Protein Water Market - Growth, Trends, and Forecast (2020 - 2025)

The global protein water market is growing at a CAGR of 5.5% over the forecast period (2020-2025).

One of the key factors driving the global market is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 gram for women and 56 grams for men) in this sedentary lifestyle followed by millenniums and baby boomers. The rapid consumer shift toward a healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water.

In 2015, the market for protein water was ranked third in the United States in terms of the number of products in the category of energy, protein, and muscle recovery drinks.

Key Market Trends

Protein Water Demand Has Been Driven By the Sports Nutrition Sector

Protein water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In a nutshell, protein water is providing a total health benefit to the consumers in a single package. The demand for protein diets has increased drastically in recent years, owing to the changing consumer lifestyle and growing health awareness. Protein water helps in enhancing consumers’ immunity and preventing health deterioration, by improving nutrition absorption. It also helps in recovering from fatigue and maintaining a healthy living by improving the immune system.

North America Projected to Dominates The Global Market

The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region, and this is one of the key factors impacting the demand for protein-based in the beverages industry in the North American region. Furthermore, the consumption of dietary supplements is expected to increase in the region, owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. The demand for ready-to-eat, ease to carry, all-in-one products, such as protein water that offers a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.

Competitive Landscape

The global protein water market is competitive. The market has key players competing for major market shares and small regional players are catering to a small region, in order to gain market shares on the other end. Key players are scattered across all the regions with majority of them based in North America and Europe. The key strategies adopted by the players to maintain competitiveness in the market are expansions, innovations, and new product launches.

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