Results for tag: "3D Secure Payment"

The 3D Secure Payment market is an integral part of e-business, encompassing the security protocols used to authenticate card-not-present transactions, thus reducing fraud and ensuring transaction security online. Originally developed by Visa, the system has evolved and been widely adopted under various names by major credit card networks. It provides an additional layer of verification where cardholders authenticate themselves with their issuers through methods such as passwords, biometrics, or SMS codes before the transaction is approved. This system has seen continuous enhancements to improve user experience and security, adapting to new challenges and technologies within the e-commerce sector. It is especially crucial for merchants operating online as it shifts the liability of fraudulent charges from the merchants to the card issuers, provided that the transactions are verified through the 3D Secure process. The uptake of 3D Secure is facilitated by the growing demand for online shopping, the increasing need for secure payment solutions, and the evolution of regulatory frameworks that mandate strong customer authentication practices. Several companies operate within the 3D Secure Payment market, offering solutions to merchants and financial institutions. Key players include Visa with its Verified by Visa service, Mastercard with Mastercard SecureCode, American Express with SafeKey, and JCB with J/Secure. Companies providing ancillary services or integrated 3D Secure solutions include Adyen, Worldpay (part of FIS), Stripe, and CyberSource. Moreover, specialized security firms have emerged that provide enhanced 3D Secure authentication services, optimizing the customer experience while Show Less Read more