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Results for tag: "Advertising Copy"

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Global Marketing Management. Edition No. 9 - Product Thumbnail Image

Global Marketing Management. Edition No. 9

  • Book
  • October 2022
  • 800 Pages
  • Global
  • 3 Results (Page 1 of 1)
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Advertising Copy is a type of advertising and marketing that involves creating written content to promote a product, service, or brand. It is typically used in print, radio, television, and digital media. Advertising copy is designed to capture the attention of the target audience and persuade them to take action. It is often used in combination with other forms of advertising, such as visuals and audio. Advertising copywriters are responsible for creating the content that will be used in the advertisement. They must be able to craft compelling messages that will resonate with the target audience. They must also be able to write in a variety of styles, depending on the medium in which the advertisement will be used. Advertising copy is an important part of any advertising and marketing campaign. It can help to create brand awareness, increase sales, and build customer loyalty. Some companies in the Advertising Copy market include Ogilvy & Mather, Leo Burnett, McCann Erickson, BBDO, and DDB Worldwide. Show Less Read more