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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers - Product Thumbnail Image

Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers

  • Report
  • May 2024
  • Global
B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI - Product Thumbnail Image

B2B SEO and the Impact of AI on Organic Search: Balancing Innovation and Fundamentals in the Age of AI

  • Report
  • May 2024
  • Global
The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers - Product Thumbnail Image

The State of US Retail Payment Channels: What In-Store, Online, and Social Commerce Sales Growth Means for Payment Providers

  • Report
  • May 2024
  • United States
U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth? - Product Thumbnail Image

U.S. In-Store Retail Media 2024: How Can Retailers Capitalize on Physical Stores to Drive Retail Media Growth?

  • Report
  • May 2024
  • United States
US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers - Product Thumbnail Image

US Retail Loyalty Programs 2024: Personalization Is Becoming Table Stakes for Brands and Retailers

  • Report
  • May 2024
  • United States
US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers - Product Thumbnail Image

US TV and Connected TV Ad Spending Forecasts H1 2024: Politics Boosts Linear TV, Streaming Services Push Ad Tiers

  • Report
  • May 2024
  • United States
UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores? - Product Thumbnail Image

UK In-Store Retail Media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

  • Report
  • May 2024
  • Global, United Kingdom Global, United Kingdom
The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity - Product Thumbnail Image

The Financial Media Networks Explainer: What Financial Institutions Need to Know About Their Next Big Revenue Opportunity

  • Report
  • July 2024
  • Global
Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands? - Product Thumbnail Image

Generative AI for Personalization in Retail: What Are the Key Use Cases for U.S. Retailers and Brands?

  • Report
  • July 2024
  • 10 Pages
  • United States
U.S. Affiliate Marketing Consumer Attitudes 2024 - Product Thumbnail Image

U.S. Affiliate Marketing Consumer Attitudes 2024

  • Report
  • July 2024
  • 11 Pages
  • United States
U.S. Digital Ad Spending Forecast and Trends Q1 2024: Retail Will Drive Growth on Both Buy and Sell Sides - Product Thumbnail Image

U.S. Digital Ad Spending Forecast and Trends Q1 2024: Retail Will Drive Growth on Both Buy and Sell Sides

  • Report
  • February 2024
  • United States
Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail - Product Thumbnail Image

Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail

  • Report
  • March 2024
  • Global
GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It - Product Thumbnail Image

GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It

  • Report
  • March 2024
  • Global
The 2024 U.S. Healthcare Consumer: How the Internet and Social Media Are Affecting Patient Choices - Product Thumbnail Image

The 2024 U.S. Healthcare Consumer: How the Internet and Social Media Are Affecting Patient Choices

  • Report
  • April 2024
  • United States
U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them - Product Thumbnail Image

U.S. Bank Brand Safety on Social Media: Unpacking the Biggest Risks in 2024 and How Banks Can Address Them

  • Report
  • April 2024
  • United States
US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech - Product Thumbnail Image

US P&C Insurance Trends to Watch in 2024: To Regain Profitability, Insurers Go Beyond Digitization to Explore Innovative Tech

  • Report
  • April 2024
  • United States
The State of U.S. Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships - Product Thumbnail Image

The State of U.S. Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships

  • Report
  • April 2024
  • United States
U.S. Ad Measurement Trends H1 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime - Product Thumbnail Image

U.S. Ad Measurement Trends H1 2024: The Converged TV Market Drags Its Feet in Changing the Currency Regime

  • Report
  • April 2024
  • United States
Brand Safety 2024: How to Protect Brands From AI Risks, CTV Ad Fraud, Misinformation, and Worse - Product Thumbnail Image

Brand Safety 2024: How to Protect Brands From AI Risks, CTV Ad Fraud, Misinformation, and Worse

  • Report
  • April 2024
  • Global
US Resale 2024: Online Resale Platforms Court High-Income Shoppers and Turn to AI Amid Slowing Growth - Product Thumbnail Image

US Resale 2024: Online Resale Platforms Court High-Income Shoppers and Turn to AI Amid Slowing Growth

  • Report
  • April 2024
  • United States
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