Manufacturing
11.7 Government And Defense
11.8 Energy And Utilities
11.9 Media And Entertainment
11.10 Travel And Hospitality
11.11 Transportation And Logistics
11.12 Others

12 Social Media Analytics Market, By Region
12.1 Introduction
12.2 North America
12.2.1 By Component
12.2.2 By Application
12.2.3 By Analytics Type
12.2.4 By Deployment Model
12.2.5 By Organization Size
12.2.6 By Industry Vertical
12.2.7 By Country
12.2.7.1 United States
12.2.7.2 Canada
12.3 Europe
12.3.1 By Component
12.3.2 By Application
12.3.3 By Analytics Type
12.3.4 By Deployment Model
12.3.5 By Organization Size
12.3.6 By Industry Vertical
12.3.7 By Country
12.3.7.1 United Kingdom
12.3.7.2 France
12.3.7.3 Sweden
12.3.7.4 Others
12.4 Asia Pacific
12.4.1 By Component
12.4.2 By Application
12.4.3 By Analytics Type
12.4.4 By Deployment Model
12.4.5 By Organization Size
12.4.6 By Industry Vertical
12.4.7 By Country
12.4.7.1 Australia
12.4.7.2 China
12.4.7.3 India
12.4.7.4 Others
12.5 Latin America
12.5.1 By Component
12.5.2 By Application
12.5.3 By Analytics Type
12.5.4 By Deployment Model
12.5.5 By Organization Size
12.5.6 By Industry Vertical
12.5.7 By Country
12.5.7.1 Brazil
12.5.7.2 Argentina
12.5.7.3 Others
12.6 Middle East And Africa
12.6.1 By Component
12.6.2 By Application
12.6.3 By Analytics Type
12.6.4 By Deployment Model
12.6.5 By Organization Size
12.6.6 By Industry Vertical
12.6.7 By Country
12.6.7.1 Saudi Arabia
12.6.7.2 South Africa
12.6.7.3 Others

13 Competitive Landscape
13.1 Microquadrant Overview
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Emerging Companies
13.1.4 Dynamic Differentiators
13.2 Competitive Benchmarking
13.2.1 Business Strategy Excellence Adopted in the Social Media Analytics Market
13.2.2 Strength of Product Portfolio in the Social Media Analytics Market

14 Company Profiles
(Business Overview, Product Offerings & Business Strategies, Recent Developments, Mnm View Key Relationships)*
14.1 Oracle
14.2 Salesforce
14.3 Ibm
14.4 Adobe Systems
14.5 Sas Institute
14.6 Clarabridge
14.7 Netbase
14.8 Brandwatch
14.9 Talkwalker
14.10 Gooddata
14.11 Crimson Hexagon
14.12 Simply Measured
14.13 Sysomos
*Details On Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, And Key Relationships Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Key Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Subscription Portal
15.4 Introducing Rt: Real-Time Market Intelligence
15.5 Available Customization
15.6 Related Reports
15.7 Author Details

List of Tables
Table 1 Evaluation Criteria
Table 2 Social Media Analytics Market Size, By Component, 2015-2022 (USD Million)
Table 3 Software: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 4 Services: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 5 Social Media Analytics Market Size, By Service, 2015-2022 (USD Million)
Table 6 Managed Services: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 7 Professional Services: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 8 Social Media Analytics Market Size, By Professional Service,  2015-2022 (USD Million)
Table 9 Support And Maintenance: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 10 Consulting Services: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 11 Social Media Analytics Market Size, By Application, 2015-2022 (USD Million)
Table 12 Sales And Marketing Management: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 13 Customer Experience Management: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 14 Competitive Intelligence: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 15 Risk Management And Fraud Detection: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 16 Public Safety And Law Enforcement: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 17 Others: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 18 Social Media Analytics Market Size, By Analytics Type,  2015-2022 (USD Million)
Table 19 Predictive Analytics: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 20 Prescriptive Analytics: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 21 Diagnostic Analytics: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 22 Descriptive Analytics: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 23 Social Media Analytics Market Size, By Deployment Model,  2015-2022 (USD Million)
Table 24 On-Premises: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 25 Cloud: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 26 Social Media Analytics Market Size, By Organization Size,  2015-2022 (USD Million)
Table 27 Small And Medium-Sized Enterprises: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 28 Large Enterprises: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 29 Social Media Analytics Market Size, By Industry Vertical,  2015-2022 (USD Million)
Table 30 Banking, Financial Services, And Insurance: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 31 Telecommunications and IT: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 32 Retail And Ecommerce: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 33 Healthcare And Life Sciences: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 34 Manufacturing: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 35 Government And Defense: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 36 Energy And Utilities: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 37 Media And Entertainment: Social Media Analytics Market Size,  By Region, 2015-2022 (USD Million)
Table 38 Travel And Hospitality: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 39 Transportation And Logistics: Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 40 Others: Social Media Analytics Market Size, By Region,  2015-2022 (USD Million)
Table 41 Social Media Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 42 North America: Social Media Analytics Market Size, By Component,  2015-2022 (USD Million)
Table 43 North America: Social Media Analytics Market Size, By Service,  2015-2022 (USD Million)
Table 44 North America: Social Media Analytics Market Size, By Professional Service, 2015-2022 (USD Million)
Table 45 North America: Social Media Analytics Market Size, By Application,  2015-2022 (USD Million)
Table 46 North America: Social Media Analytics Market Size, By Analytics Type,  2015-2022 (USD Million)
Table 47 North America: Social Media Analytics Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 48 North America: Social Media Analytics Market Size, By Organization Size, 2015-2022 (USD Million)
Table 49 North America: Social Media Analytics Market Size, By Industry Vertical, 2015-2022 (USD Million)
Table 50 Europe: Social Media Analytics Market Size, By Component,  2015-2022 (USD Million)
Table 51 Europe: Social Media Analytics Market Size, By Service,  2015-2022 (USD Million)
Table 52 Europe: Social Media Analytics Market Size, By Professional Service,  2015-2022 (USD Million)
Table 53 Europe: Social Media Analytics Market Size, By Application,  2015-2022 (USD Million)
Table 54 Europe: Social Media Analytics Market Size, By Analytics Type,  2015-2022 (USD Million)
Table 55 Europe: Social Media Analytics Market Size, By Deployment Model,  2015-2022 (USD Million)
Table 56 Europe: Social Media Analytics Market Size, By Organization Size,  2015-2022 (USD Million)
Table 57 Europe: Social Media Analytics Market Size, By Industry Vertical,  2015-2022 (USD Million)
Table 58 Asia Pacific: Social Media Analytics Market Size, By Component,  2015-2022 (USD Million)
Table 59 Asia Pacific: Social Media Analytics Market Size, By Service,  2015-2022 (USD Million)
Table 60 Asia Pacific: Social Media Analytics Market Size, By Professional Service, 2015-2022 (USD Million)
Table 61 Asia Pacific: Social Media Analytics Market Size, By Application,  2015-2022 (USD Million)
Table 62 Asia Pacific: Social Media Analytics Market Size, By Analytics Type,  2015-2022 (USD Million)
Table 63 Asia Pacific: Social Media Analytics Market Size, By Deployment Model,  2015-2022 (USD Million)
Table 64 Asia Pacific: Social Media Analytics Market Size, By Organization Size,  2015-2022 (USD Million)
Table 65 Asia Pacific: Social Media Analytics Market Size, By Industry Vertical,  2015-2022 (USD Million)
Table 66 Latin America: Social Media Analytics Market Size, By Component,  2015-2022 (USD Million)
Table 67 Latin America: Social Media Analytics Market Size, By Service,  2015-2022 (USD Million)
Table 68 Latin America: Social Media Analytics Market Size, By Professional Service, 2015-2022 (USD Million)
Table 69 Latin America: Social Media Analytics Market Size, By Application,  2015-2022 (USD Million)
Table 70 Latin America: Social Media Analytics Market Size, By Analytics Type,  2015-2022 (USD Million)
Table 71 Latin America: Social Media Analytics Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 72 Latin America: Social Media Analytics Market Size, By Organization Size, 2015-2022 (USD Million)
Table 73 Latin America: Social Media Analytics Market Size, By Industry Vertical,  2015-2022 (USD Million)
Table 74 Middle East And Africa: Social Media Analytics Market Size, By Component, 2015-2022 (USD Million)
Table 75 Middle East And Africa: Social Media Analytics Market Size, By Service,  2015-2022 (USD Million)
Table 76 Middle East And Africa: Social Media Analytics Market Size, By Professional Service, 2015-2022 (USD Million)
Table 77 Middle East And Africa: Social Media Analytics Market Size, By Application, 2015-2022 (USD Million)
Table 78 Middle East And Africa: Social Media Analytics Market Size, By Analytics Type, 2015-2022 (USD Million)
Table 79 Middle East And Africa: Social Media Analytics Market Size, By Deployment Model, 2015-2022 (USD Million)
Table 80 Middle East And Africa: Social Media Analytics Market Size, By Organization Size, 2015-2022 (USD Million)
Table 81 Middle East And Africa: Social Media Analytics Market Size, By Industry Vertical, 2015-2022 (USD Million)
Table 82 Market Ranking for Social Media Analytics Market, 2017

List of Figures
Figure 1 Social Media Analytics Market: Market Segmentation
Figure 2 Regional Scope
Figure 3 Social Media Analytics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation,And Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Social Media Analytics Market: Assumptions
Figure 9 Social Media Analytics Market is Expected to Grow at a High CAGR
Figure 10 Social Media Analytics Market Snapshot, By Component (2017 Vs. 2022)
Figure 11 Social Media Analytics Market Snapshot, By Service (2017 Vs. 2022)
Figure 12 Social Media Analytics Market Snapshot, By Application (2017 Vs 2022)
Figure 13 Social Media Analytics Market Snapshot, By Deployment Model (2017 - 2022)
Figure 14 Social Media Analytics Market Snapshot, By Analytics Type  (2017 - 2022)
Figure 15 Social Media Analytics Market Snapshot, By Organization Size  (2017 - 2022)
Figure 16 Social Media Analytics Market Snapshot, By Industry Vertical  (2017 - 2022)
Figure 17 Social Media Analytics Market is Expected to Grow Owing to the Growing Demand of Solutions from the Emerging Countries
Figure 18 North America is Expected to Have the Largest Market Share in 2017
Figure 19 Retail And Ecommerce Industry Vertical, And North America Are Expected to Have the Largest Market Shares in 2017
Figure 20 Asia Pacific is Expected to Have An Exponential Growth During the Forecast Period
Figure 21 Social Media Analytics Market: Drivers, Restraints, Opportunities, And Challenges
Figure 22 Region-Wise Social Media Penetration (%)
Figure 23 Impact of Negative Experience (%)
Figure 24 Total Number of Social Media Users Worldwide (2010-2016)
Figure 25 Social Media Analytics Architecture
Figure 26 Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 27 Managed Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 28 Consulting Services Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 29 Competitive Intelligence Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Prescriptive Analytics Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Cloud Deployment Model is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 32 Small And Medium-Sized Enterprises Segment is Expected to Grow at a Higher CAGR During the Forecast Period
Figure 33 Healthcare And Life Sciences Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Asia Pacific is Expected to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 35 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 North America: Market Snapshot
Figure 37 Asia Pacific: Market Snapshot
Figure 38 Social Media Analytics Market (Global), Competitive Leadership Mapping, 2017
Figure 39 Oracle: Company Snapshot
Figure 40 Salesforce: Company Snapshot
Figure 41 Ibm: Company Snapshot
Figure 42 Adobe Systems: Company Snapshot
Figure 43 Sas Institute: Company Snapshot

Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6
5 of 6
  • Adobe Systems
  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Gooddata
  • IBM
  • Netbase
  • Oracle
  • Salesforce
  • Sas Institute
  • Simply Measured
  • Sysomos
  • Talkwalker
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
Adroll
adroll