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Addressable TV is a form of advertising and marketing that allows for targeted delivery of ads to specific households. It is a form of programmatic advertising that uses data to identify and target specific audiences. This allows for more efficient and effective ad delivery, as ads are only shown to those who are likely to be interested in the product or service being advertised. Addressable TV also allows for more precise measurement of ad performance, as it is easier to track the effectiveness of ads delivered to specific households. Addressable TV is becoming increasingly popular among advertisers and marketers, as it allows for more efficient and effective ad delivery. It is also becoming more widely available, as more TV providers are offering addressable TV services. Some companies in the Addressable TV market include Videology, TubeMogul, and SpotX. Show Less Read more